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Hidden Opportunities
    @Barcelona
Crash Course on Creativity
      October 2012
Insight                                           Opportunity

               SUPERSTAR WALK-IN




   It feels great when they    Create a Hollywood-style
   greet you at the entrance   reception by using red
   of a store with a simple    carpet, glitter lighting, wide
   smile and good              screen projecting your
   morning/afternoon           entrance and having all
                               staff smiling and greeting
                               you when you walk in
Insight                                    Opportunity

                OPPORTUNITY LINE




   Sometimes are too       The store gives you a
   long and you get        bracelet that vibrates
   bored or decide to      when it is your turn to
   leave without buying    pay at the cashier so
   something you chose     you can browse
                           products instead of
                           waiting in line
Insight                                          Opportunity

                        LIGHTS’R’US




                                Set up a website with
     Each store needs a
                                customized lighting
     very specific lighting
                                kits that store owners
     based on what
                                can purchase and
     environment they
                                easily install
     want to create
Insight                                         Opportunity

                 RIDE-IN-SHOPPING




  It’s often a challenge to   Designing stores with
  park your bike              bike parking slots inside
  downtown, so you            or with ride-in path so
  often don’t go into a       you can shop without
  store for lack of safe      getting off your bike
  nearby bike parking.        (similar to drive thrus)

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Assignment 2

  • 1. Hidden Opportunities @Barcelona Crash Course on Creativity October 2012
  • 2. Insight Opportunity SUPERSTAR WALK-IN It feels great when they Create a Hollywood-style greet you at the entrance reception by using red of a store with a simple carpet, glitter lighting, wide smile and good screen projecting your morning/afternoon entrance and having all staff smiling and greeting you when you walk in
  • 3. Insight Opportunity OPPORTUNITY LINE Sometimes are too The store gives you a long and you get bracelet that vibrates bored or decide to when it is your turn to leave without buying pay at the cashier so something you chose you can browse products instead of waiting in line
  • 4. Insight Opportunity LIGHTS’R’US Set up a website with Each store needs a customized lighting very specific lighting kits that store owners based on what can purchase and environment they easily install want to create
  • 5. Insight Opportunity RIDE-IN-SHOPPING It’s often a challenge to Designing stores with park your bike bike parking slots inside downtown, so you or with ride-in path so often don’t go into a you can shop without store for lack of safe getting off your bike nearby bike parking. (similar to drive thrus)