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BUS 599 Assignment 1 Company Description and
SWOT
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Assignment 1: Company Description and SWOT Analysis about
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT (Strength, Weakness,
Opportunity, and Threat) analysis for the type of beverage you have
selected, and for your company overall. As you work on the assignment,
consider why you have chosen one type of non-alcoholic beverage over
another and the reasons for that choice. As you complete your SWOT
analysis, be sure to include external factors such as industry / market
trends and competition, and internal factors such as your capabilities or
abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
1. Create your revised NAB company name and explain its
significance.
2. Develop your revised company’s Mission Statement and provide a
rationale for its components.
 Hints:Use the Statement of Mission template on pp. 72-73 on the
course textbook: Successful Business Plan to aid your

development. Click here for help accessing a specific page number
in your eBook.
 Extracting appropriate information from the NAB company
portfolio, where applicable. You should fill in other required items
in the template using your personal preferences.
Describe the trends in the non-alcoholic beverage industry, especially
the specific type of beverage category you have chosen. Justify at least
three (3) reasons why you have chosen this type of non-alcoholic
beverage.
 Hints:Research and outline beverage industry trends. Consider the
size and growth rate of the industry overall and the specific
beverage type you have chosen. Use the worksheet in the course
text (p. 88 |Past and Future Growth of Your Industry) to help you
project the future growth rate. Consider the use of industry
associations and search engines to find reliable, recent data.
Choose one (1) strategic position from the course text (pp. 142–143) that
you believe is the best strategic position for your company. Explain the
approach you will use to implement this strategic position in order to
distinguish your beverage from other non-alcoholic beverages. Provide
an overview of your company’s distribution channels. Explain the
manner in which your product will reach end users. Provide a rationale
for your chosen method.
 Hints:For example, will you sell your beverage in grocery stores,
restaurants, or sports venues? If so, describe the types of resellers
and distributors who will sell to resellers and fulfill their orders. If
you are attempting to sell direct-to-consumers, such as online via a
monthly subscription, how will you manage warehousing /
fulfillment / shipping?

Outline at least three (3) types of risks (including any regulatory risks)
that your business faces. Describe your company’s plan to mitigate such
risk.
 Hints:You may refer to the types of risk listed in the course text
(pp. 148–149) as well as any risks not listed in the text. Regulation
weighs more heavily on beverage and food businesses than many
other types of companies, so be certain to consider any regulatory
risks your type of beverage faces. For example, what kind of
regulation and / or risks are you likely to face if you make health
claims about your beverage?
Develop a SWOT analysis for your NAB company using the SWOT
matrix worksheet in the course text (p. 153 |SWOT: Strengths /
Weaknesses / Opportunities / Threats)
 Hints:What are your company’s likely strengths? Have you chosen
a beverage segment that is growing and lacks an entrenched
competitor? Are you in a niche market that has great potential?
What are the strengths that you and other team members bring to
your company? Do you or other team members have previous
experience in the food and beverage industry?
 Hints:What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to actually
produce your product and maintain quality?
 Hints:What are your company’s opportunities? Does your segment
have more demand than supply? Have larger corporations stopped
serving smaller or niche markets that you could enter? Is a new
market emerging because of demographics, immigration, changing
tastes?

 Hints:What are your company’s threats? Is there a clear market
leader that will be hard and expensive to displace? Are downward-
pricing pressures in the segment making profit margins slim? Are
there little or no barriers-to-entry for new competitors; if you have
a novel idea that succeeds, can the competition easily enter your
market? If you have a global aspect to your company, do factors
such as currency fluctuations, political instability, offshoring or
outsourcing pose threats?
Format your assignment according to these formatting requirements:
1. Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any
additional instructions.
2. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the
required page length.
3. Cite the resources you have used to complete the
exercise.Note:There is no minimum requirement for the number of
resources used in the exercise.
The specific course learning outcomes associated with this assignment
are:
 Analyze the role of a company mission, vision, and objectives and
the impact to business strategy.
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.

