Assignment2 paying attention
- 1. Assignment:2 ARE YOU PAYING ATTENTION? By Ankita Dhadavai
- 2. Saree An Authentic Indian Attire
- 3. Before you enter the store: Does the store draw you in? If so, how? Yes the store draws me in as it is located in the prime location inside the mall Is the door open or closed? The doors are open How does this make you feel? Open doors give a more inviting feeling and draws me to have a look at the products the store is selling. How big is the sign lettering and in what font? The sign lettering is large enough and easily visible and readable from distance
- 4. Environment: What does it tell you about the store? The store name being very renowned for its wide collection of sarees is enough to convey the message What is the color scheme of the store? How does this affect you? The color scheme of the store is yellow and white soft spot lights which gives a very soothing feeling. What type of floor does the store have? How does this effect the environment? The floor is of marble with wooden plank in the centre which compliments the wooden cupboards where all sarees are kept. It helps in keeping the environment of the store simple. How high is the ceiling? How does this feel? The ceiling is at average height. Thus doesn’t make you feeling congested inside a store
- 5. How brightly lit is the store? How does this affect you? There are white soft spot lights which gives a very soothing feeling. Also helps is actually reflecting the color of garments best. How loud is the environment? There environment is very soft, plain and simple. What is causing the noise? The open doors of the store allows some amount of noise inside. Is there music playing? If so, does it fit the environment? There was no music. Is the store warm or cold? The temperature inside is neither too cold nor warm. Just moderately cold.
- 6. Is the store crowed with merchandise or is it sparse? The merchandise inside the store are neatly stacked in wooden cupboards. Thus not making the store look crowed with merchandise. Does the store have a distinctive smell? Yes it has the smell of the new cloth, of the new threads Where is the cash register located? The cash counter is located near the exit/entrance point of the store How visible is the store security? The security is fairly visible How long do you want to stay in this store? Can stay in the store for 30 minutes Does the environment influence the perceived value of the merchandise? The environment does perceive value of the merchandise
- 7. Personnel: How long does it take before a sales person initiates contact? Within 5 minutes from the entry into the store Does the salesperson have a script to follow with each customer? Yes the salesperson does have script. But some make an extra effort in influencing the customer to buy merchandise. Does the salesperson treat different customers differently? Yes they do treat different customer differently What is the ratio of salespeople to customers? The ratio salesperson to customers is 1 is to 3 What age and gender are the employees? The employees are from both the genders and within the age of 25-35 yrs
- 8. Are the salespeople using the store products? No Do the salespeople have a uniform? No Do the salespeople match the stores image? Not completely Products: What is the first product that you notice? Silk Sarees(Silk is among the expensive fabric) Is there a central display table with featured products? No Where are items that are “for sale” located in the store? Currently there was no sale
- 9. How are the products arranged? By function? By price? By color? First by function than in that also by price and further by color Are there free samples or demonstrations? No What products are at eye level? All the different varieties of sarees are at eye level What items in the store are in the least accessible locations? The ready-made kurtas are in the least accessible locations Where are the most and least expensive products located? The most expensive products are at the entrance itself, as we move further inside the store the leats expensive products are visible Are the prices of the products easy to find? Yes
- 10. Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship? With someone else. The relationship is of that of mother- daughter, husband-wife, sisters or friends What is the average age and gender of the customers? Average age is 30 Years When a customer enters the store, do they tend to walk in the same path or direction? No
- 11. How long do customers stay in the store, on average? Around 15-20 minutes Do customer touch the products? Is this encouraged? Yes and it is encouraged as it is very important for customer to understand the fabric he/she is buying Do most customers appear to be on a mission or are they browsing? The customers are usually on mission to buy What percent of customers purchase products in the store? Around 50% of the customers purchase products In the store
- 12. Bags
- 13. Before you enter the store: Does the store draw you in? If so, how? Yes the store draws me in Is the door open or closed? The doors are closed How does this make you feel? It does not matter as the product range Is visible with doors closed also. How big is the sign lettering and in what font? The sign lettering is large enough and easily visible and readable from distance
- 14. Environment: What does it tell you about the store? The store name does not give you the clear idea about the store, but the objects in display tells you all. What is the color scheme of the store? How does this affect you? The color scheme of the store white, black and grey. What type of floor does the store have? How does this effect the environment? The floor is of marble. It helps in keeping the environment of the store bling. How high is the ceiling? How does this feel? The ceiling is at average height. Thus doesn’t make you feeling congested inside a store
- 15. How brightly lit is the store? How does this affect you? The store is very brightly light. The makes me feel dazzled. How loud is the environment? There environment is very bling What is causing the noise? There is no noise. Is there music playing? If so, does it fit the environment? There was no music. Is the store warm or cold? The temperature inside is neither too cold nor warm. Just moderately cold.
