Ass#2.
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Ikenna Obed Maduagwu owns Icom Ceramics, a ceramics business he established to produce pottery, art, and mosaic ceramics. The business provides high quality ceramic products at good prices both locally and online worldwide. Ceramics have potential for growth in the construction industry. Icom encourages employee development and offers global work opportunities. Key advantages include lower prices and greater benefits. Personal recommendations are the primary driver of sales, especially from friends and family through face-to-face interactions. Icom's ceramics production process could qualify for patent protection.
Ass#2.
- 1. Name: Ikenna Obed Maduagwu Course: ENGG 437 Department: Computer Engineering Student Number: 101063
- 3. Business Info Icom ceramics is an industry owned by Ikenna Obed Maduagwu. He is one of the worlds most powerful and successful business men. He caught the idea of ceramics from his late grand mother Decones Nkechinyere Obiako who loved ceramic arts. Icom ceramics is an inorganic, nonmetallic solid prepared by the action of heat and subsequent cooling. Icom ceramics is an industry established to provide three main products of ceramics such as: 1. Pottery ceramics 2. Art ceramics 3. Mosaic ceramics This industry provides you with products of high quality designs, colors and good prices. Ceramic materials may have a crystalline or partly crystalline structure, or may be amorphous (e.g., a glass). Because most common ceramics are crystalline, the definition of ceramic is often restricted to inorganic crystalline materials, as opposed to the noncrystalline glasses. Customers can access our products from all over the world, buy them online and there goods will be brought to there door step.
- 4. Market potential At present, the western provinces and municipalities of the urban infrastructure is still relatively backward, construction and renovation needs a lot of architectural ceramics. Western rural architectural ceramics market has great potential to expand the consumption of many favorable factors. In recent years, income of rural residents increased rapidly, so long as to improve the consumption environment, foster consumer demand and drive up the rural market soon. Housing is a major network of peasant life over women, especially in the rural home of their children got married, usually will build new houses, which naturally can not do without decoration. Therefore, the rural market, the prospects are very bright. With the deepening development of western development and the rise of the local economy Tian Long Ba Bu, western mass market demand is rapidly released, the market demand year after year. Expected to become the western architectural ceramics huge emerging market. Meeting the world's increasing demand for energy creates tremendous challenges. CARBO puts people at the center of everything we do. We offer continued education and training to help you cultivate your skills and expand your career within a true global and collaborative workplace. Training and development begins on your first day and continues throughout your career. You'll have opportunities to explore new directions within the company, travel and work around the world.
- 5. Business opportunity Whether you're an accomplished professional or building your career, you'll find that working at ICOM is challenging and rewarding. The way we see it, a successful business is built on its people, and their excellence and visionary outlook. At CARBO, we encourage and help you develop your skills, broaden your horizons, and go places you've never gone before. If you’re looking for a challenge, you believe in making every project a successful endeavor and you’re not afraid to abandon convention, CARBO could be the company for you! We offer a truly global and collaborative work experience. You’ll team up with some of the best and brightest people in locations around the world using cutting-edge, proprietary technology. You’ll discover a world of extraordinary opportunity, challenge and fulfillment where you can pursue goals, develop new skills and explore new horizons. You’ll enjoy an energizing work environment that emphasizes our core values and desire to be the best. The dynamic nature of our business environment demands that we quickly engage the full capabilities of all our new employees. We are committed to providing you with challenges and support designed to empower each individual to achieve their personal best. CARBO is an equal opportunity employer committed to a program of recruiting, hiring, training, and promoting persons in all job classifications without regard to race, color, religion, sex, national origin, disability or veteran status.
- 6. competitive advantage of ICOM business A competitive advantage of Icom industry is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. The four strategies are summarized in the figure below:
- 7. Is Icom industry technological enough to be patented? The answer is YES. You've probably seen the term -patent pending- many times on store products and other items. Those wishing to patent inventions can do so through one of two types of applications: provisional or non-provisional. In 1995, it became legal to file a provisional patent, which is a lower-cost type of application in the US. It also helps give US patent filings more parity with foreign applicants. No claim or oath is required for a provisional patent; it acts as a means to file an early effective date and allows you to use the term, patent pending. Certain types of patent filings do not have this option so check with the US Patent and Trademark Office regarding your own invention claim. After filing a provisional application, you have a certain grace period in which to file a non- provisional one. Keep in mind, provisional patent filings are NOT examined on merits. A 'patent pending' claim on a product might deter competitors but, if it's later discovered that your invention really isn't new, it's meaningless. In this case, you might even be infringing on someone else's patent. So, do a thorough patent search to make sure your invention isn't already patented by someone else before filing any type of patent application.
- 8. Icom industry recommendations for the business Icom industry recommendations are what Drives Icom Industry Business. Here are some of the key recommendations: 1. Personal recommendations are the number one driver of consumer purchase decisions at every stage in the purchase cycle across 10 product categories studied, from banking to vacation travel and from subscription entertainment to retail categories, such as apparel and personal are products. 2. Recommendations are the #1 factor across all stages of the purchase cycle, from becoming initially aware of a product right on through to the actual purchase decision. Other areas, such as advertising or online sources of information, are important for one or another phase but not throughout. And none are as important as recommendations. For example, advertising is important during the awareness building phase, while online activity, such as price comparison websites, social media, or ratings and review sites are important during the phase where consumers are deciding among several options. 3. Over 8-in-10 purchases influenced by a recommendation are influenced by people talking face-to- face. This is highly consistent with the theme of my new book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, which argues that despite the tremendous intrigue with online social networking sites, they represent only a small fraction of the way people really communicate with each other. In the current study, we find that only 2% of purchases are influenced by social media.
- 9. Icom industry recommendations for the business (Contd) 4. The overwhelming majority of purchases that are swayed by recommendations are influenced by either friends or family. Every category we studied, regardless of price point, was influenced by friends and family rather than more expert sources of advice, such as sales people/clerks. Although “experts” mattered more when seeking advice from others in technical categories, such as mortgages, computers, and new cars, they were still overshadowed by friends and family when receiving advice. 5. Women are more likely to be influenced by a recommendation than men are, but recommendations play a big role for both genders. This is consistent with a more generalized finding that “women . . . dominate the conversations both online and offline. Not only that, they seem to hold more influence when it comes to advice on purchasing decisions.” The pivotal importance of recommendations should be a comforting fact for entrepreneurs and small business owners, who often have close personal connections with their customers. Be sure when you engage in a discussion with them to ask them if they would please recommend you to their family and friends. You’ll be surprised how many will respond positively, and need a little reminder to do so. Create opportunities for them to bring potential customers to meet with you and other current or prospective customers face-to-face, where the majority of recommendations take place. And by all means, please remember to thank your customers who make recommendations on your behalf, and you might even consider an appropriate way to reward them for doing so.