Assignment 2 Proposal.pdf
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1) The document provides instructions for a group project to develop a communication training proposal for a case study organization, Opal-Mart. Students must submit both a group proposal and individual peer/self evaluations. 2) The proposal must include an executive summary, background on the rationale and scope of the training, and a training plan that illustrates the philosophy, contents, benefits, and value proposition. Supporting documents like references and appendices can also be included. 3) The proposal will be evaluated based on the executive summary, structure, language/writing, visual design, and ability to develop a persuasive value proposition to meet the organization's needs. Peer feedback must also be incorporated.
Assignment 2 Proposal.pdf
- 1. Organisational Dialogue: Theory & Practice SPR Semester 2018 Assignment 2 – Project Proposal: Briefing sheet 1 Weighting: 20% Due date: 24 September 2018 (Week 9) Submission: Submit one assignment per team via Turnitin (Include Cover Sheet). Please note: A penalty of 5% will apply to submissions without a cover sheet. A penalty of 10% per day will apply to late submissions. ð What must be submitted as an attachment to the proposal by the group in class (week 9): ð What each student must submit individually via Turnitin (week 9): • Completed Peer Review Feedback Sheet (available via UTS online/assignment information & submission). • Peer Evaluation Form (available via UTS online/ assignment information & submission). ð The purpose of this form is for you to evaluate the contributions made by each of your group members to the overall performance and success of your group’s assignment. You are required to submit this form via Turnitin on the day the assignment is due. Length: 2000 words max. This does not include your reference list or appendices. Task (from the subject outline): This assessment revolves around the group project 'Communication Culture Change'. The aim of this assignment is to develop a proposal for a corporate communication training. As a group, students will respond to the brief of a case study organisation and develop a training plan for the company. This involves ‘selling’ the communication training to the client by providing a clear value proposition. Assessment Criteria: 1. Clear and persuasive executive summary (5%) 2. Structure appropriate to purpose and audience (10%) 3. Language appropriate to purpose and audience, including grammar, professional tone, positive framing style (20%) 4. Visual appearance appropriate to purpose and audience, including use of figures, graphics, tables, font sizes and styles, etc. (20%) 5. Ability to develop a persuasive value proposition appropriate to an organisation’s strategic needs and priorities (40%) 6. Evidence of improvements made following peer feedback (5%) * Format requirements: • Table of contents required • Executive summary required • 12 pt font • 1.5 line spacing • 2.5 cm margins • UTS Harvard referencing * Evidence of improvements made following peer feedback: Have one of your peers (outside of your team) review the draft of your project proposal and provide suggestions for improvement based on the marking criteria (see “Peer Review Feedback Sheet for Project Proposal”, available via UTS online/ assignment information & submission). To secure the 5% you must 1. Bring to class in week 8 your proposal draft AND evidence of the peer suggestions for tutor approval, and 2. Make adjustments to the report where appropriate AND attach the completed Peer Review Feedback sheet to your final proposal submission in week 9.
- 2. Organisational Dialogue: Theory & Practice SPR Semester 2018 Assignment 2 – Project Proposal: Briefing sheet 2 Proposal instructions: You are a member of a training company specializing in the development and delivery of corporate communication trainings. Choose one of the topics listed on p. 4 in the case study document ‘Changing the Communication Culture at Opal-Mart’. Then, respond to the Opal-Mart brief by developing a proposal for the delivery of a communication training that is tailored to the needs of the company and target audience. What to cover in your proposal: TABLE OF CONTENTS EXECUTIVE SUMMARY • A one-page summary of the proposal fulfilling the following aims: ð Offers a ‘hook’ – i.e. what motivates the proposal? (Why should the company representatives read this?) ð Provides a brief overview of the proposed solution (communication training) ð Establishes the credibility of your training service (Why should they trust you?) BODY • Background, scope and purpose ð What is the rationale for conducting a communication training? (What strategic and/or operational issue(s) do you propose to address?) ð What is the scope of the training? (What target audiences and/or areas of the organisation will be involved?) ð What is the purpose of the communication training? (What aims will the communication training have?) • Training Plan (Value Proposition) ð This is the core of your proposal. The aim of this section is to illustrate to your (potential future) clients what the communication training will look like and what outcomes it is proposed to achieve. This involves: (1) Explaining the training ‘philosophy’ of your company (how will you help your clients learn?) (2) Offering an overview of the contents, timeframe, and delivery mode (3) Highlighting the specific benefits your proposed training will have for the respective target audience and the company as a whole CONCLUSION • Briefly restates key points of the proposal (final sales pitch – why should the company choose you as a provider?) REFERENCE LIST • List of reference material consulted to substantiate points (e.g. communication research, industry reports) APPENDIX • Information that supports your proposal but is not essential to its explanation