Assignment 1 Company Description and SWOT AnalysisDue Week 3 an.docx

Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company
description and mission statement based on the feedback you
received in the Week 1 discussion. Then, you will conduct a
SWOT (strength, weakness, opportunity, and threat) analysis for
the type of beverage you have selected and for your company.
Here is the feedback from week 1 pertaining the mission
statement
Alita,
Thank you for your response. Cute company name! I agree it
gives a happy and nice vibe. What would be the flavors you will
offer?
Try to adjust the mission statement to include the components
of "who you are, what you do, and why you are in
business". See the example and review the video posted in the
discussion. Be sure to adjust for Assignment 1 and you can post
here for feedback.
Keep up the good work! Dr. B
(As you work on the assignment, consider why you have chosen
one type of non-alcoholic beverage over another and the reasons
for that choice. As you complete your SWOT analysis,(use
previouscreated SWOT from previous week) be sure to include
external factors such as industry/market trends and competition,
and internal factors such as your capabilities or abilities to
reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. (NAB) company name and explain the name’s significance to
you. Describe your NAB that you would produce and sell.
2. Develop your company’s mission statement and provide a
rationale for its components.

. Hints: Use the Statement of Mission template on pages 72–73
of the course textbook, Successful Business Plan, to aid your
development.
. Extract appropriate information from the NAB Company
Portfolio, where applicable. You should fill in other required
items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen.
. Hints: Research and outline beverage industry trends. Consider
the size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the course
text (p. 88 | Past and Future Growth of Your Industry) to help
you project the future growth rate. Consider the use of industry
associations and search engines to find reliable and recent data.
· Choose one strategic position from the course text (pp. 142–
143) that you believe is the best strategic position for your
company. Explain the approach you will use to implement this
strategic position in order to distinguish your beverage from
other non-alcoholic beverages.
· Provide an overview of your company’s distribution channels.
Explain the manner in which your product will reach end users.
Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types of
resellers and distributors who will sell to resellers and fulfill
their orders. If you are attempting to sell directly to consumers,
for example, online via a monthly subscription, how will you
manage warehousing/fulfillment/shipping?
· Outline at least three types of risks (including any regulatory
risks) that your business faces. Describe your company’s plan to
mitigate such risk.
. Hints: You may refer to the types of risk listed in the course
text (pp. 148–149) as well as any risks not listed in the text.
Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to

consider any regulatory risks your type of beverage faces. For
example, what kind of regulation and/or risks are you likely to
face if you make health claims about your beverage?
7.Develop a SWOT analysis for your NAB company using the
SWOT matrix worksheet in the course text (p. 153 | SWOT:
Strengths/Weaknesses/Opportunities/Threats). Use already
prepared SWOT from previous week just add the matrix
· Hints: What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team
members bring to your company? Do you or other team
members have previous experience in the food and beverage
industry?
· Hints: What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to
actually produce your product and maintain quality?
· Hints: What are your company’s opportunities? Does your
segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that you
could enter? Is a new market emerging because of
demographics, immigration, and changing tastes?
· Hints: What are your company’s threats? Is there a clear
market leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers to entry for new
competitors? if you have a novel idea that succeeds, can the
competition easily enter your market? If you have a global
aspect to your company, do factors such as currency
fluctuations, political instability, offshoring, or outsourcing
pose threats?
· Cite the resources you have used to complete the
exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
· The paper must be typed, double-spaced, using Times New

Roman font (size 12), with 1-inch margins on all sides;
references must follow APA or school-specific format. Check
with your professor for any additional instructions.
BUS599036VA016-1196-001 - Strategic Management
Assignment 1 - Company Description and SWOT Analysis (100
points)
Alita Heckstall
on Fri, Jul 19 2019, 9:05 PM
69% highest match
Submission ID: a258eee0-a7c2-48b2-9271-
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Company Description and SWOT Analysis
Assignment 1 Alita Heckstall
Dr.
3
Andrea Banto Bus 599 Strategic Management

Andrea Banto Bus 599 Strategic Management
Bus 599 Strategic Management
Strayer University
July 19th , 2019
2
Non-Alcoholic Beverage (NAB) Company and its significance
Non-Alcoholic Beverage (NAB) Company and its
significance

Non-Alcoholic Beverage (NAB) company and its
significance
4
The preferred name of the Non-Alcoholic Beverage (NAB)
Company is Sweet Blend.
The preferred name of the Non-Alcoholic Beverage (NAB)
Company is Sweet Blend
Non-Alcoholic Beverage (NAB) Company Name and its
Significance

