The document discusses intangible assets, categorizing them as non-physical, non-monetary assets that include goodwill, patents, copyrights, franchises, and trade marks. It explains the accounting treatment for these assets, focusing on measurement, capitalization, and amortization over their useful life, while contrasting purchased and internally generated goodwill. Research and development costs, deferred charges, and the importance of proper valuation and expense recognition for intangible assets are also addressed.