Creative that cracks the code
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The document discusses various creative advertising techniques that have proven successful, such as using memes, games, crowd-sourcing, humor, and native advertising. It provides examples of campaigns that utilized these techniques, such as a Kia campaign that featured hamsters to add humor, achieving product selling success. It also discusses how Marks & Spencer launched a "Shwopping" campaign encouraging recycling clothes before shopping, hoping to make $350 million annually if the social movement catches on. Overall, the document advocates for advertising approaches that are creative, persuasive yet simple, and leverage popular culture trends.
Creative that cracks the code
- 1. Creative that cracks the code
- 2. World is filled with Non Artistic and Unimaginative adds
- 3. Advertising has flipped to All Science and No Art
- 4. But consumer need persuading So creativity won’t ever cease
- 6. Splintering of media channel has made it hard to claim mindshare by brute force
- 7. Campaign utilized power of memes and showed more creativity
- 8. Highly successful yielded 233% increase in sale
- 9. People pay attention to subsequent versions of released meme
- 10. Analysis of 30 viral YouTube video to find major commonalities
- 11. Perfect recipe Ordinary people Flawed masculinity Humour Simplicity Repetitiveness Whimsical content
- 12. The AD as a GAME
- 13. Plenty of Advertising is already embedded in electronic games
- 14. New wrinkle is gaming can be embedded in advertisements
- 15. Coca cola china developed its AD as a game
- 16. Downloaded 380,000 times in first month Exposure to AD exceeded 9 million views
- 17. Collaborating with the crowd CROWD SOURCING
- 18. Crowd sourcing is a way to get fresher and better ideas
- 19. Oreo started the Daily Twist Campaign
- 20. Launched a 100 day cookie design pegged to each day’s NEWS
- 21. Sharing of Oreo’s FB page rose by 4400% compared to 3 month before
- 22. Add enough HUMOR
- 23. Kia motors America featured their AD with hamsters to add fun element
- 24. Researches suggest, this might be their product selling success
- 26. Socially responsible goods cost more to produce Translates to high prices
- 27. Socially responsible marketers use their messaging power to persuade customers
- 28. Marks & Spencer’s Shwopping campaign
- 29. Choose something to recycle from your closet before you shop
- 30. If movement catches on , they hope to make $350 million per year
- 32. Ads have greater attention when inseparable from the content that surrounds them
- 33. Utilized this concept Had product placement in films, magazines ,TV shows and games
- 34. An example
- 35. Srishti Chaturvedi Indian Institute of Technology Kanpur B.Tech Student