Eval question 2
- 1. How effective is the combination of your main product and ancillary texts? Evaluation Question 2;
- 3. SYNERGY IN DESIGN; COLOR SCHEME. For my media products I tended to stick to a consistent color scheme of blues and a beige-grey color. These two color's acted as a theme throughout both my music video and also within my digipak and magazine advertisement. The connotations of the color blue represent anguish, it is the opposing to that of reds passionate and dangerous representations, meaning it is the ultimate representation of sorrow. It is described as ‘the color blue within itself has a calming, peaceful façade, yet behind this façade there are deep connotations of melancholy’. This relates very well to my music video as the narrative is based around the deteriorating of a girls life from beginning to end. The connotations of the blue hue within the color grade help to drive this even into the earlier stages of the plot. However the beige- grey used is intended as a contrast to this within moments of happiness for the character- yet not using a color that is too overpowering. These two colors were mimicked with my ancillary products, as the same grey-beige and blue was used in both my digipak and also the blue was featured on the magazine advert.
- 4. SYNERGY IN DESIGN; EXAMPLES FROM MY MUSIC VIDEO. There are many examples of the use of blue within my music video, it acts as a running theme through the narrative, it is showcased from the very start right through the the end shot and is always present. A blue hue, which was quite cool in contrast to that of some other shots, was also added during the saddest scenes of the music video to solidify the bond between the connotations of melancholy. This directly linked with the actual colors used on that of my ancillary products.
- 5. SYNERGY IN DESIGN; EXAMPLES FROM MY ANCILLARY PRODUCTS.It is clear to see that the main motive color used within the magazine advertisement is in fact the blue color. As this is the only color that has been used, the rest of the advert is presented using black and white, with the exception of the green Spotify logo. This blue color is showcased on almost every separate element of my digipak (CD, back cover and front cover), with the grey- beige being featured on every single aspect (inside cover as well). This enables a solid link to the advert shown on the right, The color scheme of beige and yellow is a concurrent occurrence, creating synergy throughout the products, making them appear as though they are supposed to be in conjunction with one another (which is the
- 6. SYNERGY IN DESIGN; COLOR SCHEME. As shown in the examples I have given within the previous slides as to the consistent color scheme used throughout all three of my media products. It is clear that the color scheme has been a constant thought in the back of my mind, to ensure that all of my media products are tied together efficiently and coherently, mimicking that of real life products. The use of color scheme, and particularly the one I have chosen is significant in portraying connotations and ideas that I wish to reveal to the audience in a subtle manner. The blue and the beige-grey have been undeniably showcased throughout all of the elements of my media products meaning it is a staple in representing my band’s identity, through the use of both the ancillary products and my music video.
- 7. SYNERGY IN DESIGN; IMAGERY. The use of the side profile shots of the main character within the music video, imitate the silhouette element featured within both my digipak and my magazine advertisement- creating a connection between the products. This shot in particular is supposed to connote innocence and fragility within the character, as these are her main traits presented through the narrative. Therefore by having this silhouette imagery featured on my ancillaries as well further drives this emotional response.
- 8. SYNERGY IN DESIGN; IMAGERY. The usage of flowers was also a link placed between my digipak and music video. The inside cover design featured within the digipak showcases flowers within the top left hand corner and bottom right hand corner. The reason for including these as a feature on my digipak is because it connotes and in some ways foreshadows the death of the main character within the narrative of my music video. The flowers within the music video can be seen during one of the last shots of a graveyard, emphasizing the element of death. Therefore, again, meaning I have created a link between ancillary and music video,
- 9. SYNERGY IN DESIGN; TYPOGRAPHY. In terms of the band name, the same typography was used on my digipak as well as my magazine advertisement. This is to identify the band with this specific font, meaning that every time an audience see this particular font, they should connect this to my band, creating an identity. With regards to the album name, this also remained in the same font throughout the entirety of my media products. The desired effect was to appear as though the name of the album was a signature- this always appeared on the shoulder of the silhouette. When referring to the font used to highlight the tracks on the back of the digipak, I used a combination of two fonts. Again these can be seen in more places than just on the back of the digipak. I also used one of the two fonts on the inside cover of the digipak, this was used for the quote stating ’Where
- 10. SYNERGY IN CONSTRUCTION; CONTEXT OF TEXT. In terms of my magazine advertisement there was a lot of text and information contained within this. A rating system, using stars was repeated three times on the poster. The use of the same font to showcase the names of the magazine that rated the album, as well as the platforms the album is available on. This was a font which imitated that of a retro typewriter.A san serif font was also used in conjunction with the typewriter font, this showcased the information ‘debut album out not’ as well as the information that states ’includes the singles- dark paradise, wildflower & righteous’. This font paired with that of the typewriter creates an interesting combination that work together to create variation, yet at the same time keeping
- 11. WAS THIS CONSIDERED A SUCCESS? Overall I would consider the combination of my main product (music video) and both of my ancillary products (digipak and magazine advertisement) to compliment each other in a manner that reflects a professional product. My media products combine design, layout and imagery to create synergy in order to be recognizable by my audience and help in furthering brand identity and emphasizing genre. To conclude, I believe I have three very strong products that share very similar aspects, despite being of different media forms and having different conventions within their products. I also believe that my products are made more appealing, due to all of these elements, for my target audience.