 Analyze the external and internal environment for opportunities,
 *****************************************************

BUS 599 Assignment 2 Marketing Plan
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Assignment 2: Marketing Plan
This assignment consists of two (2) sections: a
marketing plan and sales strategy, and a marketing
budget. Note: You must submit both sections as
separate files for the completion of this assignment.
For the first six (6) months your company is in
business—to give you time to perfect your product
and to learn from actual customers—you will start
marketing and selling in your own community, a
radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as
opposed to the actual product itself) is key to success.
Cola drinks, for example, are fairly undifferentiated,
as are many energy drinks, juices, bottled water, and
the like. Companies producing these types of
beverages differentiate themselves and attract
market share through marketing and brand
awareness—both of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS
Word or equivalent)
Write the three to five (3-5) page Marketing Plan &
Sales Strategy section of your business plan, in
which you:
1. Define your company’s target market.
a. Analyze the types of consumers who will be
drinking your beverage in demographic terms (i.e.,
age, education level, income, gender, ethnic group,
etc.). Support your analysis with actual data on the
size of the demographic groups in your local
community (nearby zip codes).
b. Outline the demographic information for your
company specified on the worksheet in the course

text (p. 107 | Demographic Description).
§ Hints: At American FactFinder (http://census.gov),
you will find demographic information on potential
consumers in your area. If you are selling through
other businesses (such as grocery stores), indicate
the number of those businesses in your local area.
You will find information about such businesses in
your local area at County Business Patterns
(http://www.census.gov/econ/cbp/). Check Chapter
2 of Successful Business Plan for more research
sources.
2. Assess your company’s market competition.
a. Use the factors listed in the course text graphic (p.
123 | Assess the Competition) to assess your
company’s market competition.
b. Defend your strategy to successfully compete
against market leaders in your segment.
§ Hints: For example, in the soft drink market, it is
intimidating to try to compete against Coke and
Pepsi. Newcomers in mature markets typically must
pursue niche markets or even create new market
categories, as Red Bull did with energy drinks.

c. Defend your plan to differentiate yourself from
the competition using the information detailed on the
worksheet in the text (p. 131 | Market Share
Distribution).
§ Hints: Every business faces competition and the
non-alcoholic beverage market is an especially
crowded market.
3. Clarify your company’s message using the
information provided on the worksheet in the text (p.
160 | The Five F’s).
o
§ Hints: Before you choose your marketing vehicles,
you must determine the message you want to convey
through those vehicles.
4. Identify the marketing vehicles you plan to use to
build your company’s brand. Justify the key reasons
why they will be effective. Provide examples of
other non-alcoholic beverage companies that use
these tactics effectively.
o
§ Hints: If you plan to use online marketing tactics,
refer to the worksheet in the text (p.171 | Online

Marketing Tactics) to aid your response. Remember
that even if you’re selling through grocery stores you
need to build your brand and social media is a major
part of that in regard to beverages. Some of the
marketing tactics that beverage companies use
include: sampling in grocery stores, building a
following on social media, sponsoring events,
exhibiting at trade shows attended by retailers, and
so on. You will use a combination of these tactics.
For example, if you decide to give out samples in
grocery stores, promote your sampling on your
social media networks and those of the grocery store.
o
§ Hints: If you are planning to distribute through
resellers, describe how you plan to reach them, for
example, through industry trade shows or by
establishing your own sales force. For information
on trade shows, visit the Trade Show News Network
(http://www.tsnn.com). You can exhibit or network
at these shows.
5. Format your assignment according to these
formatting requirements:

a. Cite the resources you have used to complete the
exercise. Note: There is no minimum requirement
for the number of resources used in the exercise.
b. Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-
specific format. Check with your professor for any
additional instructions.
c. Include a cover page containing the title of the
assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page
and the reference page are not included in the
required page length.
Section 2: Marketing Budget (MS Excel worksheets
template)
Section 2 uses the “Business Plan Financials” MS
Excel template (see: Course Required Files in Week
1). Use the “Business Plan Financials Guide” (see:
Course Required Files in Week 1) to support your
development of the Marketing Budget.
6. Complete the Marketing Budget worksheet for
your company.

