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Implementation Techniques & 
Common Pitfalls 
18/11/2014 ITAM Review European Tools Day 
Mathias Knops 
Product Manager & 
Head of Presales
Aspera – The Company 
Our Mission 
Provide ONE SAM solution that fits all customer scenarios 
Be industry leading not by ideas but by available function 
Be complete OOTB for all relevant vendors, products and licence metrics 
Be fast in adopting customers’, partners’ and market’s requirements 
Be flexible as required to maintain this ONE solution 
Our aim is high: Be the best SAM solution on the market!
Aspera – The Company 
Some Facts 2014 
120 
>25% 
growth rate p.a. 
14 
years in business 
3/3 
founders still 
“on board” 
1 
catalogue 
(all from one source) 
part of an 
innovative 
group 
employees
Aspera – The Company 
Some Facts 2014 
20 
new 
customers 
143 
customers 
worldwide 
> 1.2 m 
lines of 
code 
40,000 
clients in ave. 
(150 – 300,000) 
97% 
strategic 
tool
Aspera – The Company 
Our Portfolio 
5 
modules 
(so far …) 
> 10 
service 
offerings 
3 
6-8 
steps 
(updates) 
per year 
> 10 
standard 
trainings 
delivery 
options 
> 7 
strategic 
roadmap 
items
Aspera – The Company 
Surveys and Certificates 
Rank 1 100 % 
CapGemini 
(10/2014) 
KPMG 
(Germany) 
“… scores well ahead of all certified 
publishers.”
Aspera – The Company 
Surveys 
Aspera - Best in Class for Managing Microsoft 
ITAM Review (10/2014)
Implementation Techniques 
Organisations Providing SAM Service on ST 
Customer since 2008 
International roll-out (60+ countries), 120,000 devices 
Services: Licence Clearing, Software Recognition, Extended Catalog, 
Consulting 
Specifics: 300 legal entities worldwide, with over 80 different data 
sources that had to be consolidated/connected. 
Customer since 2009 
International roll-out (20+ countries), 50,000 devices 
Services: Licence Clearing, Software Recognition, Extended Catalog, 
Application Monitoring and Interface Troubleshooting, ASP (Hosting) 
Specifics: SmartTrack covers 95 % of all devices (all types). Fully 
integrated financial management into SAP for ERP. 
Customer since 2011 
International roll-out (200+ countries), 500,000 devices 
Services: LaaS 
Specifics: 1,059 legal entities worldwide, complex structure 
mapped out in SmartTrack and recorded all licenses allocated 
throughout the enterprise for a global overview of licenses, 
entitlements, and contracts.
Implementation Techniques 
1 SmartTrack Architecture Model 
2 
SmartTrack - Integration (Minimum) 
7 
3 
Excel/CSV 
D: Licenses 
T: File 
3 
ADS 
D: Users 
T: LDAP 
7.1 
Legend 
D: ata 
T: echnology 
ID 
SCCM 
D: Systems, 
Software 
T: DB 
2.2
Implementation Techniques 
1 SmartTrack Architecture Model 
SmartTrack - Integration (More Complex) 
SAP 
D: Licenses 
T: SAP query 
2 
1 
BMC 
IBM Tivoli 
D: Systems, 
Software 
T: DB 
SCCM 
2.1 
D: Systems, 
Software 
T: DB 
Altiris 
D: Systems, 
Software 
T: DB 
USU Valuemation 
D: Systems 
T: DB 
Peregrine (HP) 
Novell ZEN 
D: Systems, 
Software 
T: DB 
2.2 
2.3 
2.5 2.4 
D: DMS 
T: HTTPS (API) 
4 
IXOS 
D: DMS 
T: HTTPS (API) 
5 
5.2 
D: Requests 
T: SOAP 
(Connect-IT) 
D: Requests 
T: File 
6.2 
eDirectory 
D: Users 
T: LDAP 
7.2 
8 
SAP SRM 
SAP HR 
Excel/CSV 
Legend D: Users, 
D: ata 
T: echnology 
Cost Centers 
T: File 
7 
D: Licenses 
T: File 
3 
6 
ADS 
D: Users 
T: LDAP 
7.1 
SAP Archiv 
5.1 
D: Catalog 
T: OCI 
1 4 6.1 
3 
ID 
8
Implementation Techniques 
Project Planning & Management 
WP06 Balance 
WP04 Data Cleansing 
Software Inventory | Licence Inventory 
WP03 Interfaces 
WP02 Administration 
WP01 Organisation 
WP05 Processes & WP07 Trainings
Common Pitfalls 
1. Historical Licence Entitlements 
Dig up Windows NT 3.5 boxes from your basement 
Investigate procurement records like “ordered as quoted on March 17th” 
or “Microsoft application, quantity 1, amount ₤20,000” 
No consolidated data source 
Multiple suppliers 
M&A of publishers
Common Pitfalls 
2. Organisational Scope 
Where to retrieve data from? 