I chose the name Sweet Blend for our company because the
mission of our company is to produce the most nutritious and
fresh fruit juices which meets the current market standards and
the needs of the needs of our target customers, taste and
preference.
1
Production of high quality fresh fruit juices has in the past been
a great challenge and having identified this problem and the
need by customers, it is in this interest that our company seeks
to fill this gap in the market.
Production of high quality fresh fruit juices has in the past
been a great challenge and having identified this problem and
the need by customers, it is in this interest that our company
seeks to fill this gap in the market
The country has in the past experienced a problem with
the production of high quality, fresh fruit juice and it is this gap
that the company seeks to fill

The non-alcoholic beverage company name that best fits our
description here is the Sweet Blend as we seek to produce the
sweetest and most nutritious fresh drink in the state and across
the borders.
1
Companyâ€™s mission and rationale for its components Sweet
Blend Company mission is to produce the best juice that meets
the health needs of the local population as well as the standards
of the market.
Companyâ€™s mission and rationale for its components
Sweet Blend Company mission is to produce the best juice that
meets the health needs of the local population as well as the
standards of the market
The mission of the company The mission of the company
is to produce a juice that meets the health needs of the
population

The company is aiming to improve the health of the population
by supplying them a combination of the most treasured fruits
with great value to create a juice that will fulfill their
nutritional needs.
The company is aiming to improve the health of the
population by supplying them a combination of the most
treasured fruits with great value to create a juice that will fulfill
their nutritional needs
The company seeks to improve the health of the people by
providing them with a juice that will fulfill their nutritional
needs
The first component of the mission statement is the nourishment
needs of the people.

The first component of the mission statement is the
nourishment needs of the people
The first component of the mission statement is the
nourishment needs of the people
Our mission statement is capturing the nourishment needs of the
people and seeks to address them through this fresh fruit juice.
Our mission statement is capturing the nourishment needs of
the people and seeks to address them through this fresh fruit
juice

The mission statement captures the nourishment needs of
the people and seeks to address them through the fruit juice
Our second component of our mission statement is that the fruit
juice will be produced and tailored to meet the specific nutrition
needs of our customers.
Our second component of our mission statement is that the
fruit juice will be produced and tailored to meet the specific
nutrition needs of our customers
The second component of this mission statement is the
fact that the fruit juice is being tailored to meet the specific
nutrition needs of the population

The non-alcoholic beverage industry trends Many trends are
currently characterizing the Non-Alcoholic Beverage (NAB)
industry.
The non-alcoholic beverage industry trends Many trends are
currently characterizing the Non-Alcoholic Beverage (NAB)
industry
Trends in the non-alcoholic beverage industry Several
trends characterize the non-alcoholic beverage industry
This trends in the industry have in the recent past led to the
establishment of opportunities for new business entries and in
the meantime pushing the existing firms to modify their
business strategies put in place.
1
According to Storey (2010), the leading emerging trend in the
non-alcoholic beverages industry is the desire by many
consumers to move away from the soft drinks that have high

sugar beverages and those that have high levels of carbon.
According to Storey (2010), the leading emerging trend in
the non-alcoholic beverages industry is the desire by many
consumers to move away from the soft drinks that have high
sugar beverages and those that have high levels of carbon
One of the emerging trends in the non-alcoholic beverages
industry is the desire by many consumers to move away from
the soft drinks that have high sugar beverages as well as well as
those that have high levels of carbon (Storey, 2010)
This generally means most of the population is looking forward
to having naturally produced fresh and nutritious fruit juices.
1
It has also emerged that there is an increased awareness of the
devastating health effects of high sugar content beverages.

It has also emerged that there is an increased awareness of
the devastating health effects of high sugar content beverages
There is an increased awareness of the devastating health
effects of high sugar content beverages such as soda
This alluded trend seeking to change the beverages has been in
the recent past compelled by the increasing health concerns over
the effects of carbonated drinks.
This alluded trend seeking to change the beverages has been
in the recent past compelled by the increasing health concerns
over the effects of carbonated drinks

