COM 310 Final Project Guidelines and Rubric Overview .docx
- 1. COM 310 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a social media consultation document. Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
- 2. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes: organizational goals communications needs and goals of organizations e effectiveness of social media strategies for various personal, professional, and organizational goals audience feedback on social media Prompt For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social
- 3. media strategy. Specifically, the following critical elements must be addressed: I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. A. Overview how social media has been used by businesses over the past decade. Support overview with research. B. Summarize established best practices regarding the use of social media by businesses. C. Explain the opportunities and limits of social media as a communications tool. II. Business Goals: The purpose of this section is to help the organization uncover specific goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. A. Analyze the business’s current state and identify gaps that you will use social media to address. Consider how the
- 4. organization communicates with its target audience, how well it retains customers, or how frequently it updates its website. B. Select two of the following four goals for the business, based on the identified gaps. Justify your selections. ers and clients C. Explain how audience engagement through social media can help the business achieve its goals. Support explanation with examples. III. Social Platforms: The purpose of this section is to explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary. A. Propose two appropriate social media platforms and explain how each will help the company reach the target audience and achieve its goals. B. Develop a strategy based on best practices that the company will use on each platform. C. Describe what types of content should be used on each platform to reach the target audience and why. D. Assess how the terms of service impact use of your chosen
- 5. platforms by your organization. Provide specific examples. IV. Examples: Now that you have explained to the business how it should use the social media platforms you have identified, you need to provide the executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals. A. Using a real-world example, describe a situation in which an organization demonstrated exceptional use of social media for the particular goals and objectives you mentioned in Part I. This will show the executives specific examples of social media done well by another company. This could even be a competitor of the company you are working with. B. Using a real-world example, describe a situation in which an organization did not adhere to best practices. This will show executives specific examples of social media misuse or abuse. C. Develop a plan, based on best practices, for how the business should handle feedback (positive and negative) on social media. D. Explain how appropriately responding to feedback on social media can help the business achieve its goals. Support explanation with examples.
- 6. V. Conclusion: Conclude your paper by making recommendations for next steps should the business decide to move forward with developing a presence on social media. Remind them that keeping up with a social media presence is a long-term commitment and will constantly be refined and measured. A. Explain how the continuous use of social media can help the organization achieve its goals. Support explanation with examples. B. Offer recommendations for measuring success and explain its importance. C. Develop hypothetical next steps for the organization should they decide to move forward with a strategic social media plan. Milestones Milestone One: Social Media Overview and Business Goals (Sections I and II) In Module Three, you will submit a draft of your social media overview and business goals. Research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do for their business. Using this information, help your clients uncover specific goals related to social media use. These goals will dictate what platforms you choose, what content you share, and what best practices the organization would follow. Identifying the target audience will also ensure the organization uses appropriate platforms and shares appropriate content. This milestone is graded with the Milestone One Rubric. Milestone Two: Social Platforms and Business Examples
- 7. (Sections III and IV) In Module Five, you will submit a draft of proposed social platforms and business examples. Explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary. Now that you have explained to the business how it should use the social media platforms you have identified, you need to provide the executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals. This milestone is graded with the Milestone Two Rubric. Final Submission: Social Media Consultation Document In Module Seven, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric. Final Project Rubric Guidelines for Submission: Your social media consultation document should be 8 to 10 pages in length (not including screenshots), double-spaced, have one-inch margins, and use 12-point Times New Roman font and APA
- 8. format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Social Media Overview: Social Media Meets “Proficient” criteria and research chosen provides keen insight into the evolving use of social media by businesses Overviews how social media has been used by businesses over the past decade, supporting overview with research Overviews how social media has been used by businesses over the past decade but overview is cursory, verbose, or not supported by research Does not overview how social media has been used by businesses over the past decade
- 9. 4.8 Social Media Overview: Best Practices Meets “Proficient” criteria and main ideas provide exceptional insight into the use of social media by businesses Summarizes established best practices regarding the use of social media by businesses Summarizes established best practices regarding the use of social media by businesses but summary is cursory or is missing key details Does not summarize established best practices regarding the use of social media by businesses 4.8 Social Media Overview: Opportunities and Limits
- 10. Meets “Proficient” criteria and details communicate a unique perspective on the capacity of social media Explains the opportunities and limits of social media as a communications tool Explains the opportunities and limits of social media as a communication tool but explanation is cursory or lacks clarity Does not explain the opportunities and limits of social media as a communication tool 4.8 Business Goals: Current State Meets “Proficient” criteria and identified gaps provide exceptional insight into the business’s needs Analyzes the business’s current state and identifies gaps that will be addressed using social media