o
§ Hints: The goal of the marketing budget is to help
you determine how much it will cost you to reach
your market and achieve your sales goals.
§ Hints: When filling out the “Marketing Budget”
worksheet in the Excel spreadsheet:
o Begin in the current year and complete a
marketing budget for the first year of your business.
The information you enter in the marketing budget
spreadsheet will flow through to your “Income
Statement” in the Business Plan Financials.
o Leave the number at zero (0) for any marketing
vehicles you do not intend to use.
o Remember that all marketing activities involve
costs. If social media represents a significant portion
of your marketing, assume you will have cost of
advertising and that should be reflected on your
budget. Even if a social media site charges nothing
to use it, you will need to use company resources to
manage the site, pay someone to execute your social
media marketing campaigns, and will most likely
pay for ads on that site.

o Do NOT leave the “Marketing Budget” blank,
assuming you will not have any marketing costs.
*****************************************************
BUS 599 Assignment 3 Part 1 Operation, Technology,
and Management Plan
Assignment 3 Part 1: Operation, Technology, and Management Plan
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the following
information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational cost you
find, as you will need these figures for your income statement and cash
flow in Week 8.

1. Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required items
in the template should be filled in using your personal preferences.
2. Provide a rationale for the competitive advantages section using
appropriate functional-level and business-level strategies to explain
the competitive advantages.
o Note: Much of the research pertaining to the hints provided
here can be found in the NAB company portfolio.
o Hints: Consider whether you will rent or buy your facilities
or outsource production to an existing company.
o Hints: One of your biggest expenses as a startup non-
alcoholic beverage company will be transitioning from a
small batch prototype of your beverage to production on a
large scale. Research the equipment you will need (vats,
refrigerators, burners, ovens, bottling equipment, and so on),
whether you will rent or buy, how you will maintain and
clean it, and so forth. Consider how you will ensure quality
control. What capacity do you intend to reach?
o Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to
produce your beverage once you have received an order?
o Hints: Consider your distribution method. Refer back to your
notes for the SWOT analysis assignment in Week 2 of class.

o Hints: How will you stay abreast of new developments in
your industry? What new products do you have in
development now, in addition to your flagship product?
3. Describe your research and development activities and explain
how they will contribute to the company.
Technology Plan (1 – 2 pages)
1. Create a technology plan for your NAB company using the
template in the text as a guide (p. 227 | Technology Plan
2. Provide a rationale for the personnel needs section by
incorporating appropriate functional-level strategies.
o Hints: Consider the type of technology your company will
use to conduct the following activities: manage personnel;
take, fulfill, and track orders; manage inventory;
communicate with customers and provide customer service;
and produce your beverage.
Management & Organization (1 – 2 pages)
1. Create a management plan for your NAB company using the
template in the text as a guide (p. 248 | Management Plan

2. Using the flow charts on p. 242 as a guide, outline your company’s
management hierarchy. Note: Charts or diagrams must be imported
/ included in the MS Word document.
3. Provide a rationale for the management structure and style section
by incorporating appropriate functional-level strategies.
4. Format your assignment according to these formatting
requirements:
1. Cite the resources you have used to complete this
exercise. Note: There is no minimum requirement for the
number of resources used in the exercise.
2. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your
professor for any additional instructions.
3. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not
included in the required page length.
The specific course learning outcomes associated with this assignment
are:
 Create a plan to implement a firm’s strategy and manage the
change from current operations.
 Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
 Use technology and information resources to research issues in
strategic management.

