Assignment 2 unit 4_target audience
- 1. Target Audience The video content Teacher Including an interview with the teacher is a way for the audience to get to know the subject teacher as well as be able to recognise a familiar face when they attend college. It’s also a good way for the student to get used to some of the things the teacher is expecting and be able to gauge what the teacher is like. Examples of Work and Student Interview For the last section of the video we will include examples of other students work on display and an interview with students. This way we can show the types of people who are also passionate about photography which will act as a way for potential students to feel at ease with the subject. Displaying the students work will also give a little insight into how varied and different people can be, yet their work still relates. Equipment and Facilities During the video, showing off a large portion of what the course has at its disposal will be a way to entices the students into college. For example a student might like the idea of shooting in a studio environment, if we show off the Studio in college that might tip them over the edge and make a decision to join our college. Atmosphere of the College Showing off some of the social places around the college and try and convey the generally calm atmosphere of, both in and outside lessons, is always a good thing to do. If we are able to make these potential students feel comfortable with the college environment, before they have even come through the front door, it will be a perfect way for them to adjust from secondary school to sixth form. Things to Consider Our Target audience is those who are just about to leave secondary school and those who are thinking about continuing education, so we are advertising to 15-16 year olds. Putting adverts in relevant places to appeal to 15+ is crucial. There would be no point advertising the college on daytime TV when the majority of potential students will still be at secondary school. With that in mind, a good place to advertise would be on Facebook. Duration With regards to the DVD, we need to keep things simple enough that our audience will not lose interest. Having the advert run on for upwards of 5 minutes would run the risk of dis-interesting our audience. Design The designs of the video (the beginning tittles and credits) should be similar to the 3 colours that the
- 2. college uses, green, navy blue and white. This way we can create some interesting graphics which will hopefully captivate the audience and draw attention to what we have on the screen. Information Short sharp and to the point. The information we include and choose to show needs to be relevant and not long winded and convoluted.