Assignment 5 - Michael
- 2. Future ft The Weeknd – Low Life Genre – Rap/ Alternative RnB Type of Video – Performance/ Conceptual Purpose of the video: Promote and show off the artists, you can tell this because the two artists are in the foreground of the screen the whole time and are always the main focus of the video. This could have been done to highlight their style, their music also represents their culture and style. What’s inspirational: From this video I thought the idea of the smoke and light coming from through the black background worked very well. This is inspirational as it can be easily re- created by us as we would only need a black screen and a smoke machine which both aren’t very expensive. The conceptual side behind this video Is the lyrics representing their life and culture they live for/in. They are talking about drugs, sex and cars and how they are living the bad “low life”, this is shown in the video through the abandoned house and the nice car they are next to.
- 3. Wstrn – In2/ Remix Genre - Grime/ Hip Hop Type of video – Performance Purpose of the video: The purpose of this video is to highlight their artists culture and also promote their artists. Since this is a remix, there are various different artists in the song and they all appear in the video performing the song. What’s Inspirational: The use of the drone to capture angles that are very high up, this adds a new and different aspect to the video as most song videos don’t use this. It allows the audience to see the grime culture from a wider angle and also to notice more things happening in the shots.
- 4. Drake – Hotline Bling Genre – RnB Type of video - Performance Purpose of the video: This video is very basic and is based in a small box room with the artist dancing inside. The reason he has done this is likely What’s Inspirational: I found that the lighting in this video would be very easy to create .
- 5. Harlem Spartans – Kennington Bop Genre – Grime Type of video – Performance Purpose of video: The purpose of this video is to give an insight into the artist culture, it is also to promote themselves a they are a fairly new group that aren’t very famous. What’s Inspirational: I really liked the editing in this video as it was very paces and complimented the songs fast pace. There is also a lot of cool editing techniques that we could possibly use depending on the song we do as these are mainly used for grime songs. There is a lot of quick flashes and cuts between clips which create a fast pace. There is also a grainy kind of texture in some of the clips which create a fragmented feel to the video representing the culture they live in. This would be hard to re-create but is possible with some practice.
- 6. Jon Bellion – Luxury Genre - Contemporary Pop Type of Video – Narrative/ Conceptual Purpose of the video: There is a very deep meaning of this video in that it is separated into three parts, the first being when he is a child, then when he’s a little older and then finally when he is a man. The narrative of the video shows him growing up over time. However, there is a deeper conceptual meaning and I perceive in a way that shows him running away from his fears represented by the creatures. Throughout the whole video he is carrying a candle which is often seen as a symbol of hope, this suggests that with the candle he can escape his fears as he grows up. What’s inspirational: From this video I really liked the animated theme and the deeper meaning that is portrayed in the video. It is practically impossible for us to do an animated music video, however, we could re-create a similar video in real life that is a narrative video with a much deeper meaning.