Assignment 7
- 2. Ed Sheeran himself spanning the full advert, instantly attracting the attention of fans. Placed in the middle with just his face to gain focus and attention. Noticeably just the face in a close-up which is subtle compared to pop artist reinforcing the fan base he has, more focused around him personally. Plain coloured overtone producing a nostalgic effect that he and his music has, personal touch. Attracts older audience due to plainness etc. Contrasting colour of font to background make it instantly viewable, notice the font is the same on previous albums (Trademark) which his fan base would instantly recognise. Album name in an opposing colour attracts gaze and notification, placed centrally which enhances its noticeability. Album cover placed very subtle next to a quote, making this an attraction for the audience, however, its more personal as its very small proving that his marketing for the album doesn’t need to be extroverted as he has a huge following. No info given on dates etc. so the audience would have to look for it which you would see more of his work, his previous songs are also mentioned which lots of people recognise bring more attraction.
- 3. The artist is placed centrally spanning almost the whole advert, making full attention on her and her name. Use of make-up also helps attract the male gaze. This promotes the album as the focus Is around her. The background and fonts are also the same as her album making it widely noticeable as nothing has changed. Quite an upbeat clear colour scheme which attracts a younger female audience, the sophistication in facial expression could attract older. Male audience noticeable as she is pretty. Bold font and contrasting colour as well as being placed centrally on the advert helps to provide full attention on artists name which allows it to be remembered. Similarly, the album title is also bold and placed centrally, making it stand out to the common eye. Very little Info on release dates etc written at the bottom, quite small, enticing the audience to read it, also giving info on the record labels which advertises and promotes them. No previous songs or other artists mentioned to promote herself, reinforcing authenticity.
- 4. The artist being the pinnacle of attention reinforces the convention of the pop/rnb genre, creates promotion and attention onto the poster (Male gaze almost). Extroverted fonts and contrasting colours create lots of attention making the audience want to read it, although she is the front cover, the advert still features her name in the biggest font seeing a clear message the album is hers (attention/publicity) Album name is subtle suggesting her name is more important, just showing that pop starts are loved even without having a good album as their fan base is already huge. Previous songs on cover to create more publicity and promotion, also in bold to be instantly recognisable. Outgoing/extroverted costumes reflect the style and the artist herself.As well as the colour scheme (black, grey) reflecting the album content.
- 5. Main artist placed to the right, again for promotion, how the fan base reacts to this and supports the album. The band name in its trademark font attracts its audience, also in plain contrasting colour to make it noticeable. The rock genre is reflected by the tacky but aesthetic font, as the fan base are quite in tune with this. Album/song name placed centrally for full attention and promotion, in contrasting colours to make it instantly recognisable. Also, makes the audience want to read more as its quite unusual. New songs are promoted on the advert and what CDs you can find them in, given them added publicity as its less popular than other genres. The album is promoted with its cover picture, attracting audiences who are then able to see and remember a few songs name. Small touch but adds slight publicity. Record labels are also placed at the bottom right + website, allows audience to access further info and details.
- 6. Artist covers the majority of one side of the album, attracting attention in general.The costume is quite revealing making her stand out to the male audience. Use of direct address creates a personal touch making the audience want to purchase it. People able to identify the artist by image and not need to read it as they already have an idea of her music or part of her fan base. Setting is similar to the album adding further publicity and attraction, some people may notice it elsewhere. Artist website, release date and previous songs are in plain colour and contrasting making them instantly viewable and easy to remember, attracting more viewers. Quite feminine colours and costumes appealing to younger females and obviously her fan base. Trademark font used on previous products attracts previous audiences as its instantly recognisable. As well as it being bright red and contrasting background.