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Final presentation
- 1. Principles Of Managerial economics The objectives and strategy of a shoe industry in Pakistan (Bata) Presented to: Prof. Amna Majeed Presented by: Aima Masood MCOM Punjab College
- 2. Introduction: • What is shoe making? • Shoe making process
- 3. Shoe industry in Pakistan History • During 1950’s some well-equipped vendors set up at Karachi, Gujrat and Lahore • During 60s and 70s more units were established at Hyderabad Kasur, Sialkot, Multan, Sahiwal and Gujranwala. • Pakistan’s footwear industry manufactures around 120 million pair annually for local consumption and it exports 2 million pair per annum roughly.
- 4. Shoe Firms in Pakistan Some of shoe firms in Pakistan: • Bata. • Service • Hush Puppies • Starlet • Stylo • local and foreign companies
- 5. Bata Background: Bata Pakistan limited is one of the 65 companies working all over the world as shoe manufacturer. It started its operation at Batapur in 1942. Bata Pakistan limited having60:40% foreign and local shareholdings respectively. Bata equips with sophisticated technological and business skills, provides direct employment to about 2,792 people. Bata Pakistan is producing more than 14.0 million pairs of Rubber& Canvas, Leather and Plastic footwear annually in two production units at Batapur and Maraka. Bata is selling more than 17.0 million pairs of Rubber, Leather and plastic footwear annually.
- 6. Bata • Bata is a name that needs no introduction, no doubt best Pakistani shoes brand, providing a huge designs. • currently operates in 60 countries across the world • Today, it has over 370 outlets in Pakistan
- 7. Popular Brands of Bata Shoes: • Bata Industrials • Bubble gummers • Baby Bubbles • Comfit • Eco Fit • Marie Claire • North star • Patapata • Power • Sandak • Sundrops • Weinbrenner
- 8. Objectives of Bata: • Marketing objectives • Overall Objectives • Strategic Objectives for Every Primary Objective
- 9. Strategies of Bata: • Sale strategy • Diversification strategy • Marketing strategy
- 10. SWOT Analysis Strength: Brand Image For the entire family Financially Strong Conveniently accessible Targeting all income segments Nationwide retail network Weaknesses In 2001, 5% decrease in net sales No proper planning regarding Advertisement No variety in Fashionable shoes
- 11. SWOT Analysis Opportunities E-Commerce Entering new segments of Markets Capturing Market where no other potential competitor exists Innovative Products New mediums for advertisements Threats Customer Dissatisfaction Price wars with competitors Competitors Political Instability Changing in consumer preferences
- 12. Recommendation • Focus on Product Development, Market Development and Strategies • Footwear industry is highly fashionable industry; hence Bata must improve the efficiency of product development in order to bring new design and style. • Should provide consistent quality service to its customers • Bata debt to equity ratio is 3.51, which means almost 75% are debts. Management should reduce its debts to reduce the financial charges • Internet is a broad medium so they should also improve e-business
- 13. Thank you all for viewing my efforts If you really want any further data on these presentations mail me over [mycontent2013@gmail.com] with the reference of the file.