Assignment 1 Feedback belowBUS599-A1-11. Create your revised N.docx
- 1. Assignment 1 Feedback below BUS599-A1-1 1. Create your revised NAB company name and explain its significance. Weight: 5%4.75 (4.75%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially created your revised NAB company name and partially explained its significance. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily created your revised NAB company name and satisfactorily explained its significance. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly created your revised NAB company name and thoroughly explained its significance. Feedback: You created your revised NAB company name and satisfactorily explained its significance. BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5%4.75 (4.75%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily developed your company’s revised Mission
- 2. Statement and thoroughly provided a rationale for its components. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components. Feedback: In this assignment I did identify that you developed your company¿s revised Mission Statement and provided a rationale for its components. BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.8.5 (8.5%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely described the trends in the non- alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why
- 3. you have chosen this type of non-alcoholic beverage. Feedback: You provided a general description of the trends in the non- alcoholic beverage industry. More direction relationship of the specific type of beverage category of your project could have been examined. You briefly noted, rather than justified the reasons why you have chosen this type of non-alcoholic beverage. BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.9.5 (9.5%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly chose one (1) strategic position from the course text
- 4. (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Feedback: You did provide a discussion on the company¿s strategic position. BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.9.5 (9.5%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method. Feedback: The overview of your company¿s distribution channels was
- 5. noted BUS599-A1-6 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.8.1 (8.1%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%) Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk. Fair 70 - 79% C 7 (7%) - 7.9 (7.9%) Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk. Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%) Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk. Exemplary 90 - 100% A 9 (9%) - 10 (10%) Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk. Feedback: While you did provide an outline of risks you needed to support the details of these risks. Also, there needed to be further specifics / details of the company¿s plan to mitigate the risks. BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)28.7 (28.7%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 24.15 (24.15%) Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses /
- 6. Opportunities / Threats) Fair 70 - 79% C 24.5 (24.5%) - 27.65 (27.65%) Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Proficient 80 - 89% B 28 (28%) - 31.15 (31.15%) Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Exemplary 90 - 100% A 31.5 (31.5%) - 35 (35%) Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Feedback: You did provide a SWOT but did not support the details for an analysis for the company. The matrix, other than noting the SWOT, needed to be examined further. BUS599-A1-8 8. Clarity, writing mechanics, and formatting requirements14.25 (14.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%) More than 6 errors present Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%) 5-6 errors present Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%) 3-4 errors present Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%) 0-2 errors present Feedback: Minimal errors were noted. Raw Total: 88.05 (of 100.0) Feedback to Learner Name:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis
- 7. Description:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis Assignment 2 Feedback below 1a. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).4.25 (4.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Did not submit or incompletely supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Partially supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Satisfactorily supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly analyzed the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Thoroughly supported your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
- 8. Feedback: Satisfactorily developed an analysis of the types of consumers in demographic terms. Needed further explanation and depth in your breakdown of demographic groups BUS599-A2-2 1b. Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).4.25 (4.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly outlined the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Feedback: Partially outlined the demographic information for the company, with specific criteria identified on the worksheet. BUS599-A2-3 2a. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.4.25 (4.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess
- 9. your company’s market competition. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly used the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition. Feedback: Partially developed detail on the factors ¿ assessment of the competition. Further examination of the company¿s market competition could have been directly link to the factors. BUS599-A2-4 2b. Defend your strategy to successfully compete against market leaders in your segment.4.25 (4.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely defended your strategy to successfully compete against market leaders in your segment. Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially defended your strategy to successfully compete against market leaders in your segment. Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily defended your strategy to successfully compete against market leaders in your segment. Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly defended your strategy to successfully compete against market leaders in your segment. Feedback: I did see the points you had noted to consider the strategy. The recommendation would have been to develop your explanation
- 10. further for the market leaders and the relationship to the strategy. BUS599-A2-5 2c. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).4.25 (4.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 3.45 (3.45%) Did not submit or incompletely defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Fair 70 - 79% C 3.5 (3.5%) - 3.95 (3.95%) Partially defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Proficient 80 - 89% B 4 (4%) - 4.45 (4.45%) Satisfactorily defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Exemplary 90 - 100% A 4.5 (4.5%) - 5 (5%) Thoroughly defended your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution). Feedback: While you did discuss the plan the logic to differentiate it from the competition was limited in specifics. The need for the breakdown on the worksheet would have been an area to focus on. BUS599-A2-6 3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).17 (17%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%) Did not submit or incompletely clarified your company’s
- 11. message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Fair 70 - 79% C 14 (14%) - 15.8 (15.8%) Partially clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%) Satisfactorily clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Exemplary 90 - 100% A 18 (18%) - 20 (20%) Thoroughly clarified your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Feedback: You provided the company¿s points, again further need was to have the breakdown / logic of directed correlation noted. BUS599-A2-7 4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.17 (17%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%) Did not submit or incompletely identified the marketing vehicles you plan to use to build your company’s brand. Did not submit or incompletely justified the key reasons why they will be effective. Did not submit or incompletely provided examples of other non-alcoholic beverage companies that use these tactics effectively. Fair 70 - 79% C 14 (14%) - 15.8 (15.8%) Partially identified the marketing vehicles you plan to use to build your company’s brand. Partially justified the key reasons why they will be effective. Partially provided examples of other non-alcoholic beverage companies that use these tactics effectively.
