Assignment 20
- 1. Assign20: Synergies (Complete atleast 3 differentartists/groups) Name ofArtist/Group: Imagine Dragons AlbumCover Name Key FeaturesHighlighted Smoke and Mirrors ďˇ Similargraphicsandideasthatare clearin the trailer. ďˇ The textstands out fromthe contrastingcolour. ďˇ Textisclear and simple. AlbumTeaser Trailer Key FeaturesHighlighted Smoke and Mirrors trailer ďˇ Similarthemesof darknessanddarkcolours. ďˇ Showsthe groupsuccessand theirlive performanceswhichallowstheir audience togatheranideaof what theyare like live. ďˇ Playsa varietyof songsfromthe albuminthe backgroundof the trailer. Music VideoSingle Key FeaturesHighlighted Gold ďˇ Followsare darkand mysterioustheme. ďˇ The videoisall performance. ďˇ The lightingaspectplaysakeyrole in thisvideo. Music VideoSingle Key FeaturesHighlighted I bet my life ďˇ Thisis an all narrative video. ďˇ Similarthemesrunthroughoutagainof darknesswhichrelatestothe album. What featurescan be seenacross all 4 products to create brand identity? ďˇ The use of dark coloursand a dark overall theme andatmospheretothe videos,digipakandtrailer. ďˇ A clearfocuson the bands passionandlove formusic. ďˇ The constant use of dark colours.
- 2. Assign20: Synergies (Complete atleast 3 differentartists/groups) Name ofArtist/Group: Skepta AlbumCover Name Key FeaturesHighlighted Konnichiwa ďˇ Plainandsimple layoutanddesign. ďˇ A none clearpicture of the artist eventhoughhe isa bigname in the Grime genre. ďˇ The digipakstateswhere he isfromâLondonâwhichshowshe isproudof where he grewup. AlbumPromotion Poster Key FeaturesHighlighted Konnichiwatour ďˇ Simple andsame redstampimage of artist followsthroughtothe poster. ďˇ Same colourScheme anddesign. Music VideoSingle Key FeaturesHighlighted Man ďˇ Puttingthe standout feature of the album(the stamp) inareasaroundLondon. ďˇ Showshe isputtinga stamp on the musicindustry. ďˇ The videohighlightsthe artistsbackgroundof beinginthe streets. Music VideoSingle Key FeaturesHighlighted It ainât Safe ďˇ Performance video ďˇ Showshisdailylife andthe people he handsaroundwith. What featurescan be seenacross all 4 products to create brand identity? ďˇ The red stampis puton many of hisproductsto create a brand of himself andtoincrease the awarenessof the artist. ďˇ The locationsare all verysimilar.The videosare shotonthe streetsof Londonwhichshowshisaudienceshe isproudof whe re he grew up. ďˇ The name of the albumis namedâKonnichiwaâasitwasone of the artistsfirstabroad performancesandhe hasa large fanbase there.
- 3. Assign20: Synergies (Complete atleast 3 differentartists/groups) Name ofArtist/Group: The 1975 AlbumCover Name Key FeaturesHighlighted I Like It WhenYou Sleep,forYou Are So Beautiful yet So Unaware of It ďˇ The coloursstand out howeverare shuttle withthe contrastinthe white andthe pink. ďˇ The use of the colour pinkrelatestotheirtargetaudience (female) asconventionallythe colourpinkisassociatedwith females. AlbumTeaser Trailer Key FeaturesHighlighted I Like It WhenYou Sleep,forYou Are So Beautiful yet So Unaware of It ďˇ Followsthe same ideaandcolourscheme asthe digipak. ďˇ Has the artistâssongsplayinginthe backgroundto make theiraudiencesaware of theirmusic. ďˇ Askingtheirfanstovote for themsothat theycan winanaward whichwill increase theirawarenessasa band. Music VideoSingle Key FeaturesHighlighted The Sound ďˇ The colour pinkisclearthroughout. ďˇ The font isalsolike the one thatcan be seeninthe albumand the teasertrailer. ďˇ The similaritiesallowthe bandtohave a distinctimage andallowsthemtobe easilyrecognised. ďˇ The videois purelyperformance. Music VideoSingle Key FeaturesHighlighted UGH ďˇ Performance Video ďˇ The colour pinkcan be seeninsome aspectsof the lighting. ďˇ Dark backdrophoweverthe lightingconstantlychanges. What featurescan be seenacross all 4 products to create brand identity? ďˇ The same coloursandfontwhichallowsthe bandto be easilyrecognisedwhichwillimprove the awarenessof the band. ďˇ Most of theirvideosare performance whichshowstheirdedicationandfocusonmusic.