The trend to change the beverages has been occasioned by
the increasing health concerns over the effects of such drinks
Reasons for choosing the soft drink
1
There exists many reasons for choosing the most nutritious
Sweet Blend fresh fruit juice is to provide an alternative to the
consumers of non-alcoholic drinks who would want to adopt
healthier drinks than what they are consuming.
There exists many reasons for choosing the most nutritious
Sweet Blend fresh fruit juice is to provide an alternative to the
consumers of non-alcoholic drinks who would want to adopt
healthier drinks than what they are consuming
Reasons for selecting the soft drink The primary reason
for selecting the Brillfruit Juice is to provide an alternative to
the consumers of non-alcoholic drinks who would want to adopt

healthier drinks than what they are consuming
The fresh fruit juice desires to contribute to the developing of a
healthy population through the provision of an alternative drink
which would not have adverse effects the health of the
population but contribute to the building of a healthy nation.
The fresh fruit juice desires to contribute to the developing
of a healthy population through the provision of an alternative
drink which would not have adverse effects the health of the
population but contribute to the building of a healthy nation
The Brillfruit Juice desires to contribute to the developing
of a healthy population through the provision of an alternative
drink, which would not have adverse effects the health of the
population but contribute to the building of a healthy nation

The second reason for selecting from this product is that it is
affordable and would be accessible to most people.
The second reason for selecting from this product is that it is
affordable and would be accessible to most people
The second reason for selecting from this product is that
it is affordable and would be accessible to most people
This fresh fruit juice would be processed from local fruits, and
that will have a generally positive effect on the health of our
population as well as the economy.

This fresh fruit juice would be processed from local fruits,
and that will have a generally positive effect on the health of
our population as well as the economy
Finally, the fruit juice would be processed from local
fruits, and that will have a generally positive effect on the
economy of the country
Sweet Blendâ€™s Strategic Position
The strategic positioning is very crucial for determining how
any business is competing fairly against its competitors in the
industry and the extent to which it is serving the needs of its
customers. The positioning strategy that our company is
developing is very important in the attaining prosperity of our
product in the market. For our nutritious fresh fruit juice to
succeed in this dynamic market, the company finds it crucial to
choose the most strategic position which will in the short run
deliver the best results as desired.
1
Product differentiation is the most effective strategic position
that the company needs to adopt.

Product differentiation is the most effective strategic position
that the company needs to adopt
Product differentiation is the most effective strategic
position that the company needs to adopt
The premise for this is that there are many tastes and preference
for fruit juices.
The premise for this is that there are many tastes and
preference for fruit juices

The premise for this is that there are many tastes and
preference for fruit juices
According to Ansoff et al (2019), differentiation will enable the
company to satisfy a wide range of tastes and preferences, in
the process leading to success For instance, the company will
produce mango, orange, apple or even pineapple juices.
According to Ansoff et al (2019), differentiation will enable
the company to satisfy a wide range of tastes and preferences,
in the process leading to success For instance, the company will
produce mango, orange, apple or even pineapple juices
Differentiation will enable the company to satisfy a wide
range of tastes and preferences, in the process leading to
success (Ansoff et al., 2019)

In the long run, product differentiation will give the company a
competitive edge to outshine its competitors in the industry.
In the long run, product differentiation will give the company
a competitive edge to outshine its competitors in the industry
In the long run, product differentiation will give the
company a competitive edge
The company will differentiate its nutritious fresh fruit juice
from other non-alcoholic products by using a unique packaging
or a bottling approach that will ensure that the product stands
tall as the most sought and preferred juice among its
competitors.

The company will differentiate its nutritious fresh fruit juice
from other non-alcoholic products by using a unique packaging
or a bottling approach that will ensure that the product stands
tall as the most sought and preferred juice among its
competitors
To differentiate the Brillfruit Juice from other non-
alcoholic products, the company will use a unique packaging or
bottling approach, which will make sure that the product stands
out among its rivals
Through the bottling and packaging differentiation, the
company will make sure that its products stand out from its
rivals in the industry, Danylchuk & MacIntosh (2009).
company will make sure that its products stand out from its

rivals in the industry, Danylchuk & MacIntosh (2009)
company will make sure that its products stand out from the rest
Distribution channel Distribution channel is very significant for
determining how our products reach its customers who are the
consumers of our brands.
Distribution channel Distribution channel is very significant
for determining how our products reach its customers who are
the consumers of our brands
The distribution channel A distribution channel is

necessary for determining how products reach consumers
The productâ€™s nature and the fact that it is a new entry into
the market makes it very necessary to make sure that the
approach that is being adopted is actually the one which that is
capable of making it reach the largest number of customers
within the shortest time possible.
The productâ€™s nature and the fact that it is a new entry
into the market makes it very necessary to make sure that the
approach that is being adopted is actually the one which that is
capable of making it reach the largest number of customers
within the shortest time possible
The nature of the product and the fact that it is new makes
it necessary to make sure that the approach, which is being
adopted, is one that is capable of making it reach the largest
number of consumers