- 16. Is the store crowed with merchandise or is it sparse? The merchandise inside the store are average in numbers. Does the store have a distinctive smell? Yes it has the smell of the new leather Where is the cash register located? The cash counter is located near the exit/entrance point of the store How visible is the store security? There is not store security How long do you want to stay in this store? Can stay in the store for 30 minutes Does the environment influence the perceived value of the merchandise? The environment does perceive value of the merchandise
- 17. Personnel: How long does it take before a sales person initiates contact? The salesperson only interacts when some question is asked related to the product Does the salesperson have a script to follow with each customer? Yes the salesperson does have script. But some make an extra effort in influencing the customer to buy merchandise. Does the salesperson treat different customers differently? No, they do not treat diffrently. What is the ratio of salespeople to customers? The ratio salesperson to customers is 1 is to 5 What age and gender are the employees? The employees are from both the genders and within the age of 25-30 yrs
- 18. Are the salespeople using the store products? No Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice? The bags Is there a central display table with featured products? No Where are items that are “for sale” located in the store? Currently there was no sale
- 19. How are the products arranged? By function? By price? By color? First by function than in that also by color and further by price Are there free samples or demonstrations? No What products are at eye level? Bags and sunglasses What items in the store are in the least accessible locations? The clutches or wallets are in the least Accessible locations Where are the most and least expensive products located? Usually they are mixed and has no particular order Are the prices of the products easy to find? Yes
- 20. Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship? Alone else with friends What is the average age and gender of the customers? Average age is 25 Years When a customer enters the store, do they tend to walk in the same path or direction? Yes
- 21. How long do customers stay in the store, on average? Around 15-20 minutes Do customer touch the products? Is this encouraged? Yes and it is encouraged as it is very important for customer to understand the material of bag Do most customers appear to be on a mission or are they browsing? 50-50 possibilty of both What percent of customers purchase products in the store? Around 30% of the customers purchase products In the store
- 22. Watches
- 23. Before you enter the store: Does the store draw you in? If so, how? Yes the store draws me in as I love watches Is the door open or closed? The door is closed How does this make you feel? It does not matter as the product range is visible with doors closed also. How big is the sign lettering and in what font? The sign lettering is large enough and easily visible and readable from distance
- 24. Environment: What does it tell you about the store? The store name is a brand in itself for the watch industry in India. Clearly conveys the Message that it’s a watch store What is the color scheme of the store? How does this affect you? The color scheme of the store pastel color. What type of floor does the store have? How does this effect the environment? The floor is of marble. It helps in keeping the environment of the store elegant. How high is the ceiling? How does this feel? The ceiling is at average height. Thus doesn’t make you feeling congested inside a store
- 25. How brightly lit is the store? How does this affect you? The store is very brightly light. The makes me feel not congested in a store. How loud is the environment? There environment is very neat, clean and classic What is causing the noise? There is no noise. Is there music playing? If so, does it fit the environment? There is soft music playing. Keeps the environment of the store nice and customers are not irritated by loud music. Is the store warm or cold? The temperature inside is neither too cold nor warm. Just moderately cold.