- 11. Analyzes the business’s current state and identifies gaps that will be addressed using social media but analysis is cursory or unclear or gaps are not clearly identified Does not analyze the business’s current state or identify gaps that will be addressed using social media 4.8 Business Goals: Identified Gaps Meets “Proficient” criteria and goals exhibit a nuanced understanding of the needs of the business Selects goals for the business based on the identified gaps and justifies the selections Selects goals for the business based on the identified gaps and justifies the selections but justification is cursory or illogical Does not select goals for the business based on the identified gaps
- 12. 6 http://snhu- media.snhu.edu/files/production_documentation/formatting/rubr ic_feedback_instructions_student.pdf Business Goals: Achieve Its Goals Meets “Proficient” criteria and examples exhibit keen insight into the potential positive impact of audience engagement Explains how audience engagement through social media can help the business achieve its goals, supporting explanation with examples Explains how audience engagement through social media can help the business achieve its goals but explanation is cursory or not supported with examples Does not explain how audience engagement through social media can help the business achieve its goals
- 13. 8 Social Platforms: Target Audience Meets “Proficient” criteria and explanation cites specific platform features that illustrate the platform’s potential Proposes two appropriate social media platforms, explaining how each will help the company reach the target audience and achieve its goals Proposes two social media platforms, explaining how each will help the company reach the target audience and achieve its goals, but not all proposed platforms are appropriate or explanation is cursory Does not propose two social media platforms or explain how each will help the company reach the target audience and achieve its goals 6 Social Platforms: Best Practices
- 14. Meets “Proficient” criteria and makes detailed connections between specific best practices and the features of each platform Develops a strategy based on best practices that the company will use on each platform Develops a strategy that the company will use on each platform but the strategy is cursory or not based on best practices Does not develop a strategy that the company will use on each platform 6 Social Platforms: Content Meets “Proficient” criteria and description offers keen insight into how each platform targets specific audiences Describes what types of content should be used on each platform to reach the target audience and why
- 15. Describes what types of content should be used on each platform to reach the target audience but does not describe why Does not describe what types of content should be used on each platform to reach the target audience 6 Social Platforms: Terms of Service Meets “Proficient” criteria and chosen examples show keen insight into the limits terms of service place on platforms Assesses how the terms of service impact use of the chosen platforms by the organization and provides specific examples Assesses how the terms of service impact use of the chosen platforms by the organization but assessment is cursory or lacks specific examples
- 16. Does not assess how the terms of service impact use of the chosen platform by the organization 4.8 Examples: Exceptional Use Meets “Proficient” criteria and details offer insight into how the power of social media helps companies achieve goals Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals Describes a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals but description is cursory or lacks clarity Does not describe a real-world situation in which an organization demonstrated exceptional use of social media to achieve its goals 4.8 Examples: Did Not
- 17. Adhere Meets “Proficient” criteria and details offer keen insight into the consequences of not adhering to best practices Describes a real-world situation in which an organization did not adhere to best practices Describes a real-world situation in which an organization did not adhere to best practices but description is cursory, unclear, or contains inaccuracies Does not describe a real-world situation in which an organization did not adhere to best practices 4.8 Examples: Handle Feedback Meets “Proficient” criteria and plan demonstrates insightful connections between best practices and audience feedback
- 18. Develops a plan, based on best practices, for how the organization should handle feedback on social media Develops a plan for how the organization should handle feedback on social media but plan is cursory or not clearly based on best practices Does not develop a plan for how the organization should handle feedback on social media 8 Examples: Appropriately Responding Meets “Proficient” criteria and examples exhibit a nuanced approach in responding to feedback on social media Explains how appropriately responding to feedback on social media can help the organization achieve its goals, supporting explanation with examples Explains how appropriately
- 19. responding to feedback on social media can help the organization achieve its goals but explanation is cursory, unclear, or not supported with examples Does not explain how appropriately responding to feedback on social media can help the organization achieve its goals 8 Conclusion: Achieve Its Goals Meets “Proficient” criteria and examples show keen insight into effectiveness of continuous social media use Explains how the continuous use of social media can help the organization achieve its goals, supporting explanation with examples Explains how the continuous use of social media can help the organization achieve its goals but illustration is cursory or examples provided are not cogent
- 20. Does not explain how the continuous use of social media can help the organization achieve its goals 4.8 Conclusion: Recommendations Meets “Proficient” criteria and recommendations exhibit keen insight into the importance of measuring success Offers recommendations for measuring success, explaining its importance Offers recommendations for measuring success, explaining its importance, but recommendations are cursory or lack clarity Does not offer recommendations for measuring success 4.8 Conclusion: Hypothetical Next Steps