- 12. Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%) Satisfactorily identified the marketing vehicles you plan to use to build your company’s brand. Satisfactorily justified the key reasons why they will be effective. Satisfactorily provided examples of other non-alcoholic beverage companies that use these tactics effectively. Exemplary 90 - 100% A 18 (18%) - 20 (20%) Thoroughly identified the marketing vehicles you plan to use to build your company’s brand. Thoroughly justified the key reasons why they will be effective. Thoroughly provided examples of other non-alcoholic beverage companies that use these tactics effectively. Feedback: The points you made on the marketing sector was discussed. Key reasons were not developed ¿ but general reasons were noted. The direct link for building the brand was needed to support the reasons. BUS599-A2-8 5. Clarity, writing mechanics, and formatting requirements14.25 (14.25%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%) More than 6 errors present Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%) 5-6 errors present Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%) 3-4 errors present Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%) 0-2 errors present Feedback: You did develop your paper clearly with the needed format BUS599-A2-9 6. Complete the Marketing Budget worksheet for your company.0 (0%) Levels of Achievement: Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)
- 13. Did not submit or incompletely completed the Marketing Budget worksheet for your company. Fair 70 - 79% C 14 (14%) - 15.8 (15.8%) Partially completed the Marketing Budget worksheet for your company. Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%) Satisfactorily completed the Marketing Budget worksheet for your company. Exemplary 90 - 100% A 18 (18%) - 20 (20%) Thoroughly completed the Marketing Budget worksheet for your company. Feedback: Not provided Raw Total: 69.50 (of 100.0) %7B%220.080000 0.0810000 %7B%220.090000 %7B%220.000000 %7B%220.035000 %7B%220.245000 %7B%220.280000 0.2870000
- 18. %7B%220.080000 %7B%220.090000 0.0950000 %7B%220.000000 %7B%220.070000 · This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials (i.e. Week 7 Discussion "The Financials"). Note: You must submit both sections as separate files for the completion of this assignment. You must intend to raise money for your startup company. You can start with money from friends and family but at some point you will need funds from outside investors, either angels or venture capitalists, depending on how much money you project you will need to raise. Another possible angle is to develop money through crowdfunding, assuming your product meets the demand of such audiences. Before you can raise money, you must develop a business plan that convinces an investor that your company will succeed. Section 1: Business Plan (MS Word or equivalent) Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter of Successful Business Plan as a rough guide. Write an approximately fifteen to twenty (15-20) page draft of your business plan in which you: 1. Revise the components of the following previously submitted sections based on the feedback you have received. 1. a. Company Description (Assignment 1) b. Industry Analysis and Trends (Assignment 1)
- 19. c. Strategic Position & Risk Assessment (Assignment 1) d. Target Market (Assignment 2) e. Competition (Assignment 2) f. Marketing Plan & Sales Strategy (Assignment 2) 1. Create an Ethics & Social Responsibility Plan. Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business Plan Draft. 1. c. Describe the ways in which your company is committed to being a good corporate citizen. . . Hints: Consider the following areas: 1. Creating jobs 1. Following the laws of every jurisdiction in which your company operates 1. Fair and honest treatment of employees 1. Non-discrimination of employees and increasing diversity of your work force . Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture. · b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts. · 2. Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce. · c. Determine any health issues / claims related to the product
- 20. you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. 1. 2. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. 1. Format your assignment according to these formatting requirements: c. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise. c. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. c. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. Section 2: Business Plan Financials (MS Excel worksheets template) 1. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). The specific course learning outcomes associated with this assignment are: · Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals. · Create a plan to implement a firm’s strategy and manage the change from current operations. · Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve
