Goorej Interio
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Godrej is a large conglomerate founded in 1897 based in Mumbai, India. It operates in many industries including appliances, tools, furniture, and healthcare. Godrej Interio is one of India's largest furniture brands and part of the Godrej Group, with a 15% market share. It uses sustainable practices like natural lighting, water recycling, and proper waste disposal. The document discusses Godrej Interio's target demographics and psychographics, strengths as a well-established brand, and opportunities to expand.
Goorej Interio
- 2. Founded in the year 1897. evolved into one of the largest and the oldest conglomerates based in Mumbai appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food-processing, security, materials handling and industrial storage solutions, construction and IT The Group is headed by Adi Godrej and his brother in law and cousin, Nadir Godrej and Gymshad Godrej
- 3. Godrej Interio is one of India’s largest furniture brands. the product line ranges from home and office furniture, along with solutions for laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy to auditoriums and stadiums. The size of the branded furniture market in India is about Rs 10,000 crores out of which Godrej Interio has around 15% share. It has 50 exclusive showrooms in 18 cities and deals through 800 dealer outlets.
- 4. Use of natural lighting in the plant , saving upto 15% of power. Recycle of water using reverse osmosis plant. Effective utilization of in-process waste water which after effluent treatment is used for watering gardens Sale of hazardous waste only to “pollution control board” authorized parties.
- 5. DEMOGRAPHIC- 1) FAMILY SIZE 2) GENDER 3) OCCUPATION 4) INCOME PSYCHOGRAPHIC- 1) SOCIAL CLASS 2) LIFE STYLE BEHAVIORAL 1) USER STATUS 2) PUCHASE OCCASION 3) ATTITUDE TOWARDS PRODUCT OR SERVICE
- 6. 1. STRENGTH Exchange offers Brand name Large product range Many braches within India 2. WEAKNESS Sales executives are not well mannered Man power is less at the sales officer level. No effective selling schemes Does not go for advertising (old issue)
- 7. 3. OPPURTUNITIES More opportunities as it has earned a good market Technical up gradation time-to-time 4. THREATS The growing competition in furniture sector
- 8. • ZAURI • DURIAN • VISTA • ALDER • GREAKEN
- 9. GODREJ INTERIO HAS BEEN A FAST GROWING COMPANY. THE BRAND NAME WAS THE MAIN REASON FOR THE SUSTAINABILITY OF THIS COMPANY AS GODREJ HAD ALREADY CAPTURED A MARKET WITH OTHER PRODUCTS AND CREATED A BRAND CANFIDENCE AMONG CUSTOMERS