To what level of granularity do we want to depict the organisation? 
Link from users/devices/licenses to organisational units
Common Pitfalls 
3. Discovery of all Necessary Details 
Which discovery solution to choose? 
Identify gaps in data provisioning 
Ensure completeness 
No silver bullet discovery solution
Common Pitfalls 
4. Conviction to Being on Top of a Publisher 
“We don’t want to start with Microsoft. Microsoft is easy and we manage 
it via Excel” 
Too many traps and details 
Dynamic and automated calculation 
Focus on other important tasks
Common Pitfalls 
5. Upcoming Contract Renewal 
Time sensitivity/pressure 
Not strategically, but rather operationally driven decisions 
No bargain to flatten the licence inventory 
Unnecessary investments
Common Pitfalls 
6. Only Focus on Possible Cost Savings 
Should not be the only motivation 
More eminent to understand one’s estate 
SAM is an upfront investment (tool, implementation, internal resources, 
compliance)
Common Pitfalls 
7. Initial Scope Too Broad 
100% of all publishers from the get-go 
No focus > no learning curve 
No feeling of success
Conclusion 
The One Thing to Take With You … 
The most important thing in licence 
management is to understand your 
estate (technically & commercially). 
Everything else sits on top of that 
foundation.
Questions?
Thank You 
Mathias Knops 
Phone: +49 (0) 151 – 647 166 94 
Email: knops@aspera.com 
Aspera GmbH – Dennewartstr. 25-27 – 52068 Aachen - Germany - www.aspera.com 
Aspera GmbH and Aspera Technologies Inc. check and update the information in this presentation on an ongoing basis. Despite this, data may have changed. Therefore, Aspera cannot be held liable for the up-to-dateness of this document. The content and structure of this document are protected by 
copyright. Any reproduction of the information and data contained herein, especially the use of texts, text passages or illustrations, requires written prior consent of Aspera GmbH. Aspera, SmartTrack, FlowControl, OSM, ADM, ICM, CMM, FM, DMM, and the license management logo are registered 
trademarks of Aspera GmbH in Germany and/or other countries.

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Aspera ITAM Review Tools Day

  • 1. Implementation Techniques & Common Pitfalls 18/11/2014 ITAM Review European Tools Day Mathias Knops Product Manager & Head of Presales
  • 2. Aspera – The Company Our Mission Provide ONE SAM solution that fits all customer scenarios Be industry leading not by ideas but by available function Be complete OOTB for all relevant vendors, products and licence metrics Be fast in adopting customers’, partners’ and market’s requirements Be flexible as required to maintain this ONE solution Our aim is high: Be the best SAM solution on the market!
  • 3. Aspera – The Company Some Facts 2014 120 >25% growth rate p.a. 14 years in business 3/3 founders still “on board” 1 catalogue (all from one source) part of an innovative group employees
  • 4. Aspera – The Company Some Facts 2014 20 new customers 143 customers worldwide > 1.2 m lines of code 40,000 clients in ave. (150 – 300,000) 97% strategic tool
  • 5. Aspera – The Company Our Portfolio 5 modules (so far …) > 10 service offerings 3 6-8 steps (updates) per year > 10 standard trainings delivery options > 7 strategic roadmap items
  • 6. Aspera – The Company Surveys and Certificates Rank 1 100 % CapGemini (10/2014) KPMG (Germany) “… scores well ahead of all certified publishers.”
  • 7. Aspera – The Company Surveys Aspera - Best in Class for Managing Microsoft ITAM Review (10/2014)
  • 8. Implementation Techniques Organisations Providing SAM Service on ST Customer since 2008 International roll-out (60+ countries), 120,000 devices Services: Licence Clearing, Software Recognition, Extended Catalog, Consulting Specifics: 300 legal entities worldwide, with over 80 different data sources that had to be consolidated/connected. Customer since 2009 International roll-out (20+ countries), 50,000 devices Services: Licence Clearing, Software Recognition, Extended Catalog, Application Monitoring and Interface Troubleshooting, ASP (Hosting) Specifics: SmartTrack covers 95 % of all devices (all types). Fully integrated financial management into SAP for ERP. Customer since 2011 International roll-out (200+ countries), 500,000 devices Services: LaaS Specifics: 1,059 legal entities worldwide, complex structure mapped out in SmartTrack and recorded all licenses allocated throughout the enterprise for a global overview of licenses, entitlements, and contracts.
