Assignment 2
- 1. Class DiscussionMCM 354 The Internet and Marketing CommunicationDone By:RawanNabil 28542ImanAbdelRazek 25581RemiEid 26541DeemaShaher 27073SherineHamdan 26944
- 2. Social NetworkA social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike or relationships of beliefs, knowledge or prestige. (Wikipedia 2011) Social Network applications are uncountable while some of them are widely used and known such as MySpace, Facebook and twitter.
- 3. Q1:What was the idea behind the creation of MySpace?The idea behind Myspace is not so much different than the idea of Facebook where both of them have unique features and not a cliché starting business. The goal was to establish a network that was very visceral. The visuals on MySpace are stunning and the options are endless. Presently, MySpace includes features that host video, visual, audio, and almost all other types. The autonomy of MySpace leaves the choice up to the user. It all depends on what they like.My space is a social network that connects people together where they can share ideas, build community and build relationships or maintain them. Myspace has a Groups feature which allows a group of users to share a common page and message board. Groups can be created by anybody, and the moderator of the group can choose for anyone to join, or to approve or deny requests to join. In addition, since the first day Myspace was created, they wanted to gain profit and compete with other social networks such as Facebook and twitter.
- 4. Q2: How is Facebook different from MySpace?Although Facebook and MySpace are both social networks, they differ greatly. MySpace is mainly about communicating with friends/family and discovering new cultures, people, and content (professional video, music). In addition, according to Richard MacManus, Facebook and MySpace are at opposite ends of the spectrum where Facebook is viewed as "real identity” and MySpace as "fantasized identity”. Moreover, MySpace is about the improvement of user’s public profile, and enhancement of the image displayed to the public. On the other hand, Facebook is basically about self promotion.
- 5. Q3: Have you used MySpace or Facebook, and if so, how often? What was your experienceWe as a group have used Facebook a lot but we have never used MySpace. Facebook is a great social network that allows you to be in contact with your friends, relatives and people that you know. Using Facebook was a great experience to our group as many of us found their old friends that they haven’t seen in long time using Facebook. Others found Facebook interesting as they contacted many people with the same interest that they have such as music, poetry and many others. Finally, we would like to say that Facebook made people closer to each other and helped many others in knowing new people and sharing their thoughts and interests with others.
- 6. Q4: Do you think Twitter will overtake Facebook as the most popular social networking platform in the UAE? Explain?We believe that Twitter will overtake Facebook in the near future especially because recently, and after the Egyptian revolution, university students became more aware of social networks such as Twitter where they can share their toughs and concerns with everyone and not just with people on their friends list on Facebook. Companies on the other hand use Twitter so they can start conversations about their products and services that is not limited to their fans. Twitter is a social platform where people can share their information with everyone as opposed to Facebook where people choose whom to be friends with, and whose information they choose to receive. Twitter is the social platform individuals as well as companies and organizations use to find all their information they can get about other individuals as well as other companies and organization. Twitter is where they go to be updated with the rest of the world. according to the a metaphor cited from article by Colette Martinto on the Online Social Media website “Twitter is much like Times Square on New Year’s Eve, it’s noisy and open to all. Facebook on the other hand is more like a party invitation with an RSVP.”