 Write clearly and concisely about strategic management using prop
er writing mechanics.
keting costs.
*****************************************************
BUS 599 Assignment 3 Part 2 Business Plan Financials
only
ection 2: Business Plan Financials (MS Excel worksheets template)
1. For year one, revise and submit the Income Statement, Cash Flow
Projections, and Balance Sheet sections from the “Business Plan Financials”
MS Excel template (see: Course Required Files in Week 1).
The specific course learning outcomes associated with this assignment are:
 Describe strategic planning techniques used to formulate alternative
strategies designed to achieve stated business goals.
 Create a plan to implement a firm’s strategy and manage the change from
current operations.
 Analyze strategies for exerting the internal leadership needed to drive the
implementation of strategic initiatives and improve operating excellence.

 Use technology and information resources to research issues in strategic
management.
 Write clearly and concisely about strategic management using proper writing
mechanics
 *****************************************************
BUS 599 Assignment 4 Presentation
Assignment 4: Presentation
After you have fleshed out your business plan you will have the information you
will need for a slide presentation (e.g., PowerPoint). This 12-slide presentation
conveys the most important aspects of your business in a short time. More
sophisticated investors, such as angel investors and venture capitalists, will
typically not look at your written business plan until they have seen your slide
presentation.
Presentation (MS PowerPoint or equivalent)
1. Create a 12-slide presentation. Follow the outline on pp. 343–346 for the
critical slides of your presentation and their placement.
o Hints: Include the highlights of your elevator pitch, which shows that
you understand your business. The elevator pitch is a concise

description of your company—its product, market, competitive
advantages, and so on. Whether pitching your business to an investor
or describing it to a potential connection at a networking event, you
need to be able explain your business succinctly to someone in the
amount of time it would take to ride up a few floors in an elevator.
Use the worksheet in the text (p. 362 | Your “Elevator Pitch”) to
develop your elevator pitch.
o Hints: You must limit your presentation to twelve (12) slides. You do
not want to overwhelm your audience with too many slides or bore
them with information they already know.
2. Cite three (3) resources you have used to complete the exercise.
o Citations and references must follow APA format. The reference page
is not included in the required page length
current operations.
management.
mechanics.
 *****************************************************
BUS 599 Assignment 5 Business Plan Final

Assignment 5: Business Plan – Final
This assignment consists of two (2) sections: your final business plan and your
business plan financials. Note: You must submit both sections as separate files for
the completion of this assignment.
You have completed all of the necessary sections of your business plan and will
now create a final draft. Use any / all feedback you have received to polish your
plan to the point that you could confidently show it to investors and potential
partners or customers.
Refer to the Outline of a Business Plan, beginning on p. 399 of the course text. Not
all businesses will include all of these components in this order, but use the outline
as a guide. Specifically your plan will not require the Development, Milestones,
and Exit Plan section of the business plan.
Section 1: Business Plan (MS Word or equivalent)
Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are
sufficient for most businesses.
1. Write a one to three (1–3) page executive summary for your business plan,
in which you justify:
1. A clear and concise business concept.
2. A thoroughly planned business concept.
3. A capable management structure.

4. A clear-cut market need.
5. Significant competitive advantages for your business.
6. Realistic financial projections.
7. That investors have an excellent chance to make money.
8. A realistic and developed exit plan.
Note: Read Chapters 4 and 18 of the course text: Successful Business Plan . Use
the plan preparation worksheets on pp. 58–61 and the sample executive summaries
on pp. 62–66 to help guide you, choose to write either a synopsis summary or a
narrative summary, and include highlights from the each section of your business
plan.
1. Combine all of the sections stated below and revise your initial business plan
draft, which you submitted in Week 8, based on feedback you have received.
 Executive Summary
 Company Description (Assignment 1)
 Industry Analysis and Trends ( Assignment 1 )
 Target Market ( Assignment 2 )
 Competition ( Assignment 2 )
 Strategic Position & Risk Assessment ( Assignment 1 )
 Marketing Plan & Sales Strategy ( Assignment 2 )
 Operations Plan ( Assignment 3 Part 1 )
 Technology Plan ( Assignment 3 Part 1 )
 Management & Organization ( Assignment 3 Part 1 )
 Ethics & Social Responsibility ( Assignment 3 Part 2)
 The Financials ( Week 7 Discussion )