  • 9. Implementation Techniques 1 SmartTrack Architecture Model 2 SmartTrack - Integration (Minimum) 7 3 Excel/CSV D: Licenses T: File 3 ADS D: Users T: LDAP 7.1 Legend D: ata T: echnology ID SCCM D: Systems, Software T: DB 2.2
  • 10. Implementation Techniques 1 SmartTrack Architecture Model SmartTrack - Integration (More Complex) SAP D: Licenses T: SAP query 2 1 BMC IBM Tivoli D: Systems, Software T: DB SCCM 2.1 D: Systems, Software T: DB Altiris D: Systems, Software T: DB USU Valuemation D: Systems T: DB Peregrine (HP) Novell ZEN D: Systems, Software T: DB 2.2 2.3 2.5 2.4 D: DMS T: HTTPS (API) 4 IXOS D: DMS T: HTTPS (API) 5 5.2 D: Requests T: SOAP (Connect-IT) D: Requests T: File 6.2 eDirectory D: Users T: LDAP 7.2 8 SAP SRM SAP HR Excel/CSV Legend D: Users, D: ata T: echnology Cost Centers T: File 7 D: Licenses T: File 3 6 ADS D: Users T: LDAP 7.1 SAP Archiv 5.1 D: Catalog T: OCI 1 4 6.1 3 ID 8
  • 11. Implementation Techniques Project Planning & Management WP06 Balance WP04 Data Cleansing Software Inventory | Licence Inventory WP03 Interfaces WP02 Administration WP01 Organisation WP05 Processes & WP07 Trainings
  • 12. Common Pitfalls 1. Historical Licence Entitlements Dig up Windows NT 3.5 boxes from your basement Investigate procurement records like “ordered as quoted on March 17th” or “Microsoft application, quantity 1, amount ₤20,000” No consolidated data source Multiple suppliers M&A of publishers
  • 13. Common Pitfalls 2. Organisational Scope Where to retrieve data from? To what level of granularity do we want to depict the organisation? Link from users/devices/licenses to organisational units
  • 14. Common Pitfalls 3. Discovery of all Necessary Details Which discovery solution to choose? Identify gaps in data provisioning Ensure completeness No silver bullet discovery solution
  • 15. Common Pitfalls 4. Conviction to Being on Top of a Publisher “We don’t want to start with Microsoft. Microsoft is easy and we manage it via Excel” Too many traps and details Dynamic and automated calculation Focus on other important tasks
  • 16. Common Pitfalls 5. Upcoming Contract Renewal Time sensitivity/pressure Not strategically, but rather operationally driven decisions No bargain to flatten the licence inventory Unnecessary investments
  • 17. Common Pitfalls 6. Only Focus on Possible Cost Savings Should not be the only motivation More eminent to understand one’s estate SAM is an upfront investment (tool, implementation, internal resources, compliance)
  • 18. Common Pitfalls 7. Initial Scope Too Broad 100% of all publishers from the get-go No focus > no learning curve No feeling of success
  • 19. Conclusion The One Thing to Take With You … The most important thing in licence management is to understand your estate (technically & commercially). Everything else sits on top of that foundation.
  • 21. Thank You Mathias Knops Phone: +49 (0) 151 – 647 166 94 Email: knops@aspera.com Aspera GmbH – Dennewartstr. 25-27 – 52068 Aachen - Germany - www.aspera.com Aspera GmbH and Aspera Technologies Inc. check and update the information in this presentation on an ongoing basis. Despite this, data may have changed. Therefore, Aspera cannot be held liable for the up-to-dateness of this document. The content and structure of this document are protected by copyright. Any reproduction of the information and data contained herein, especially the use of texts, text passages or illustrations, requires written prior consent of Aspera GmbH. Aspera, SmartTrack, FlowControl, OSM, ADM, ICM, CMM, FM, DMM, and the license management logo are registered trademarks of Aspera GmbH in Germany and/or other countries.