Assessment Item 3 Written ReportDue date Value LengthTask.docx
Download as DOCX, PDF0 likes10 views
The document outlines the requirements for a written report due on May 13, focusing on the social media presence of a selected Australian institution from Charles Darwin University. The analysis should cover the institution's use of social media for various purposes, the positives and negatives of their current strategy, and recommendations for improvements, all while adhering to the Harvard referencing style. The report should be between 3000-3500 words and includes a detailed assessment rubric for evaluation.
1 of 2
Download to read offline
More Related Content
Similar to Assessment Item 3 Written ReportDue date Value LengthTask.docx (20)
Ad
More from wildmandelorse (20)
Ad
Recently uploaded (20)
Assessment Item 3 Written ReportDue date Value LengthTask.docx
- 1. Assessment Item 3 Written Report Due date: Value: Length: Task: • • • • • 13 May Mid night (Thursday, midnight, Darwin Time) 45 % Maximum 3000-3500 words Select below university: Charles Darwin University Consider their presence in Australian market only. Examine their website and social media presence (including LinkedIn, Facebook, Twitter and any others). Analyse the impact of Social Media on their core business. For this purpose, you will need to follow these steps. Select any institution from the list above that you would like to investigate within Australia Identify all their social media channels and what they are being used for (for example, they may be using social media for recruitment, marketing, sales, creating a presence and increasing the reach etc) Analyse how each of these channels are being used by the
- 2. business and report this. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage. Identify additional social media channels that can be used to enhance their business and profits. Provide clear recommendations with a forward planning strategy as to what the business should do, with justifications. This may include removing some channels that are not reliable, adding on more channels or a better mix, etc. Tables, graphs, visuals may be used as embedded in the text. References will be as per Harvard Referencing style, in text citations and a list of references. Assessment criteria: The assessment criterion is mentioned in the assessment rubrics for the assessment item.