- 26. Is the store crowed with merchandise or is it sparse? The merchandise inside the store are sparse. Does the store have a distinctive smell? Yes it has the this nice fragrance Where is the cash register located? The cash counter is located at the end of the store and not near the door How visible is the store security? There is no store security How long do you want to stay in this store? Can stay in the store for 45 minutes Does the environment influence the perceived value of the merchandise? The environment does perceive value of the merchandise
- 27. Personnel: How long does it take before a sales person initiates contact? The salesperson only interacts when some question is asked related to the product and are friendly Does the salesperson have a script to follow with each customer? Yes the salesperson does have script. Does the salesperson treat different customers differently? No, they do not treat differently. What is the ratio of salespeople to customers? The ratio salesperson to customers is 1 is to 3 What age and gender are the employees? The employees are from both the genders and within the age of 20-25 yrs
- 28. Are the salespeople using the store products? Yes Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice? The Watches Is there a central display table with featured products? Yes Where are items that are “for sale” located in the store? Currently there was no sale
- 29. How are the products arranged? By function? By price? By color? First by function than in that also by price Are there free samples or demonstrations? No What products are at eye level? Watches What items in the store are in the least accessible locations? All products are easily accessible Where are the most and least expensive products located? The products are categorised by brand and each brand has products from least to expensive Are the prices of the products easy to find? Yes
- 30. Are there impulse items near the cash register? There are range of wallets and belts which are the new addition to brand Customers: Are most customers alone or with someone else? What is the relationship? With someone else. The relationship varies from father-son to friends What is the average age and gender of the customers? Average age is 30 Years When a customer enters the store, do they tend to walk in the same path or direction? Yes
- 31. How long do customers stay in the store, on average? Around 30-45 minutes Do customer touch the products? Is this encouraged? The customer cant touch the products as they are in case but if asked for the salesperson assists Do most customers appear to be on a mission or are they browsing? On a mission to buy the watch What percent of customers purchase products in the store? Around 60% of the customers purchase products In the store
- 32. Lifestyle
- 33. Before you enter the store: Does the store draw you in? If so, how? Yes the store draws me in as if has wide range of home furnishing wide each setup depicted nicely Is the door open or closed? The door is open How does this make you feel? It gives an inviting feeling to go inside and explore. How big is the sign lettering and in what font? The sign lettering is large enough and easily visible and readable from distance
- 34. Environment: What does it tell you about the store? The store name tells that it’s a one stop store to find all the furnishing and accessories for home What is the color scheme of the store? How does this affect you? The basic color scheme of the store is light yellow. What type of floor does the store have? How does this effect the environment? The floor is of marble. It helps in keeping the environment of the store elegant. How high is the ceiling? How does this feel? The ceiling is at average height. Thus doesn’t make you feeling congested inside a store
- 35. How brightly lit is the store? How does this affect you? The store is very brightly light. The makes me feel not congested in a store. How loud is the environment? There environment is very neat, clean and classic What is causing the noise? There is no noise. Is there music playing? If so, does it fit the environment? There is soft music playing. Keeps the environment of the store nice and customers are not irritated by loud music. Is the store warm or cold? The temperature inside is neither too cold nor warm. Just moderately cold.
- 36. Is the store crowed with merchandise or is it sparse? The merchandise inside the store are not too crowded. Does the store have a distinctive smell? Yes it has the this nice fragrance of bed sheets and candles Where is the cash register located? The cash counter is located at the end of the store and not near the door How visible is the store security? It is visible How long do you want to stay in this store? Can stay in the store for 1 hr. 30 min Does the environment influence the perceived value of the merchandise? The environment does perceive value of the merchandise
- 37. Personnel: How long does it take before a sales person initiates contact? The salesperson only interacts when some question is asked related to the product Does the salesperson have a script to follow with each customer? Yes the salesperson does have script. Does the salesperson treat different customers differently? No, they do not treat differently. What is the ratio of salespeople to customers? The ratio salesperson to customers is 1 is to 7 What age and gender are the employees? The employees are from both the genders and within the age of 20-25 yrs
- 38. Are the salespeople using the store products? Don’t know Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice? The set of bedroom furnishing Is there a central display table with featured products? Each set of bedroom furnishing is a unique feature in itself Where are items that are “for sale” located in the store? Currently there was no sale
- 39. How are the products arranged? By function? By price? By color? First by function than in that also by price Are there free samples or demonstrations? No What products are at eye level? All the sets of bedrooms What items in the store are in the least accessible locations? The bed sheets, towels and pillow covers Where are the most and least expensive products located? The products are categorised by brand and each brand has products from least to expensive Are the prices of the products easy to find? Yes
- 40. Are there impulse items near the cash register? Yes Customers: Are most customers alone or with someone else? What is the relationship? With someone else. The relationship varies from father-son to friends What is the average age and gender of the customers? Average age is 35 Years When a customer enters the store, do they tend to walk in the same path or direction? Yes
- 41. How long do customers stay in the store, on average? Around 1 hr Do customer touch the products? Is this encouraged? The customer can touch the products and yes it is encouraged Do most customers appear to be on a mission or are they browsing? The majority are browsing What percent of customers purchase products in the store? Around 20% of the customers purchase products In the store