social networking
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Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
social networking
- 1. IMPACT OF SOCIAL MEDIA ON MARKETING Name: Jyoti Singh Class: MBA (e- business) 4th Semester
- 2. Social media
- 3. SOCIAL MEDIA Social media has offered people a voice which includes web-based and mobile technologies used to turn communication into interactive dialogue. Social media connects us with like-minded by allowing them to become our "friends," which means that a link to their profile shows up on our profile and vice versa. Thus, name and organization’s image will appear on pages throughout the site if we build up enough friends. Often, people find new via tags or special interest groups or they invite their existing contacts who are members of the social networking site. It has helped us reunite with old grade school and
- 4. REPUTATION AGGREGATOR: Databases TYPES OF SOCIAL MEDIA allowing users to search the content (Google, yahoo) BLOGS: Online multimedia diaries or journals with frequent updating in chronological order on web page((Bloggers) ONLINE COMMUNITIES: Sites offering professional or user content & allowing members to upload contents (YouTube, Flicker, Wikipedia) SOCIAL NETWORKS: Associations of internet users for social connection (Facebook, Myspace, Linkedin)
- 5. MARKETING BEFORE SOCIAL MEDIA
- 6. First generation sites: only let users manage friends’ lists. EVOLUTION OF SOCIAL There are mainly flat, single entry lists by schools or classes you attended. Examples: Classmates.com MEDIA Second generation sites: can be seen as the first social networks. They are centered around an individual and his friends, and friends of friends : they follow the 6 degrees rule. Examples: LinkedIn Third generation sites: could represent the first social media sites. They allow multi-dimensional connections, real conversations between users. Examples: Facebook Fourth generation sites: They would represent social media sites that facilitate face-to-face meetings. They allow people to come together off-line around common interests, building real communities and friends in the real world. Examples: Match.com
- 7. EARLY Based Communities OF Online Text PIONEERS -USENET(1979) MEDIA SOCIAL - Bullentin Board Systems (1979) Online Services (early to mid 1980s) -CompuServices (1980) -AOL (1983) -Genie (1985) Internet relay Chat (1988) - ICQ (mid 1990s) First Social Network -Dating Sites -Online Forums
- 8. OTHER TYPES OF SOCIAL NETWORKS Niche social networks: - Photobucket (2003) - Flicker (2004) - Youtube (2005) Social news and bookmarking: - Delicious (2003) - Digg (2004) Real time updates: - Twitter (2006) - Posterous (2009)
- 9. CONCERNS & CRITICISM OF THE SOCIAL MEDIA EVOLUTION An social media has evolved & grown in popularity , multiple concerns have emerged regarding the technology. -social media stalkers -child predators -privacy concerns -security issues
- 10. 1.SOCIAL MEDIA Advertising TODAY 2. Market research/ product research 3. Public relations
- 11. SOCIAL MEDIA TODAY: ADVERTISING Burger King’s Facebook humor DunkinDonuts’ Facebook/Twitter network Goodwill hunting for shopping
- 12. SOCIAL MEDIA TODAY: MARKET/PRODUCT RESEARCH “My Starbucks idea” & “ideas in Action” Cadbury’s Wispa re-launch Kellogg’s new product research
- 13. SOCIAL MEDIA TODAY: PUBLIC RELATION Dell’s image turnaround SyFy blogger relations Ford putting out a PR fire
- 14. BUSINESS PROMOTION WITH SOCIAL MEDIA • Set up a Website • Link building Reputation • Advertising & Social Networking • Blogging & Updation • Content Optimization • Target Area & Age Groups • Business Integration
- 16. Accessible by Mobile, Application, or Website. Social Platforms can be updated and used on a CURRENT STATE OF frequent basis. BecauseSOCIALspeed of Social Media of the MEDIA consumptions has rapidly increased, platforms are visible in multiple locations. Trending in Social Media has defined our culture. What was once a platform that kept us engaged for hours now keeps us notified and up to speed in just a few seconds. To become more beneficial for advertising campaigns. The goal should be to keep users engaged for longer periods of time.
- 17. SOCIAL MEDIA OUTLETS Social networking websites and blogs: allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. This allows individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Cell phones: usage has also become a benefit for social media marketing. Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social
- 18. FUTURE OF SOCIAL MEDIA As the future of Social Media and the value of Social Platforms continues to unfold, we will see many advancements in targeted platforms. Social media really is nothing new; changing is the mediums in which it occurs and our ability to engage with these mediums. Expansion of these practices will start to encroach on traditional marketing campaigns, infiltrating subway billboards, and become more prominent on Search Engine result.
- 19. Social Media Evolving Businesses SOCIAL MEDIA EVOLVING 91% incorporated social media into corporate culture BUSINESS 80% stressed importance of social networking to employees 56% reported “very important” to business / marketing strategy Today… 83% uses at least one social media tool 50% has a corporate blog 57% using for recruitment
- 20. PHYSICAL TECHNOLOGY RFID: Is a identification technology that can store mass amount of data which captures consumers’ behavior as well as location Combining information from RFID with web 3.0 would give the opportunity to provide advanced services.
- 21. Here’s how to drive traffic to the site and obtain leads on HOW TO DERIVE TRAFFIC these three major social networking sites: TO THE SITE 1.LinkedIn: For this site, company needs to pick an effective, relevant keyword to implement in their profile. The keyword should be relative to the main services/products. Once they have determined what keyword to use, there are 5 areas you need to insert the keyword in the profile. 2.Twitter: In order to drive traffic to the site and receive key leads, there are three things, need to keep in mind. First, we should constantly be adding friends to the profile. Next, we should always remove the friends who don’t follow you back, because they are just taking up space on our profile and are wasting our time. Lastly, it is essential to always interact with and engage our followers. 3.Facebook: Create ads to entice and engage users. The best thing about these ads is that we can customize them for specific audiences. It allows us to target users based
- 22. HOW IT HELPS US Linked In: If you’re a professional, you absolutely must have an up-to-date profile on LinkedIn. It’s the number one professional networking website in the world, and can display your resume, work experience, special skills and licenses, as well as recommendations from people you’ve worked with in the past. Facebook: Once the realm of sex-driven college students, Facebook has quickly become as much a business tool as a social networking site. It has almost one billion users and is one of the top two largest platforms for promoting yourself or your business. Twitter: Twitter can be a great asset, especially for marketing, public relations and freelance professionals. Many employers want to see that you are familiar with Twitter so you can use it to help them promote their business. YouTube: If you want to get a message out, there are few ways better than using a YouTube video to do it. If you can upload and
- 23. FINDINGS Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social media helps to expand the reach of our messages and has a tremendous impact on the number of impressions that are generated for PR stories. Facebook, Twitter and social networks are
- 24. THANK YOU…!!!