Assignment2 ppt4
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Consumers often stray from rational decision making by using heuristics like the availability heuristic and representativeness heuristic. The document discusses how decision behavior can be influenced by heuristics rather than full deliberation, and provides an overview of availability heuristic and representativeness heuristic as examples of decision heuristics. It was created by Akhila Polishetty during an internship under Professor Sameer Mathur at IIM Lucknow.
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Assignment2 ppt4
- 1. In what ways consumers stray from a deliberative rational decision process?
- 4. Decision Heuristics 1. Availability Heuristic 2. Representativeness Heuristic
- 5. Recap 1. Decision behavior 2. Decision making 3. Decision heuristics
- 6. Declaration Created by Akhila Polishetty, during an internship under Prof. Sameer Mathur, IIM Lucknow. www.IIMinternship.com
- 7. THANK YOU.