What is the scope of marketing?
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Marketing involves identifying and meeting human and social needs. It can be applied to goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. The scope of marketing is broad and aims to build favorable images and exchange value across many domains.
What is the scope of marketing?
- 1. What is the Scope of Marketing? These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller
- 3. Marketing is about Identifying & Meeting Human & Social Needs
- 5. Goods
- 8. Experiences Walt Disney World’s Magic Kingdom A week at a baseball camp with retired baseball greats A four-day rock and roll fantasy camp
- 10. Places
- 11. Properties Intangible rights of ownership to either Real Property (Real Estate) or Financial Property (Stocks and Bonds)
- 12. Organisations Organizations work to build a strong, favourable, and unique image in the minds of their target publics
- 13. Information
- 14. Ideas
- 15. R E F E R E N C E S http://www.renatoganoza.com/wp-content/uploads/2014/11/Online-Marketing-Expanding-Value-In-Advertising-World.jpg http://i.kinja-img.com/gawker-media/image/upload/s--2VMz4qK6--/19g67wrkcf94ajpg.jpg http://www.xpuo.com/img/9566252473_762b840fbf.jpg http://www.i-tecindia.com/images/services.jpg http://static1.squarespace.com/static/533353a3e4b0429a548a8446/t/54a78bede4b057f9e3964d76/1420266478889/lights_eve nts_1366x768_68503.jpg?format=1500w http://pad3.whstatic.com/images/thumb/e/e8/Become-a-Blues-Musician-Step-1.jpg/670px-Become-a-Blues-Musician-Step-1.jpg http://www.wsnewspublishers.com/wp-content/uploads/2015/03/urlQA.jpg http://lighthouseinsights.in/wp-content/uploads/2012/01/Incredible_india.jpg http://beyondvisual.co.uk/wp-content/uploads/12-Great-Slogans-Straplines-Image.4.jpeg