- 21. Meets “Proficient” criteria and next steps make cogent connections with the organization’s goals Develops hypothetical next steps for the organization should it decide to move forward with a strategic social media plan Develops hypothetical next steps for the organization should it decide to move forward with a strategic social media plan but next steps are cursory or inappropriate Does not develop hypothetical next steps for the organization should it decide to move forward with a strategic social media plan 4.8 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
- 22. Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4 Total 100% Running Head: OUTLINE AND ANNOTATED BIBLIOGRAPHY 1 OUTLINE AND ANNOTATED BIBLIOGRAPHY 5 Outline and Annotated Bibliography NAME Columbia Southern University
- 23. Virginia Tech Shooting of 2007 Hazard Type The shooting in the Virginia Tech in 2007 was an unconventional hazard where the perpetrator (Seung-Hui Cho) used unconventional weapon (Glock 19 and Walther P22 Pistols) that were owned legally according to the school’s arms ownership policy, to attack the victims in their comfort, killed 32 and injured 17 many other students. U.S. Department of Homeland Security Planning and Response The U.S. Department of Homeland Security (DHS) tried its best to respond to the incident and curb future incidents of that nature. The department on this incident used the medical reports and the Massengill Reportin the security response documents in implementing the planning and response to the Virginia shooting in 2007. The medical report was used to identify the condition of the shooter at the previous and during the shooting in which case it was detailed that he was diagnosed with acute anxiety disorder and Schools reports on the shooting incidence. Effectiveness of the Response The documents were in order. They helped identify the status of the victim and concluded that the victim was responsible for his own actions and that the school was not well prepared for the tragedy. The effort resulted in the rescuing of the rest of the students and other staff members from what the officers termed a well-armed men ready to do more harm. Cho took his own life when he realized that he had been aimed for capture by the DHS officers. The taking of his own life left a big gap of the entire cause of the incident and what the objectives were. Relation with Domestic Terrorism
- 24. The incident denotes a domestic terrorism in that it involved an individual that had suffered several domestic violence in his childhood and had been affected mentally by the childhood incidence. The victim was kind of reacting back to the society that he thought were not offering any solution to his suffering. This is a domestic terrorist incident. Annotated Bibliography Timeline of a Massacre. (2007, April 27). The Chronicle of Higher Education, 53(34). Retrieved fromhttp://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=oran9 5108&v=2.1&it=r&id=GALE%7CA162584705&asid=b8ebfe3d8 c9a09e4bd2d53e9c34e332f. 23 Sept. 2017. This is a report that details the chronology of the events hour by hour as the shooter executed the shooting and the undertakings of the school from the time the first shooting was noted. The article also gives the aftermath involvement of the State security and the school administration and security in offering counseling and setting up the centers for counseling of the victims. The other involvement of the administration and the government will be very appropriate in explaining the responses of the DHS on the issue in domestic terrorism. Sidhu, S. S. (2017). Name No Names: The Role of the Media in Reporting Mass Shootings. Journal of the American Academy of Child & Adolescent Psychiatry, 56(1), 3-4. The paper states that active shooters have tripled in the past decade. It details the over use of internet and media in promoting the incidences. The article suggests restriction of access to cable networks and mobile electronics to deal with the rise of the incidences. This article will provide useful information that will help detail the implementation and response to the shooting in Virginia. Chandras, K. V., Chandras, S. V., & DeLambo, D. A. (2008, March). Could Virginia Tech massacres have been prevented? Strategies for prevention and counseling. Based on a program presented at the ACA Annual Conference & Exhibition,
- 25. Honolulu, HI. The paper details the chronology of the event at the Virginia Tech and highlights the other incidences in the history. It also profiles the victims involved and cites mental causatives, firearms obsession, and substance abuse among other reasons. The paper then offers various strategies that are useful in responding to the issue before, during and in the event, it happens. This information will be useful in helping with detailing the causative of shootings and the appropriateness of the response of the DHS. Rosenberg, J. (2014). Mass shootings and mental health policy. J. Soc. & Soc. Welfare, 41, 107. The article views the tendency of mental involvement in the shooting and the aftermath consequences. The article also focuses on the fire arms restriction legislatives which is not supported by research may have a scant effectiveness in use in such a manner. This information is important in relating the mental disabilities with the policies of fire arms possession in response to the shooting crimes. Schildkraut, J., & Hernandez, T. C. (2014). Laws that bit the bullet: A review of legislativeresponses to school shootings. American Journal of Criminal Justice, 39(2), 358-374. The paper review on the incidences of shootings witnessed in the schools of US with a wake shooting in the Virginia Tech. the paper also details the aftermath legislative responses on the issue with a keen view of the public responses to the enactments. The information is important in digging in the responses of the DHS of the U.S through legislative enactments. References Chandras, K. V., Chandras, S. V., & DeLambo, D. A. (2008, March). Could Virginia Tech massacres have been prevented? Strategies for prevention and counseling. Based on a program presented at the ACA Annual Conference & Exhibition, Honolulu, HI.
- 26. Rosenberg, J. (2014). Mass shootings and mental health policy. J. Soc. & Soc. Welfare, 41, 107. Schildkraut, J., & Hernandez, T. C. (2014). Laws that bit the bullet: A review of legislative responses to school shootings. American Journal of Criminal Justice, 39(2), 358-374. Sidhu, S. S. (2017). Name No Names: The Role of the Media in Reporting Mass Shootings. Journal of the American Academy of Child & Adolescent Psychiatry, 56(1), 3-4. Timeline of a Massacre. (2007, April 27). The Chronicle of Higher Education, 53(34). Retrieved from http://go.galegroup.com/ps/i.do?p=AONE&sw=w&u=oran95108 &v=2.1&it=r&id=GALE%7CA162584705&asid=b8ebfe3d8c9a0 9e4bd2d53e9c34e332f