A creative that cracks the code
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The document discusses how various companies have successfully used creative advertising strategies that integrate with emerging technologies to promote their brands. It provides examples of how Wonderful Pistachios, Coca-Cola, Oreo, Kia Motors, and IKEA used viral memes, mobile games, social media engagement, and humor in their ads. These campaigns resulted in increased sales, app downloads, and social media exposure. The document advocates for creativity in advertising that delivers a clear main message while engaging with new technologies and movements.
A creative that cracks the code
- 1. CREATIVE THAT CRACKS THE CODE
- 2. IT HAS BEEN A DECADE INTO INTERNET-DRIVEN ADVERTISING REVOLUTION..
- 3. BUT WHAT DOES IT HAVE?
- 4. THIS ?
- 5. AND THIS?
- 7. NO…PLEASE
- 8. ADVERTISING HAS FLIPPED TO ALL SCIENCE AND NO ART
- 10. CREATIVITY
- 11. MEMES WORK AS GREAT ADS..
- 12. WHILE THESE MEMES GOT FAMOUS…
- 13. “WONDERFUL PISTACHIOS” USED IT TO THEIR ADVANTAGE. Their ad featured……
- 14. AND HIM
- 15. WHEN HIS SONG GOT VIRAL…
- 16. THEY DID THIS.
- 17. THEN, THEY FEATURED IN THEIR AD.
- 18. SNOOP DOGG TOO!
- 19. BASICALLY, GRAB THE FAMOUS.
- 20. NEXT IS ABOUT COCA COLA..
- 21. THEY MADE A TV-MOBILE GAME
- 22. YOU KNOW WHAT THAT RETURNED?
- 23. THE APP WAS DOWNLOADED 380,000 TIMES IN THE FIRST MONTH
- 24. AND THE EXPOSURE TO THE AD EXCEEDED 9 MILLION
- 25. BOTTOM LINE, INTEGRATE WITH ADVANCING TECHNOLOGY.
- 26. LET’S TALK ABOUT OREO
- 27. THEY INVITED IDEAS FROM “THE CROWD”
- 28. THE CROWD VOTED FOR THIR FAVOURITE DESIGNS PEGGED TO EACH DAY’S NEWS
- 29. RESULT? THE SHARING OF THEIR FACEBOOK PAGE ROSE BY 4,400%
- 30. PLUS, THEIR SALES INCREASED TOO!
- 31. NOW, WE HAVE KIA MOTORS AMERICA.
- 32. THEY BROUGHT IN THESE SMART HAMSTERS
- 33. AND SHOWED THE VIWERS A “NEW WAY TO ROLL”
- 34. THIS CAMPAIGN IS CREDITED WITH SPURRING MULTIPLE YEARS OF DOUBLE-DIGIT GROWTH IN U.S.
- 35. BOTTOM LINE, USE HUMOUR WELL AND AT THE RIGHT TIME.
- 36. MOVING ON TO
- 37. THEY HAVE INTRODUCED SHWOPING
- 38. MEANING.. WHEN YOU BUY SOMETHING NEW, YOU DROP OFF SOMETHING THAT’S OLDER.
- 39. THEY’LL GIVE IT AWAY TO OXFAM
- 40. WITH THIS, THEY’RE EXPECTING A 350 MILLION A YEAR SOON.
- 41. BOTTOM LINE, STARTING A NEW SOCIAL MOVEMENT HELPS.
- 42. LET’S TAKE A LOOK AT THE INDIAN ADS THAT CAPTURED THE AUDIENCE OR FAILED TO DO SO..
- 43. AIRTEL “HAR EK FRIEND ZAROORI HOTA HAI”
- 44. IT CONNECTED THE YOUTH ALMOST INSTANTLY
- 45. EVERY YOUNGSTER HAD TO SING THE SONG
- 46. BUT, IT DIDN’T SEEM TO WORK OUT MUCH.. WHY?
- 48. SINCE THEY FAILED TO DO SO, IT WAS MORE LIKELY THAT PEOPLE REMEMBERED THE SONG AND NOT AIRTEL.
- 49. WHILE…..
- 50. “WHAT AN IDEA , SIRJI?” DIDN’T DO SO AND TURNED OUT TO BE VERY SUCCESSFUL.
- 51. BOTTOM LINE, CREATIVITY MUST BE AT IT’S BEST AND THE MAIN MESSAGE TO BE DELIVERED MUST NOT BE FORGOTTEN.
- 52. THANK YOU Created by Shravya Ramesh, SVCE Chennai, during an internship by Prof. Sameer Mathur, IIM Lucknow.