Assignment 1
- 1. THE EXTRAORDINARY RISE & THE SPECTACULAR FALL OF BLACKBERY
- 2. RESEARCH IN MOTION Software technology established in early 80s RIM’s most notable product- Contented with being a strictly business and professional product
- 4. The Birth : 1999-2000
- 5. RIM 900 Inter@ctive Pager launched in 1996. RIM 950 Wireless Handheld was really the first BlackBerry. Soon became a favored choice in the market. Was used by people with high social statues
- 6. The Success : 2001-2007
- 7. The real success started from the famous terrorist attack in 2001 Gained its fame in mobile market In 2006, got 7 million users & market value of 42 billion dollars
- 8. 2006: The CrackBerry craze
- 9. 2007: The world at its feet
- 10. More than 40 million units of Blackberry sold.
- 11. Key Factors To The Success Using unique approach in marketing. A tool for business. Pioneer of providing instant high-tech services- • Email • Internet browsing • Location based services • Social Networking • Instant Messaging service
- 13. In 2007, iPhone released-a new era The RIM underestimated this competition In 2007, BlackBerry mobile won the market but lost the future to iPhone mobile.
- 14. Android launched towards the end of 2008. and RIM's first touchscreen device, the BlackBerry Storm. It was up against the iPhone, the HTC Dream, and the Palm Pre 2008: A Storm begins to brew
- 15. The Fall : 2008-2012
- 16. BlackBerry not only witnesses the invasion of iPhone mobiles and Android mobiles.. Sees a drastic drop in market share! Because …. BlackBerry still stuck to its old and outdated system.
- 18. FUTURE PROSPECTS
- 19. 1. Fix the PlayBook 2. Deliver a great QNX Bold 3. Repair, or abandon, App World 4. Perform data cap judo 5. Ally with Google RIM's Five Steps Back to BlackBerry Success
- 20. The evolution The birth The Success : 2001-2007 2006: The CrackBerry craze 2007: The world at its feet The Fall : 2008-2012 Future prospects RECAP
- 21. DISCLAIMER Created by - JAGHADEESHWARAN R Under the able guidance of DR. Sameer Mathur