Assessment Workshop
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This document outlines a meeting agenda for developing a social media strategy for five initial European countries. It discusses short term objectives, assessing the current social media landscape in each country, composing country teams, and presenting initial findings by mid-June to inform the strategy. Country teams will evaluate each nation's social media usage by businesses, the public sector, citizens, and competing foreign influences to guide the strategy's development.
Assessment Workshop
- 1. First ‚da12Social Strategy Workshop _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 1
- 2. Monitoring #da12social Awareness campaign #da12 First occurance of #da12 _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 2
- 3. Meeting Agenda Short term objectives Initial countries we will work on Team composition Assessment Methodology Summary / Time Table Q+A _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 3
- 4. Short term objectives _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 4
- 5. Conducting an assessment of the status quo For five countries we want to know where the respective businesses is today, what the perception of the population is, how the public sector is represented and what the status of the international competition is. Approximately 15 slides per country in english. We need to complete the assessment by June 18 We will use the assessment for the strategy workshops June 20 and present initial results and concept to the EU Commission June 21 _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 5
- 6. Countries _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 6
- 7. The initial countries UK France Germany Netherlands Romania Criteria: Currently available resources and expertise _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 7
- 8. Team Composition _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 8
- 9. Initial Team Composition UK Netherland France Germany Romania Peter Finney ** Gianluigi C. ** Pierre Micelli ** Andrew Maher** Attila Herczeg** (UK) CSMS (NL) (FR) CSMS (DE) CSMS (HU) CSMS Billy Steward * Mette Rehnstr.* Jorgen Poulsen * Florian Gottsch.* Lucian Duma (SE) CSMS (FR) (DE) CSMS (RO) (UK) CSMS Elza v. Swieten Aurelia Noel Hans Woudboer Bogdan Pater Anjlee Bhatt (NL) (UK) CSMS (DE) (RO) (UK) Jos Essers Fabrice Bertelli Detlev Artelt Irene Kimml Christine Miller (NL) (BE) (DE) (MA) (UK) Cees Grootes ? Roger Kopling (NL) Jack Gonzales (AT) Ivor Kellock Sandor Lokenb. (ES) CSMS (UK) (NL) Josep Claret Eric Mesrits (ES) (NL) Service Team Axel Schultze (EU) Overall Project Lead PHASE II Countries: Marita Roebkes (EU) CSMS Social Media Monitoring Olaf Kracht (DE) CSMS Media & Journalism Jack Gonzales (ES) CSMS Josep Claret (ES) Berrie Pelser (NL) Buzz master Billy Steward (UK) Blog Mette Rehnström (SE) CSMS Tina Jonasen (DK) _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 9
- 10. Assessment Methodology _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 10
- 11. Methodical Social Media Approach Assessing the situation before the final goals for the social media strategy are agreed on Understanding the current level of social media engagement from population point of view both in connecting to businesses and job search Understanding the real needs and issues in the respective EU countries from a business managers point of view in regards of economics and job development Understanding the level of engagement of the public sector and the EU Commission in the respective countries Understanding the current level of engagement in the closest competing countries _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 11
- 12. For Each Country: Business Related Population Related What are the three most important What is the overall perception of the industries (contribution to the GDP population on social media? and job creation) – And what are the most promissing startup How many job seekers are using segments by industry? social media to find jobs? How many companies are What is the populations expectation leveraging social media one way or in regards to companies using social the other? media? How many companies using social What is the population‘s perception media to recruit new employees? on the EU and it‘s own country? What is the overall perception and fear using social media as a business tool? _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 12
- 13. For Each Country: Public Sector Related Competing Countries What is the level of engagement of What is the level of engagement of the public sector including the the top competing countries relative polititians in Social Media? to the core industry segments? Who are the thought leader and How deep is the influence of those early adopters, publicly engaging in countries into the respective social media country? What is the level of engagement of the EU representatives in the respective country? _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 13
- 14. How we will do that Each Project Lead will build 4 groups, one group / person for each quadrant Use everything from Google search to sophisticated social media monitoring tools to answer the questions (see previous page) Compose the answers in two ways: Reports as agreed by the team leads Screenshots showing the actual results: i.e. Tweets, posts, mentions etc. Share the first round of information as PPT by May 24 in the group via SlideShare – share the URL _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 14
- 15. Providing the results Industry related groups on LinkedIn or Xing (Numbers, names, screenshots) Influencer – people! (Numbers, names) Public opinion i.e. on Twitter, comments... (Screen shots) Reporting data _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 15
- 16. Tools _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 16
- 17. What tools will we use Google search ;) Forum.com / Quora.com / LinkedIn MediaMetrics (Marita) 45 Minute introduction training Mon 14 45 Minute user training with QA Wed 16 Ecarn (Pierre) 45 Minute Training 45 Minute user training with QA _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 17
- 18. Summary _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 18
- 19. Summary Getting some general demographic data per country Conducting an assessment using the 4QAM model, social media monitoring tools and other resources to build the foundation for the strategy development Putting the assessment in a presentable form by June 18 Presenting the Assessment to the workgroup team in Brussels so that we can create an initial strategy model by June 21 _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 19
- 20. Discussion _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright 2012 © Copyright Digital Agenda Group 20
- 21. Thank You +1 (650) 384-0057 +49 (30) 2023-8748 Digital Agenda Europe Page and Group @AxelS #da12social All social presences: http://XeeMe.com/axels _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 21
- 22. About Digital Agenda Europe – Preparation for the Social Media Strategy Proposal More info on http://xeeme.com/AxelS or +1 (650) 384-0057. © 2012 DA12 Social Group . All rights reserved. _______________________________________________________________________________ #da12social XeeMe.com/da12social © Copyright Digital Agenda Group 22