Considering every fact, the Producer-Wholesaler-retailer
approach appears to be the most effective and the most suitable
one for the distribution of the products according to
Wheelwright (2010).
Considering every fact, the Producer-Wholesaler-retailer
approach appears to be the most effective and the most suitable
one for the distribution of the products according to
Wheelwright (2010)
In this regard, the Producer-Wholesaler-retailer approach
appears to be the most effective and the most suitable one for
the distribution of the products (Wheelwright, 2010)
The fundamental reason for this approach is that it uses an
already available distribution channels such as the wholesalers

which makes it cheap for the company to spend small amounts
of resources in the establishment of the distribution channel for
its products.
Potential risks the company may face Several potential risks do
exist that the business is facing and they may possibly affect the
market performance of our company.
1
The main risk our new company is well aware is that it may not
achieve the required market penetration and may even fail to
pick up.
The main risk our new company is well aware is that it may
not achieve the required market penetration and may even fail
to pick up
One of the risks that the new business is alive to is that it
may not achieve the required market penetration and may even
fail to pick up
In these situations, the business may accumulate so many losses

that it will eventually collapse.
In these situations, the business may accumulate so many
losses that it will eventually collapse
In these circumstances, the business may accumulate so
many losses that it will eventually collapse
To prevent the actualization of this problem, the business must
continually reinvent, do market research and make appropriate
changes before the business starts experiencing adverse effects
filing to penetrate the market and achieve its purpose.
To prevent the actualization of this problem, the business
must continually reinvent, do market research and make

appropriate changes before the business starts experiencing
adverse effects filing to penetrate the market and achieve its
purpose
To prevent the actualization of this problem, the business
must continually reinvent, do market research and make
appropriate changes before the business starts experiencing
adverse effects filing to penetrate the market
Another potential risk that the company may face is the failure
to achieve the legal standards of product quality and safety.
Another potential risk that the company may face is the
failure to achieve the legal standards of product quality and
safety

The second potential risk that the business faces is the
failure to achieve the legal standards of product quality and
safety
There exists stringent quality and safety standards that food
producing companies need to meet.
There exists stringent quality and safety standards that food
producing companies need to meet
In the United States, there are strict quality and safety
standards that food producing companies need to meet

In the event a business fails to meet these strict quality
standards, it is possible that a business may fail as highlighted
Barringer (2015).
standards, it is possible that a business may fail as highlighted
Barringer (2015)
standards, it is possible that a business will fail (Barringer,
2015)
Therefore, this makes it very necessary for our Sweet Blend
company to ensure that it does a research on the desired quality
standards as required and perform the most appropriate
adjustments according to the demand of the market.
1
The company is also facing the threat of high costs of
operations.

The company is also facing the threat of high costs of
operations
Finally, the Brillfruit Juice is facing the threat of high
costs of operations
A quick check at the costs of production shows an upward
increase which will affect the profitability of our company. It is
emerging that the costs of fruits and labor are skyrocketing at a
shocking pace, Goldburt (2011).
5
SWOT Analysis Strengths

Sweet Blend Company has accumulated sufficient resources to
invest in the production of the fresh fruit drink. The employees
will be given the opportunity of coming up with creative ways
of improving the companyâ€™s products and services in order
to obtain more and loyal customers. The companyâ€™s services
and products are always meant to attain customer satisfaction
for the company's success. There are also motivations that
encourage the staff members to do best at work.
Weaknesses
The company is limited to invest and focus on the products as
well as services that significantly attract clients and keeps them
to come back. The customers are very specific on the type and
quality services and products that they always crave for, and in
case of its absence, it would lead to the company losing a
significant number of loyal customers, Storey (2010).
Opportunities
The company is welcoming partnership requests from interested
investors who have seen the potential of the company that
reflects outstanding performance if it is financially stable and
the management comes up with a well-written marketing plan
that can be easily implemented and blends well with the
companyâ€™s goals and objectives. The companyâ€™s
products are unique, and the value will increase due to the

excellent branding to be implemented. A new market is also
greatly considered whereby the companyâ€™s products are yet
to be tested in a new environment by opening new stores to
obtain more clients and expand its market, Storey (2010).
Threats
The company will be faced with intense competition from other
companies that offer some of the same products. The numerous
successful marketing companies make it difficult for the
company to pursue a complete and successful marketing
strategy for the business, and also other companies in the
similar field may apply better and advanced marketing
strategies than that of the company to sell their products,
improve their services, and increase their client base.
References
Goldburt, T. (2011). U.S. Patent No. 7,954,970. Washington,
DC: U.S. Patent and Trademark Office.
Danylchuk, K. E., & MacIntosh, E. (2009). Food and non-
alcoholic beverage sponsorship of sporting
Ansoff, H.
1
I., Kipley, D., Lewis, A.
I., Kipley, D., Lewis, A
I., Kipley, D., Lewis, A

O., Helm-Stevens, R., & Ansoff, R.
O., Helm-Stevens, R., & Ansoff, R
O., Helm-Stevens, R., & Ansoff, R
(2019).
1
Implanting strategic management.

