Business Research Method

Impact of media & internet on children &
             adolescents

  Presented to:
              Prof. Fahed
  Presented by:
                  AimaMasood 0030
                      MCOM
                   Punjab College
Impact of Media& internet on Children
             and Adolescents:

We chose the topic of impact of media and internet on children and adolescents just to
gain the knowledge that what impact is implemented on today’s children. What they are
implementing the good part and what worst part they are implementing? What good part
media is contributing and what is the worst part. What wrong part is media playing now
days. What things media should avoid and what good part can moreover be contributed
in today’s era by using media.




  Brief introduction of Impact of media &
   internet on children and Adolescents
The most popular form of media that adolescents use is the Internet. Web sites that
adolescents regularly visit include Yahoo, AOL, MSN, and Microsoft. Several of these Web sites
have minimal restrictions and contain information regarding drugs, alcohol, and

• Television is another type of media that has become increasingly popular, as adolescent
programming is now more common. Unfortunately, alcoholic beverages are frequently
advertised during youth-oriented programming. In fact, young people see more commercials
for alcohol than for clothes or any other product. Furthermore, several television shows portray
forms of violent behavior as glamorous and powerful with little or no consequence

Movies are another form of media that is admired by adolescents, especially those that contain
sceneswhere characters are violent. This material can initiate aggressive behavior (i.e., robbery,
assault, or homicide) and thoughts in adolescents, especially right after they witness the violent
actportrayed on film.

• Magazines are also frequently viewed by adolescents. However, many magazines, especially
those geared towards adolescents, often contain pictures of models with unhealthy body
weights.
History
Concerns about the harmful effects of the media on children and young people are rarely
absent from the headlines. Over the few weeks in which this report has been prepared, several
such stories have been widely reported, of which the following are only a small sample:

A 13-year-old girl from Missouri, USA, who befriended a boy on a social networking site, was
driven to suicide when the boy began criticizing her; although it subsequently emerged that the
‘boy’ was in fact the mother of a former friend who lived nearby1. While the mother could not
be charged with any crime, she rapidly became the target for ‘virtual vigilantism’ herself.

A 45-year-old former Marine from upstate New York posed as his own imaginary 18-year-old
son and began an online romance with a 17-year-old girl from West Virginia. His wife
discovered the affair and told the girl, who subsequently befriended another man, a 22-year-
old student, in the same online community. The jealous older man eventually gunned down the
student, only to discover later that the ‘girl’ he had pursued was in the fact her own mother.

Officials in the UK Revenue and Customs department lost two CDs containing personal details
of all the families in the UK with a child under 16 claiming Child Benefit. The disks were said to
contain information about birth dates, National Insurance numbers and, where relevant, bank
details, of around 25 million individuals

Concerns about the harmful effects of the media on young people have a very long history.
Historians have traced the successive waves of anxiety that haveregularly greeted the advent of
new media and cultural forms across the centuries. In this respect, recent debates about
computer games and the internet are merely the latest manifestations of a tradition that
stretches back through concerns about video and television violence, so-called ‘horror comics’
and the influence of sex in the cinema, through to the ‘penny dreadfuls’ and ‘penny gaffs’
(popular literature and theatre) of the nineteenth century (Barker, 1984a; Springhall, 1998).
Beyond this, it is worth recalling criticisms of the unhealthy habit of novel-reading and its
particular dangers for women in the late eighteenth and early nineteenth century (Pearson,
1999); and, even further back, fears of the rise of vernacular languages after the invention of
the printing press, and the concerns of the Greek philosopher Plato about the negative
influence of the dramatic poets on the young people (and future leaders) of his ideal Republic.
(http://stcharlesjournal.stltoday.com/news/sj2tn20071110-1111stc_pokin_1.ii1.txt
2   http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=10478668
3   http://news.independent.co.uk/world/asia/article3177019.ece
4   http://observer.guardian.co.uk/magazine/story/0,,2210318,00.html
5   http://news.bbc.co.uk/1/hi/uk_politics/7103566.stm
6   http://news.bbc.co.uk/1/hi/technology/7094764.stm)
How it is done?
Media exert a significant displacement effect—2 to 3 hours per day spent watching television
or playing video games means less physical activity, reading, and interaction with friends.
Whereas excessive use of internet socializing yourself on internet sharing your private
information on internet.

                        Reason to select the topic:
There is a huge influence of media and internet on children and adolescents. There personal
life’s social life’s are disturbed by the over influence of media and internet. The media can
influence adolescent health in a variety of ways. Media images frequently have an impact on
body image, alcohol, tobacco, and drug use, and potential violent behavior. There are many
reasons due to which we choose this topic You want to imitate an action sequence just because
your favorite action hero looked 'cool' doing it. You want to wear the LBD just because you are
a fan of Coco Chanel. You want to wear the shade of nail polish Lady Gaga wears for that frantic
gaga look. You want to sport your favorite actors' hairstyles and you want to walk like those
ramp models do. You want to do everything that people from the glamor world do, you want to
be like your favorite celebrity. Even you want to be in the news. Any publicity is good publicity,
you begin to feel. Your role models are people that the media exposes you to. You want to be
someone, but not yourself! And now you say media does not influence you! Oh come on, it
surely does! Mass media does affect the way in which masses think and act. It influences their
behavior both. As far as the impact of internet is concerned if we talk about social networking
sites, children & adolescents post there pictures, share their location, even sometimes in order
to show off them self they share such information which really can harm them.

