Assignment 12
- 1. Assignment 12 USP of artist
- 3. Wiz Khalifa He is an American rapper In the majority of his songs he raps about violence and gangs One of his USP is his tattoos. His whole body is covered in tattoos and everyone recognises him for it Another USP is his jewellery ‘bling’, he is always wearing an expensive watches, chains and rings His USP has not changed over the years of him being an artist. This could be down to the fact firstly he can’t change his tattoos and the reason for this is it has made him who he is and his target audience expect this from him as he has said that he wouldn’t change, this emphasis the way he is portrayed in the media as he portrayed to be very loyal and strong wild
- 5. Justin Bieber He is an Canadian pop artist His USP has changed significantly from where he was when he started to get famous to where he is now Back in 2010 one of his most significant USP’s was his hair. Everyone would recognise the swept to the side hair and it became a trend as young boys would get the ‘Bieber’ haircut. He was seen to be very cute and he dressed very much like an innocent good looking boy and his target audience of young girls recognised him for that Whereas more recently his main USP’s has become his tattoos and his style of clothing. This is because through the media he began to get a lot of bad publicity. He’s been associated as a ‘bad boy’ which the tattoos and the longline t- shirts highlight
- 6. Comparison As Justin Bieber got older he naturally evolved so therefore his UPS’s grew up with him as well as his main target audience Whereas with Wiz Khalifa he was already grown up when he started to blow up he had already found himself. Also a massive selling point for Wiz is that he is portrayed as a weed smoking no nonsense guy and his tattoos emphasises this so if he was to change his looks and not wear all his jewellery, firstly, arguably, he would not have blown up as much and also would potentially lose a large percentage of his fan base Justin Bieber arguably needed to change his USP’s to stick with the time and fashion whereas Wiz didnt need to change to sell albums