Implanting strategic management
Implanting strategic management
Springer.
Barringer, B. R. (2015). Entrepreneurship:
1
Successfully launching new ventures.
Successfully launching new ventures
Successfully launching new ventures

Pearson Education India.
Pearson Education India
Pearson Education India
Storey, M. (2010).
1
The shifting beverage landscape.
The shifting beverage landscape

The shifting beverage landscape
Physiology & behavior, 100(1), 10-14.
Physiology & behavior, 100(1), 10-14
Physiology & behavior, 100(1), 10-14
Wheelwright, S. C. (2010).

1
Managing new product and process development:
Managing new product and process development
Managing new product and process development
text cases.
1
Simon and Schuster.
Simon and Schuster

Simon and Schuster
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company
description and mission statement based on the feedback you
received in the Week 1 discussion. Then, you will conduct a
SWOT (strength, weakness, opportunity, and threat) analysis for
the type of beverage you have selected and for your company.
Here is the feedback from week 1 pertaining the mission
statement
Alita,
Thank you for your response. Cute company name! I agree it
gives a happy and nice vibe. What would be the flavors you will
offer?
Try to adjust the mission statement to include the components

of "who you are, what you do, and why you are in
business". See the example and review the video posted in the
discussion. Be sure to adjust for Assignment 1 and you can post
here for feedback.
Keep up the good work! Dr. B
(As you work on the assignment, consider why you have chosen
one type of non-alcoholic beverage over another and the reasons
for that choice. As you complete your SWOT analysis,(use
previouscreated SWOT from previous week) be sure to include
external factors such as industry/market trends and competition,
and internal factors such as your capabilities or abilities to
reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. (NAB) company name and explain the name’s significance to
you. Describe your NAB that you would produce and sell.
2. Develop your company’s mission statement and provide a
rationale for its components.
. Hints: Use the Statement of Mission template on pages 72–73
of the course textbook, Successful Business Plan, to aid your
development.
. Extract appropriate information from the NAB Company
Portfolio, where applicable. You should fill in other required
items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have
chosen.
. Hints: Research and outline beverage industry trends. Consider
the size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the course
text (p. 88 | Past and Future Growth of Your Industry) to help
you project the future growth rate. Consider the use of industry
associations and search engines to find reliable and recent data.
· Choose one strategic position from the course text (pp. 142–
143) that you believe is the best strategic position for your

company. Explain the approach you will use to implement this
strategic position in order to distinguish your beverage from
other non-alcoholic beverages.
· Provide an overview of your company’s distribution channels.
Explain the manner in which your product will reach end users.
Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types of
resellers and distributors who will sell to resellers and fulfill
their orders. If you are attempting to sell directly to consumers,
for example, online via a monthly subscription, how will you
manage warehousing/fulfillment/shipping?
· Outline at least three types of risks (including any regulatory
risks) that your business faces. Describe your company’s plan to
mitigate such risk.
. Hints: You may refer to the types of risk listed in the course
text (pp. 148–149) as well as any risks not listed in the text.
Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to
consider any regulatory risks your type of beverage faces. For
example, what kind of regulation and/or risks are you likely to
face if you make health claims about your beverage?
7.Develop a SWOT analysis for your NAB company using the
SWOT matrix worksheet in the course text (p. 153 | SWOT:
Strengths/Weaknesses/Opportunities/Threats). Use already
prepared SWOT from previous week just add the matrix
· Hints: What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team
members bring to your company? Do you or other team
members have previous experience in the food and beverage
industry?
· Hints: What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to

actually produce your product and maintain quality?
· Hints: What are your company’s opportunities? Does your
segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that you
could enter? Is a new market emerging because of
demographics, immigration, and changing tastes?
· Hints: What are your company’s threats? Is there a clear
market leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit
margins slim? Are there little or no barriers to entry for new
competitors? if you have a novel idea that succeeds, can the
competition easily enter your market? If you have a global
aspect to your company, do factors such as currency
fluctuations, political instability, offshoring, or outsourcing
pose threats?
· Cite the resources you have used to complete the
exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
· The paper must be typed, double-spaced, using Times New
Roman font (size 12), with 1-inch margins on all sides;
references must follow APA or school-specific format. Check
with your professor for any additional instructions.

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