The document outlines 10 don'ts and 10 dos for creating music videos. The don'ts include using well-known songs with high budgets, sped up or slowed down footage, other people's footage, over-the-top stories, shots of walking, non-purposeful shots, footage featuring drink, drugs or cigarettes, overdone effects, zoom shots, and atmosphere-less footage. The dos include clearly signifying the genre and artist, a strong performance, a simple but effective idea, purposeful cuts, well-shot footage, and consistency throughout the video.