SlideShare a Scribd company logo
www.clientmarketing.co.uk
Presented by:
Simon Shepherd
@clientmarketyks
www.clientmarketing.co.uk
Agenda
Leadership
Personalities
Tactics
When to be assertive
www.clientmarketing.co.uk
www.clientmarketing.co.uk
• Vision
• Courage
• Integrity
• Humility
• Strategic planning
• Focus
• Cooperation
www.clientmarketing.co.uk
An assertive leader that is respected, admired
and liked by others can exert influence and ask
others to take on difficult tasks.
An assertive leader who is disrespected and
disliked can try with all his or her might to exert
influence, and all they will get is resistance
www.clientmarketing.co.uk
Leadership Model
www.clientmarketing.co.uk
www.clientmarketing.co.uk
Future/ Engage/Deliver
 Future
Guided by the future they want ( Goals or Aims)
 Engage
They need the help of others and so need to engage
 Deliver
Make things happen and implement
www.clientmarketing.co.uk
What about your
situation or organisation?
 Future
Sense of future or dwell on the past
Feeling of hope
 Engage
Are people engaged ? Do they feel valued?
Is it communicate to and tell or do the team feel engaged?
 Deliver
Do you deliver results that you set out to achieve?
Are people helped or trained to deliver the aims or capacity
www.clientmarketing.co.uk
How to Engage ?
www.clientmarketing.co.uk
Describe nature
and feel of….
 A relationship you have with people that you are engaged by?
 A relationship with people that you are not engaged by?
www.clientmarketing.co.uk
Deliver
www.clientmarketing.co.uk
Delivery
 Making requests
 Realistic
 Delivery is acknowledged
 Non-Delivery is addressed
 Result
www.clientmarketing.co.uk
www.clientmarketing.co.uk
www.clientmarketing.co.uk
www.clientmarketing.co.uk
https://rumandmonkey.com/widgets/toys/testgen/5649#.
XYTUaHdFzIV
www.clientmarketing.co.uk
Assertive people state their opinions while
being respectful of others.
Aggressive people attack or ignore others’
opinions in favour of their own.
Passive people don’t state their opinions at
all.
www.clientmarketing.co.uk
Passive Behaviour
 Failing to stand up for one's rights
 Concentrate on relationship issues when making decisions
 Examples;
I will feel silly
I will feel bad if I ask them to stop
They wont like me if I do that
 “People pleasers” …Avoid conflict rather than make their own point.
www.clientmarketing.co.uk
Assertive Behaviour
 Being firm in expressing an opinion but also recognising the others point
of view and being prepared to reach a compromise.
 Making your view in a clear and tactful way without dismissing the rights
of others
www.clientmarketing.co.uk
Scenario
Mike works in finance and is struggling to get his current workload finished
by the end of the week.
Rosie, his boss approaches him and asks him to prepare a report by the end
of the week.
This will take the best part of a day so he may not be able to complete on
time.
www.clientmarketing.co.uk
Options
1. “Hmm, . . . well, I'm pretty busy with the extra statistics. Perhaps I've been slow with
them. Oh, well I'll try to do as much of the report as I can.”.
2. “How on earth do you expect me to do your report this week, on top of all that
extra work you've already landed me with? I’m not a robot, you know”
3. “Rosie, I can see that you need the report urgently. I'm pretty loaded with
work now and I’m concerned that I may not finish it. Can we look at my task
list and agree which task I should drop if I don’t complete on time?”
www.clientmarketing.co.uk
Answer is 3
By using this response Mike is behaving assertively.
He believes that he and his boss have needs of equal importance.
He acknowledges Rosie’s request and suggests a course of action that will
benefit both.
His aim is to satisfy both the needs of himself and his boss.
www.clientmarketing.co.uk
When to be more assertive ?
www.clientmarketing.co.uk
 When you need someone to do something for you?
 When you need someone to change their behaviour or stop doing something.
 You must challenge someone's behaviour
 When there is a need to decline an offer
 When you must refuse a request
 Deliver bad news
 You have contradictory information to another view
 View that you are being ignored or undermined
www.clientmarketing.co.uk
DESC Model
 Describe
 Express
 Specify
 Consequences
www.clientmarketing.co.uk
DESC Model
 Describe
 Just the facts as objectively as possible
Jerry. The project we worked on last week I did all the setup by
myself and it took one hour
www.clientmarketing.co.uk
DESC Model
 Express
Use I and not You
I felt very disappointed Jerry..
www.clientmarketing.co.uk
DESC Model
 Specify
 Outcome we would like to achieve
I would like us to work together on the next project
www.clientmarketing.co.uk
DESC Model
 Consequences
 The consequences if this happens
 This way we can complete the set up in less time and give us
the chance to make a better presentation
www.clientmarketing.co.uk

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Editor's Notes

  • #4: Name Names?
  • #15: Make Sure its is documented with SMART goals
  • #22: Mike- Actual Scenario
  • #25: Typical Cases
  • #29: You Tube