The Financials and the Management description—must spark enough interest to
convince a reader to continue. Enhance the two (2) mentioned sections to
appropriately engage the reader.
 Hints: The financial section of your business plan will be derived from the
previously completed financial worksheets.
Format your assignment according to these formatting requirements:
 Cite the resources you have used to complete the exercise. Note: There is no
minimum requirement for the number of resources used in the exercise.
 Be typed, double spaced, using Times New Roman font (size 12), with one-
inch margins on all sides; references must follow APA or school-specific
format. Check with your professor for any additional instructions.
 Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page
and the reference page are not included in the required page length.
Section 2: Business Plan Financials (MS Excel worksheets bundled with course
textbook)
1. For year one, submit a revised Income Statement, Cash Flow Projection, and
Balance Sheet from the “Business Plan Financials” Excel template based on
your feedback from Project Deliverable 4: Business Plan – Draft .
current operations.
management.

mechanic
 *****************************************************
BUS 599 Week 1 Discussion
Create your NAB company name and explain its significance.
• Develop your company’s Mission Statement and provide a rationale for its
components.
*****************************************************
BUS 599 Week 1to11 All Discussion Questions
Create your NAB company name and explain its significance.

• Develop your company’s Mission Statement and provide a rationale for its
components.
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of
their strategy for future growth. Base your evaluation on the provided SWOT
analysis.
Week 3:
There are two (2) very different target markets and sales forces discussed in the
videos. Identify some of the key differences between the organizations’ sales
forces and target markets.
Explain the value of developing a sales force based on the target market. Use
examples from each video to support your response.
A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloomberg’s video: https://youtu.be/glnTz5HD05U
Based on the video, fast forward to current day and give your opinion on whether
or not Apple’s product strategy should change given its current rate of success and
potential competing companies (i.e. Samsung, etc.) operating within their market.
Provide a rationale for your response.
For reference, review the supplemental article titled, "Competitve Strategy", which
discusses Michael Porter’s Five Forces.
Week 5:
"Smooth Operator"
Elaborate your own definition of production operations management, including
manufacturing and service operations. Then, assess the implication of technology

in your definition. Lastly, appraise the impact of your previous responses to your
Operations, Technology, and Management Plan development.
Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the concept of the “Triple
Bottom Line” using at least two (2) examples from both resources (at least four [4]
total examples) to support your evaluation.
Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in Week 1) for
reference. Provide the following information below.
1. For year one of your NAB company’s Business Plan, complete the Income
Statement, Cash Flow Projections, and Balance Sheet sections from the “Business
Plan Financials” MS Excel template (see: Course Required Files in Week 1). Note:
Attach the MS Excel worksheet to the discussion thread.
o Hints: Your marketing costs should already be included as you created your
Marketing Budget in Week 4 and those will be filled in automatically.
o Hints: Use the figures you arrived at in the operations and technology
sections of your plan to help fill out your financial forms.
o Hints: Work through the worksheets in order. The excel worksheets will
automatically enter the numbers into your Income Statement.
**See Attachment
1. Develop the following financial sections of your NAB Company’s Business
Plan. Note: Attach the MS Word document to the discussion thread.
"Mission Possible"

• Describe how an organization’s mission statement and values are supported
by specific aspects in the marketing, operations, technology, management, and
social responsibility sections of a business plan.
• In a real life situation, feedback from your business plan development team
can be extremely valuable. Explain the value of receiving feedback from your
‘team’ (your instructor and fellow students) on the various sections of your non-
alcoholic beverage (NAB) business plan while you work towards making
necessary revisions.
Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing an elevator speech,
and provide a rationale for your response.
Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business; it’s what you have
to do to stay in business. Speculate on the planning mechanism(s) that you believe
would work well for your NAB business if implemented properly. Provide a
rationale for your response.
Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing an organization’s
Business Plan. Explain the strengths that you personally would bring to the team.
*****************************************************

