Observation excercise
- 1. Observation (an exercise in) Seek and you shall find
- 2. Opportunities exist everywhere • From the humble strip mall • To the mighty apple store 2
- 3. Starting with the most obvious: bowling alley Some of these insights aren't hard to make Observations Insights The store is extremely hard to find. It Put a big bold sign, with the took me more than 20 minutes to find establishment name and a big arrow the first time, despite being able to pointing to the establishment locate it in the mall (Picture 1). There are no signs except one tiny word It has a dreary atmosphere, low Put big TVs showing different sports to ceilings, barren feel (Picture 2), in the liven up the place basement of a mall Put up a display in a prominent place in the mall showing scores of the games being played in the alley alternating with live video to bring more customers Set up a better bar with a bartender to increase revenue
- 4. This is the only sign inside the mall for the establishment The place looks uninviting The ceiling is low, furniture sparse, patrons few, the place could use livening up
- 5. Supermarket Observations Insights Nice, bright, inviting and full of Install a tall beacon which lights up produce/consumables, neatly laid out when hand baskets are available in a aisles particular location Bright sign at all ends, fresh, airy, high Separating checkout from payment. ceilings After checkout and bagging, payment takes a lot of time. However payment can be done separately from checkout, speeding up the checkout process Handbaskets are hard to find and hard to carry The checkout is slow
- 6. Bright and airy, fully stocked sections Impulse buys near the checkout
- 7. Apple Store Observations Insights The products are lined up for the The products should have a customers to interact and play with app/button that calls attention of the store staff when a customer needs help No pressure to buy, knowledgeable Having a virtual queue, so that staff customers don’t have to jockey for the attention of a store staff Hard to get attention of the staff when the store is busy No way to just get pick up and buy the desired product
- 9. Department Store Observations Insights The store is huge with all kinds of Offer walk in discounts/prizes products, upscale vibe and relatively randomly or at set intervals to expensive goods customers who walk in to increase footfall Lots of staff to assist customers The store is relatively empty during weekdays
- 10. Huge upscale store The store has a good layout, with products placed strategically