assignment 3 logo design: communication skills for architects
- 1. Date: 12-04-2023 Course Coordinator: Ar. Apurva Gour Submission Date:19-04-2023 Assignment 3 - Logo Design Select a company or organization to redesign their logo, or create a logo for a Fictitious company. Step 1: Find 10 logos from the internet that represent companies similar to your company or organization Step 2: Complete the Creative Brief Worksheet and Creative Matrix Step 3: Create 10 thumbnail drawings Step 4: Create a rough draft of your best thumbnail drawing Step 5: Scan your rough draft into the computer……. if needed Step 6: Trace the rough draft in auto CAD, Photoshop or simply in PowerPoint presentation etc for the finished logo. Step 7: Apply the logo to a variety of product LOGO DESIGN GRADES Criteria Points Grade 10 Competitor logos 05 1-2 Not Complete 3-4 Poorly Done 5-6 Complete with some mistakes 7-8 Well done with minor mistakes 9-10 Very well done Creative Brief 05 Creative Matrix 10 10 Thumbnails 10 1 rough Draft 05 Gestalt Application to Design 05 Final Logo 10 Total Out of 50
- 2. Sample: In this sample, a logo will be designed for a bakery. For step 1 ten logos have been downloaded from the internet as shown below.
- 3. In order to create a successful design that meets your client’s needs, you must first take the time to get to know them and their company’s needs. Below is a client brief that a design company uses when beginning a job for a client. Complete this worksheet for your client. Although you are not the client, imagine you are and complete the Creative Brief Worksheet. PROJECT SUMMARY Project Summary -What type of product or service do you offer? •How long have you been in business? •What do you hope to accomplish with your new identity? -What are your long-term goals? Audience Profile Who are your target audiences, and what do they care about • Please describe your existing audience • Who would you like to add to your audience? Perception/Tone/Guidelines How do you want your target audience to respond to your new logo? •Do you have any colors in mind for your logo? (if so, why?) • Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Communication Strategy How you intend to reach your targeted audience, and what is the overall message is. •What is your tagline or slogan? •What is the overall message you are trying to convey to your target audience? •Where will your new logo be used? Competitive Positioning What it is that makes you stand out from your competition? -Who are your competitors and what do you think about their logos? - List competitive URLs if possible: -What sets you apart from your competitors? Targeted Message - State a single-minded word or phrase that will appropriately describe your company. In order to create a successful design that meets your client’s needs, you must first take the time to get to know your client and what their company’s needs are. Below is a client brief that a design company uses when beginning a job for a client. Complete this worksheet for your client. Although you are not the client, imagine that you are and complete the form. Only type in the white areas. CREATIVE BRIEF- WORKSHEET
- 4. Name of Company/ Organization Project Summary -What type of product or service do you offer? Fine French pastries as well as numerous baked goods - How long have you been in business? New business, not open yet. -What do you hope to accomplish with your new identity? Establish a visual presence in the community that appropriately identifies what my business sells What are your long-term goals? Open 5 chain stores in Dehradun Audience Profile: Who is your target audience, and what do they care about? - Please describe your existing audience: None Whom would you like to add to your audience? Any and all people who enjoy baked goods. Health-conscious people, expect women 30-50 Perception /Tone / Guidelines: How you want your target audience to respond to your logo! - Do you have any colors in mind for your logo? (if so, why?) Earth tones because of the warm colors enhance the feeling of warm baked goods - Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Perhaps some images from Paris or baling materials. Communication Strategy: How do you intend to reach your target audience and what is the message? What is your tagline or slogan? None What is the overall message you are trying to convey to your target audience? Quality baked goods with Parisian specialties Where will your new logo be used? Signs, business cards & letterheads, ads, product labels, coffee cups, t-shirts, etc Competitive Positioning: What is it that makes you stand out from the competition? -Who are your competitors and what do you think about their logos? List competitors * List competitive URLs if possible: -What sets you apart from your competitors? Our baked goods are for mature & healthy eaters who enjoy an international flavor. Targeted Message - State a single-minded word or phrase that will appropriately describe your company: Healthy Parisian Pastries CREATIVE BRIEF- WORKSHEET SAMPLE
- 5. Use this tool to Brainstorm ideas for your Logo Design NOUN NOUN NOUN VERB VERB ANIMORPH PASTRIES CHEF PARIS COOKING EATING CAT Flour Hat Eiffel tower Kneading Sharing Black cat Wheat Star rating Cafe Baking Tasting Window sill Fruit Apron Bread Mixing Serving Milk Cream Stove Notre Dame Rolling Table settings Food Dish Eggs Oven Seine River Cutting Forks & spoons Stretching Dough Fire Louvre Decorating Sitting Cat eyes Pies Pots, pans, trays Artists Icing Talking Curved tail Tarts Utensils Napoleon Serving Drinking Purrrr CREATIVE MATRIX- Pepin Pastries
- 6. 10 THUMBNAIS
- 7. ROUGH DRAFT
- 9. Use this sheet to draw your concept drawings. 10 is the required minimum. You may certainly do more! ROUGH DRAFT
- 10. Use this sheet to draw your best thumbnail drawing on a larger scale. Your drawing of the logo should fill the space provided below. This may be the image you scan and trace in any software (digital mode).