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Assignment 1

  • 1. Business Research Method Impact of media & internet on children & adolescents Presented to: Prof. Fahed Presented by: AimaMasood 0030 MCOM Punjab College
  • 2. Impact of Media& internet on Children and Adolescents: We chose the topic of impact of media and internet on children and adolescents just to gain the knowledge that what impact is implemented on today’s children. What they are implementing the good part and what worst part they are implementing? What good part media is contributing and what is the worst part. What wrong part is media playing now days. What things media should avoid and what good part can moreover be contributed in today’s era by using media. Brief introduction of Impact of media & internet on children and Adolescents The most popular form of media that adolescents use is the Internet. Web sites that adolescents regularly visit include Yahoo, AOL, MSN, and Microsoft. Several of these Web sites have minimal restrictions and contain information regarding drugs, alcohol, and • Television is another type of media that has become increasingly popular, as adolescent programming is now more common. Unfortunately, alcoholic beverages are frequently advertised during youth-oriented programming. In fact, young people see more commercials for alcohol than for clothes or any other product. Furthermore, several television shows portray forms of violent behavior as glamorous and powerful with little or no consequence Movies are another form of media that is admired by adolescents, especially those that contain sceneswhere characters are violent. This material can initiate aggressive behavior (i.e., robbery, assault, or homicide) and thoughts in adolescents, especially right after they witness the violent actportrayed on film. • Magazines are also frequently viewed by adolescents. However, many magazines, especially those geared towards adolescents, often contain pictures of models with unhealthy body weights.
  • 3. History Concerns about the harmful effects of the media on children and young people are rarely absent from the headlines. Over the few weeks in which this report has been prepared, several such stories have been widely reported, of which the following are only a small sample: A 13-year-old girl from Missouri, USA, who befriended a boy on a social networking site, was driven to suicide when the boy began criticizing her; although it subsequently emerged that the ‘boy’ was in fact the mother of a former friend who lived nearby1. While the mother could not be charged with any crime, she rapidly became the target for ‘virtual vigilantism’ herself. A 45-year-old former Marine from upstate New York posed as his own imaginary 18-year-old son and began an online romance with a 17-year-old girl from West Virginia. His wife discovered the affair and told the girl, who subsequently befriended another man, a 22-year- old student, in the same online community. The jealous older man eventually gunned down the student, only to discover later that the ‘girl’ he had pursued was in the fact her own mother. Officials in the UK Revenue and Customs department lost two CDs containing personal details of all the families in the UK with a child under 16 claiming Child Benefit. The disks were said to contain information about birth dates, National Insurance numbers and, where relevant, bank details, of around 25 million individuals Concerns about the harmful effects of the media on young people have a very long history. Historians have traced the successive waves of anxiety that haveregularly greeted the advent of new media and cultural forms across the centuries. In this respect, recent debates about computer games and the internet are merely the latest manifestations of a tradition that stretches back through concerns about video and television violence, so-called ‘horror comics’ and the influence of sex in the cinema, through to the ‘penny dreadfuls’ and ‘penny gaffs’ (popular literature and theatre) of the nineteenth century (Barker, 1984a; Springhall, 1998). Beyond this, it is worth recalling criticisms of the unhealthy habit of novel-reading and its particular dangers for women in the late eighteenth and early nineteenth century (Pearson, 1999); and, even further back, fears of the rise of vernacular languages after the invention of the printing press, and the concerns of the Greek philosopher Plato about the negative influence of the dramatic poets on the young people (and future leaders) of his ideal Republic. (http://stcharlesjournal.stltoday.com/news/sj2tn20071110-1111stc_pokin_1.ii1.txt 2 http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=10478668 3 http://news.independent.co.uk/world/asia/article3177019.ece 4 http://observer.guardian.co.uk/magazine/story/0,,2210318,00.html 5 http://news.bbc.co.uk/1/hi/uk_politics/7103566.stm 6 http://news.bbc.co.uk/1/hi/technology/7094764.stm)
  • 4. How it is done? Media exert a significant displacement effect—2 to 3 hours per day spent watching television or playing video games means less physical activity, reading, and interaction with friends. Whereas excessive use of internet socializing yourself on internet sharing your private information on internet. Reason to select the topic: There is a huge influence of media and internet on children and adolescents. There personal life’s social life’s are disturbed by the over influence of media and internet. The media can influence adolescent health in a variety of ways. Media images frequently have an impact on body image, alcohol, tobacco, and drug use, and potential violent behavior. There are many reasons due to which we choose this topic You want to imitate an action sequence just because your favorite action hero looked 'cool' doing it. You want to wear the LBD just because you are a fan of Coco Chanel. You want to wear the shade of nail polish Lady Gaga wears for that frantic gaga look. You want to sport your favorite actors' hairstyles and you want to walk like those ramp models do. You want to do everything that people from the glamor world do, you want to be like your favorite celebrity. Even you want to be in the news. Any publicity is good publicity, you begin to feel. Your role models are people that the media exposes you to. You want to be someone, but not yourself! And now you say media does not influence you! Oh come on, it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both. As far as the impact of internet is concerned if we talk about social networking sites, children & adolescents post there pictures, share their location, even sometimes in order to show off them self they share such information which really can harm them.