2. QUESTION
Using a company of your choice. write a report to the senior management of your
chosen company outlining the cultural challenges in leading people and teams
across cultures.
3. INTRODUCTION:
Begin with an overview of Emirates
as a global airline and its significance
in the aviation industry.
Highlight the importance of
understanding cultural diversity in the
context of Emirates, which operates in
various countries with a multicultural
workforce.
4. CULTURAL CHALLENGES:
Discuss the challenges of managing a diverse workforce, such as communication
barriers, different work ethics, and practices, as well as varying leadership
expectations.
Mention the need for cross-cultural competence, including cognitive, behavioral, and
emotive aspects, as suggested by Brenneman et al. (2016)
CULTURAL BENEFITS:
5. THEORETICAL FRAMEWORKS:
Introduce relevant theories such as Hofstede's cultural dimensions theory, which can help
understand the impact of national culture on organizational behavior.
Refer to the cross-cultural competence (3C) model, which emphasizes the importance of
cognitive, behavioral, and emotive components in intercultural interactions
- https://www.youtube.com/watch?v=S2Gn7ahWHNY
6. Cognitive: This involves knowledge and understanding of other cultures' norms and practices. It's about being aware
of the cultural differences that exist and how they can impact interactions and behaviors in a workplace setting.
Behavioral: This refers to the skills and behaviors necessary for effective communication and interaction across
different cultures. It includes the ability to adapt one's behavior to be appropriate and respectful in diverse cultural
contexts.
Emotive: This component relates to attitudes, emotions, and feelings towards other cultures. It involves developing an
appreciation and respect for cultural differences, as well as the ability to empathize with individuals from various
cultural backgrounds.
In a corporate setting, such as at Emirates, the 3C model can be applied to enhance communication among
employees with diversified backgrounds, manage cultural differences more effectively, and minimize conflicts and
misunderstandings. It provides a framework for developing the expertise, abilities, skills, and personal attributes
necessary for understanding and bridging cultural divides.
For instance, Emirates could use the 3C model to develop training programs that enhance employees' cognitive
understanding of the cultures represented within their workforce. Behavioral training could focus on practical
communication skills and adaptability in multicultural interactions. Emotive aspects could be addressed through
workshops that foster empathy and challenge cultural biases.
By integrating the 3C model into their leadership and management strategies, Emirates can create a more inclusive
and harmonious work environment that respects and values the contributions of all employees, regardless of their
cultural background. This, in turn, can lead to improved teamwork, productivity, and overall organizational
performance.
7. 3 C Why Important What about in Emirates
Cognitive
8. EMIRATES' APPROACH:
Outline how Emirates addresses these challenges by prioritizing teamwork and
collaboration, setting goals aligned with the competitive and achievement-oriented
ethos of the culture 1.
Describe Emirates' leadership and management training programs, such as the one
developed in collaboration with Franklin Covey, focusing on relationship and
performance management, professional conduct, and customer orientation
9. RECOMMENDATIONS:
Suggest strategies for Emirates to enhance its cross-cultural leadership, such as
regular cultural sensitivity training and inclusive decision-making processes.
Recommend the adoption of a global mindset among leaders, encouraging them to
be adaptable and empathetic towards different cultural perspectives.
10. CONCLUSION:
Summarize the key points discussed in the report and reiterate the importance of
effective cross-cultural leadership for Emirates' continued success.
End with a call to action for senior management to invest in continuous learning and
development of cultural intelligence across the organization.