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Godrej is a large Indian conglomerate established in 1897 that operates in various industries including real estate, consumer goods, industrial engineering, appliances, furniture, security, and agriculture. It has a presence in over 60 countries and enjoys the patronage of 500 million Indians daily. Godrej aims to be a leader in the Indian food and beverage space and achieve sales of Rs. 1000 crores by 2012 through business innovations and customer satisfaction. CII president Adi Godrej believes India will see accelerated economic reforms and it is a good time to invest in the country as valuations have become reasonable.
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- 1. Assignment on: Godrej Products Submitted to Submitted By
- 2. Introduction:- Godrej group has established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turned- locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. Our customers mean the world to us. We are happy only when we see a delighted customer smile. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – our turnover crosses 3.3 billion dollars. You think of Godrej as such an integral part of India – like the bhangara or the kurta – that you may be surprised to know that 25% of our business is done overseas. Our presence in more than 60 countries ensures that our customers are at home
- 3. with Godrej no matter where they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer, Godrej knows what makes India tick today. Today, we are at a point in Godrej’s history when our amazing past is meeting up with its spectacular future head on. Godrej is learning and relishing being young again. Vision & Mission:- Our vision is to be a leader in the Indian Food and beverage space by breaking into the exclusive league of top ten FMCG food companies in India. Our mission is to do sales of Rs. 1000 Crores by 2012, profitably at margins that are best in class in FMCG goods. We will achieve it through unparalleled business innovations and consumer satisfaction.
- 4. Product & services:- Appliances Offerings in the refrigerator, washing machine, air conditioner and microwave oven ranges. Furniture Furniture for home, office, educational institutions, establishments, labs, hospitals, shipyard... FMCG Cinthol, Hersheys Chocolate Syrup, Good Knight mosquito repellent, Hair Colour and Hair Dye. Real Estate Residential, commercial and township developments.
- 5. Agri Animal feed, oil palm plantations, agrochemicals and poultry. AV Solutions Display solutions, audio video conferencing solutions, electronic copy boards. Batteries Godrej and GP Batteries offer a range of zinc chloride, alkaline & rechargeable batteries and a range of chargers. Chemicals Oleochemicals and surfactants. Construction
- 6. Variety of construction services like real estate development, ready mix concrete, horticulture and enviro-tech. Electricals and Electronics Industrial automation, power distribution, compressed air solutions & green business commissioning. IT & Software Solutions Solutions for engineering and service industry. Locks Locking solutions for different security needs to ensure optimum safety.Some of the well known brand... Material Handling Counter balance trucks, forklift trucks, tyre handlers, all terrain trucks, attachments and accessories.
- 7. Motors Specialized custom built compressor motors. Precision Engineering Critical custom-built precision engineering equipments for multiple applications. Precision Systems Machining & fabrication, heat & surface treatment, assembly, testing & supply of complex... Process Equipment High pressure vessels, heat exchangers, columns, heavy walled reactors and other custom... Security Solutions
- 8. Safes, lockers, banking automation products, electronic security systems, premises security & hi-tech doors. Storage Solutions Warehousing solutions, automation and consulting. Tooling Die casting dies, press tools, special purpose machines and engineering services. Vending High quality table top beverage vending machines, services and beverages Challenges:- Mumbai: The threefold jump in Godrej Consumer Products Ltd’s revenue from international operations has a simple explanation—five of their eight international operations were acquired in the year ended March. Now
- 9. the hard work begins—making these acquisitions count beyond the initial bump in sales and profit. The company’s strategy is aimed at leveraging those areas in which it already has a competitive advantage. The company’s shopping spree hasn’t ended—on Wednesday, it announced the acquisition of a 51% stake in African hair care firm Darling Group Holdings that can be raised to 100% in three to five years. “We believe that what we know is how to serve an emerging market consumer and having worked and operated in India at the bottom and the middle of the pyramid for 114 years we have learnt what it takes to be successful in serving emerging market consumers,” said Shashank Sinha, head of international operations, whose task it will be to bring the various businesses under a common platform and drive performance. Godrej Consumer is looking to drive synergies in four main areas—cross pollination of brands and products, using scale in manufacturing, procurement and supply chain management to its advantage, sharing of best practices among the various companies acquired and from the diversity of people who came with these acquisitions. “We think we can take that approach, that discipline, that expertise and transfer it across to other places where emerging market consumers are being served,” Sinha said.
- 10. The biggest task that he faces is turning the company into one that’s truly global. Role in Indian Economy:- India is likely to see acceleration in economic reforms over the next quarter, and it is the right time to invest in the country as valuations have become reasonable, Confederation of Indian Industry (CII) president Adi Godrej has said. The industry is very confident that over the next quarter “we will see some strong moves in terms of reforms to accelerate growth”, Godrej said at the CII’s Annual Reception in London on Friday. He said the industry has been in dialogue with the government to suggest policy changes that would reignite the process of investment and growth. Among CII’s recommendations are easing of monetary policy, faster implementation of infrastructure projects and control on subsidies