Assg 1 observation lab
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The document describes observations made during a visit to a new furniture store called Signature Trivandrum, noting details about the store exterior, interior environment, personnel, products, customers, and other observations. Key findings include that the store had a sparse interior with furniture arranged by function and prices not easily visible, most customers appeared to be browsing alone, and the owner reported business as doing okay in the first month since opening.
Assg 1 observation lab
- 1. Observation Lab If I have ever made any valuable discoveries, it has been owing more to patient attention, than any other talent. Isaac Newton: (1642-1727) Store : Signature Trivandrum Before you enter the store: Does the store draw you in? If so, how? Yes ,outside sign board Is the door open or closed? yes How does this make you feel? Welcoming effect How big is the sign lettering and in what font? One feet tall and green and red color font What does it tell you about the store? Different furniture store than the usual furniture store Environment: What is the color scheme of the store? How does this affect you? White,bland What type of floor does the store have? How does this effect the environment? White ,luke warm How high is the ceiling? How does this feel? 10 feet,spacious but normal How brightly lit is the store? How does this affect you? Well lit, but felt and emptiness How loud is the environment? Busy street noise coming inside What is causing the noise? Traffic and people coming to next door bank Is there music playing? If so, does it fit the environment? No Is the store warm or cold? cold Is the store crowed with merchandise or is it sparse? sparse Does the store have a distinctive smell? No
- 2. Where is the cash register located? Far corner inside How visible is the store security? Not visible How long do you want to stay in this store? 5 minutes Does the environment influence the perceived value of the merchandise? yes Personnel: How long does it take before a sales person initiates contact? Instant contact from front door Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently? No What is the ratio of salespeople to customers? 1 to 2-3 What age and gender are the employees? 40 plus males Are the salespeople using the store products? No Do the salespeople have a uniform? No Do the salespeople match the stores image? No Products: What is the first product that you notice? Dining table Is there a central display table with featured products? No Where are items that are “for sale” located in the store? Tables, chairs and big sofas How are the products arranged? By function? By price? By color? By function Are there free samples or demonstrations? Yes ,Display furnitures What products are at eye level? yes What items in the store are in the least accessible locations? Side table , office chair
- 3. Where are the most and least expensive products located? Sofas- expensive, side table - inexpensive Are the prices of the products easy to find? No Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship? Alone What is the average age and gender of the customers? 40 plus males When a customer enters the store, do they tend to walk in the same path or direction? - yes How long do customers stay in the store, on average? 5 minutes Do customer touch the products? Is this encouraged? Yes and encouraged Do most customers appear to be on a mission or are they browsing? Browsing mostly What percent of customers purchase products in the store? 10% Other Observations: Newly opened store, one month old. Owner said business is doing Okay