Channel 4 targets a wide adult to elderly audience with documentaries that are often medical, cultural or appearance-related and air in the evenings. In comparison to other channels, Channel 4 offers more educational programming. Channel 5 targets those interested in American shows aged 30-40 with documentaries that explore original, real-life stories in an informative manner. ITV targets young adults with its mainstream, reality shows about celebrities but airs few documentary films that simply observe celebrity lives.