BUS 599 Week 2 Discussion Growing Honest Tea
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of
their strategy for future growth. Base your evaluation on the provided SWOT
analysis.
*****************************************************
BUS 599 Week 3DiscussionOverall Rating
Week 3:
There are two (2) very different target markets and sales forces discussed in the
videos. Identify some of the key differences between the organizations’ sales
forces and target markets.

Explain the value of developing a sales force based on the target market. Use
examples from each video to support your response.
*****************************************************
BUS 599 Week 4 Discussion A Rotten Apple
A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloomberg’s video: https://youtu.be/glnTz5HD05U
Based on the video, fast forward to current day and give your opinion on whether
or not Apple’s product strategy should change given its current rate of success and
potential competing companies (i.e. Samsung, etc.) operating within their market.
For reference, review the supplemental article titled, "Competitve Strategy", which
discusses Michael Porter’s Five Forces.
*****************************************************
BUS 599 Week 5 DiscussionSmooth Operator

Week 5:
"Smooth Operator"
Elaborate your own definition of production operations management, including
manufacturing and service operations. Then, assess the implication of technology
in your definition. Lastly, appraise the impact of your previous responses to your
Operations, Technology, and Management Plan development.
*****************************************************
BUS 599 Week 6 DiscussionThirsty for the Triple
Bottom Line

Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldman’s leadership performance on the concept of the “Triple
Bottom Line” using at least two (2) examples from both resources (at least four [4]
total examples) to support your evaluation.
*****************************************************
BUS 599 Week 7 DiscussionNAB Company Portfolio
Week 7:
Use the “NAB Company Portfolio” (see: Course Required Files in Week 1) for
reference. Provide the following information below.
1. For year one of your NAB company’s Business Plan, complete the Income
Statement, Cash Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course Required Files
in Week 1). Note: Attach the MS Excel worksheet to the discussion thread.
o Hints: Your marketing costs should already be included as you
created your Marketing Budget in Week 4 and those will be filled in
automatically.

o Hints: Use the figures you arrived at in the operations and technology
sections of your plan to help fill out your financial forms.
o Hints: Work through the worksheets in order. The excel worksheets
will automatically enter the numbers into your Income Statement.
**See Attachment
1. Develop the following financial sections of your NAB Company’s Business
Plan. Note: Attach the MS Word document to the discussion thread.
2. *****************************************************
3.
BUS 599 Week 8 DiscussionMission Possible
"Mission Possible"
 Describe how an organization’s mission statement and values are supported
by specific aspects in the marketing, operations, technology, management,
and social responsibility sections of a business plan.
 In a real life situation, feedback from your business plan development team
can be extremely valuable. Explain the value of receiving feedback from
your ‘team’ (your instructor and fellow students) on the various sections of
your non-alcoholic beverage (NAB) business plan while you work towards
making necessary revisions.
 *****************************************************


BUS 599 Week 9 DiscussionPitch Perfect
Week 9: “Pitch Perfect”
Rank the given factors in order of importance when developing an
elevator speech, and provide a rationale for your response.
*****************************************************
BUS 599 Week 10 DiscussionI Have a Plan

Week 10
"I Have a Plan"
Per the text, planning isn’t just what you do to go into business; it’s what you have
to do to stay in business. Speculate on the planning mechanism(s) that you believe
would work well for your NAB business if implemented properly. Provide a
rationale for your response.
*****************************************************
BUS 599 Week 11 DiscussionStronger Than Yesterday
Week 11:
"Stronger Than Yesterday"
Suppose you were invited to join a team in charge of developing an organization’s
Business Plan. Explain the strengths that you personally would bring to the team.
*****************************************************

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