- 21. operating excellence. · Use technology and information resources to research issues in strategic management. · Write clearly and concisely about strategic management using proper writing mechanics. riteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1a. Revise the Company Description section based on the feedback you have received. Weight: 7% Did not submit or incompletely revised the Company Description section based on the feedback you have received. Partially revised the Company Description section based on the feedback you have received. Satisfactorily revised the Company Description section based on the feedback you have received. Thoroughly revised the Company Description section based on the feedback you have received.. 1b. Revise the Industry Analysis and Trends section based on the feedback you have received. Weight: 7% Did not submit or incompletely revised the Industry Analysis and Trends section based on the feedback you have received. Partially revised the Industry Analysis and Trends section based on the feedback you have received. Satisfactorily revised the Industry Analysis and Trends section based on the feedback you have received. Thoroughly revised the Industry Analysis and Trends section
- 22. based on the feedback you have received. 1c. Revise the Strategic Position & Risk Assessment section based on the feedback you have received. Weight: 7% Did not submit or incompletely revised the Strategic Position & Risk Assessment section based on the feedback you have received. Partially revised the Strategic Position & Risk Assessment section based on the feedback you have received. Satisfactorily revised the Strategic Position & Risk Assessment section based on the feedback you have received. Thoroughly revised the Strategic Position & Risk Assessment section based on the feedback you have received. 1d. Revise the Target Market section based on the feedback you have received. Weight: 7% Did not submit or incompletely revised the Target Market section based on the feedback you have received. Partially revised the Target Market section based on the feedback you have received. Satisfactorily revised the Target Market section based on the feedback you have received. Thoroughly revised the Target Market section based on the feedback you have received. 1e. Revise the Competition section based on the feedback you have received. Weight: 7% Did not submit or incompletely revised the Competition section based on the feedback you have received. Partially revised the Competition section based on the feedback you have received. Satisfactorily revised the Competition section based on the feedback you have received. Thoroughly revised the Competition section based on the feedback you have received. 1f. Revise the Marketing Plan & Sales Strategy section based on
- 23. the feedback you have received. Weight: 7% Did not submit or incompletely revised the Marketing Plan & Sales Strategy section based on the feedback you have received. Partially revised the Marketing Plan & Sales Strategy section based on the feedback you have received. Satisfactorily revised the Marketing Plan & Sales Strategy section based on the feedback you have received. Thoroughly revised the Marketing Plan & Sales Strategy section based on the feedback you have received. 2a. Describe the ways in which your company is committed to being a good corporate citizen. Weight: 7% Did not submit or incompletely described the ways in which your company is committed to being a good corporate citizen. Partially described the ways in which your company is committed to being a good corporate citizen. Satisfactorily described the ways in which your company is committed to being a good corporate citizen. Thoroughly described the ways in which your company is committed to being a good corporate citizen. 2b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts. Weight: 7% Did not submit or incompletely discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. Partially discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. Satisfactorily discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts.
- 24. Thoroughly discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. 2c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. Weight: 7% Did not submit or incompletely determined any health issues / claims related to the product you are making, whether negative or positive. Did not submit or incompletely suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. Partially determined any health issues / claims related to the product you are making, whether negative or positive. Partially suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. Satisfactorily determined any health issues / claims related to the product you are making, whether negative or positive. Satisfactorily suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. Thoroughly determined any health issues / claims related to the product you are making, whether negative or positive. Thoroughly suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. 2d. Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. Weight: 7% Did not submit or incompletely suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. Partially suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only
- 25. appropriate market segments.. Satisfactorily suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. Thoroughly suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. 3. Clarity, writing mechanics, and formatting requirements Weight: 15% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present 4. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Weight: 15% Did not submit or incompletely, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Partially, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Satisfactorily, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Thoroughly, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1).