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More than a phone system.
It’s a better way to communicate—and save.



            Asterisk
                                          ®




             Open Source Communications
Cheektowaga
Objectives:
Replace an end-of-life Nortel® analog
telephone system (that is patched with
equipment from various vendors) with
a web-centric VoIP infrastructure to
reduce communications costs for this
New York municipality. The project
includes designing and implementing
a VoIP infrastructure for 500
employees in 15 separate locations,
including the mission-critical police
department; the town hall campus,
which contains six buildings; and the
core location on Alexander Street.
Challenges:                                    Solution:
                            1. With Nortel equipment at the end of its     Asterisk phone system, Polycom®
                               15-year lifecycle, Cheektowaga was          phones, and Dell® servers.
Cheektowaga has a lot          having difficulty managing the system       Quoted at thousands of dollars less than
                               themselves. There were also problems        traditional PBX systems, Asterisk uses
more functionality than
                               hiring external vendors for support.        broadband (Internet) connections to tie a
they did before, with                                                      business network to the traditional global
                            2. The system needed a complete
unified communications                                                     telephony network. Since it uses broad-
                               overhaul with highly-customized
that allow voice mail to                                                   band instead of phone lines, employees
                               infrastructure that would accomplish
                                                                           can work remotely, as long as they are
email communications;          both an upgrade to VoIP, and cut
                                                                           connected to the Internet. They use a
call queues; group rings;      communications costs.
                                                                           centralized administrative console at
and Find Me/Follow Me       3. The system was non-expandable.              each of the three main locations with
capability.                                                                auto-call routing and direct inward dial
                            4. Cheektowaga was experiencing
                                                                           (DID). They also installed 300 Polycom
                               limited voicemail capability
                                                                           desk set phones, and redundant Dell
                            5. Cheektowaga required multiple levels        servers at each of the four main
                               of redundancy for what they termed          campuses. DID enables callers to dial
                               “Continuous Government” — that in the       directly into an extension without using
                               event of a power failure, server failure,   an auto-attendant and they utilize SIP
                               or telecom outages at any one location,     trunks that replace legacy PRIs and
                               the phone system would continue to          analog lines that were driving up
                               function.                                   communication costs.
Results:                                     About the Company:
                             Since Asterisk is an open source             Cheektowaga, New York
                             software solution, Asterisk was able to      This New York Township is a suburb of
                             save the City the $60,000 they had           Buffalo with a population of nearly 96,000
                             allocated for network upgrades by            residents.
                             olling $60,000 in equipment into what
                                                                          Phone system being replaced:
                             amounted to a $100,000 communications
                                                                          Mixed-bag analog telephone system
                             budget with no out-of-pocket product
                             costs. This alternative proved significant
                             in terms of cost savings to implement the
                             overall task.




“Cheektowaga is very happy with the system
 because it is engineered for flexibility,
 reliability, functionality, and expansion that
 will keep up with the growth of the town.”
Eric Heuser
President & CTO
Source Technical, Digium Preferred Partner
Nimble Group
Objectives:
Having expanded into two call
centers in Cape Town, Nimble Group
requires a scalable telephony system
to support the rapid growth of their
call center, while also building an IT
infrastructure to support an existing
staff of 350 - 400 representatives,
with plans for 750 - 1,000 callers
by the end of 2011.
Challenges:                                  Solution:
                             Two years ago, Clarotech installed a         Combined Asterisk with an Intel®
                             single, non-redundant server on which        Modular Server.
Nimble Group felt            open source Asterisk software could          The Intel Modular Server has six separate
                             connect up to 60 calls, simultaneously.      modules and a built-in Storage Area
price was important
                             With the aggressive expansion of the call    Network (SAN) as the platform. One
but not exclusive.           center, Nimble Group needed to add to        module runs the database for Asterisk,
Functionality and            the existing Asterisk solution and install   one handles incoming calls, and the
reliability was at the       a scalable and fully redundant solution      remaining four are split into two dual-
                             that met the unique needs of a growing       node clusters that manage the thousands
core of the decision.
                             call center. This was important because      of outgoing calls made every day.
Functionality and            if the system went down long enough to       Configured in pairs, the modules (or
reliability are Asterisk’s   be realized by the call center employees,    servers) were scattered randomly across
biggest advantages and       it caused a significant disruption which     four quadrants of the call center.
                             could negatively impact sales.
it gave Nimble Group
the confidence
everything would work,
as designed.
Results:                                     About the Company:
                            Each module is capable of handling           Nimble Group
                            200 calls at a time. By scattering them      Nimble Group is a leading credit
                            throughout the call center, only one in      management company located in
                            four representatives would know if a         Cape Town, South Africa, providing
                            server went down, thereby causing little     anextensive range of services that
                            if any disruption of workflow in the event   include outsourced receivables
                            of failure. With each server acting as       management, collection services, and
                            backup, no caller should be down more        credit-risk consulting.
                            than two minutes at a time.
                                                                         Phone system being replaced:
                                                                         A SUSE® Linux Enterprise Server
                                                                         running Asterisk open source software,
                                                                         designed to support a 20-person call
                                                                         center. The expansion now supports
                                                                         1,000 users.



“Three separate companies recommended …
 implementing Asterisk. Why should I
 consider anything else … just get on with it!”
Tony Russell
IT Manager
Nimble Group
Michigan
Caterpillar
Objectives:
Implement Asterisk open source
software and redesign the entire IT/
telecommunications infrastructure
throughout corporate headquarters
as part of an effort to overhaul the
existing Avaya 8500 Definity G3
telephone system. Use a web-centric
VoIP system that could include their
six additional locations throughout
Michigan and implement SIP trunking
technology to greatly reduce costs.
Challenges:
                         1. Needed to design (from scratch) the        4. The existing infrastructure did not
                            IT infrastructure to support an entirely      support more than 15 VoIP phones,
                            new telephony system consisting of            and there were problems transferring
Michigan Caterpillar
                            corporate headquarters, two call cen-         calls into and out of the call center.
implemented Asterisk
                            ters, and six other remote locations.      5. Call quality was not up to standard
across seven locations
                         2. Six locations had Centrex lines and        6. An aging AT&T network backbone
and successfully
                            additional analog lines connecting            had been overhauled in order to
reduced call center         them to the other stores and the PSTN         accommodate upgrades in the old
costs by more than          (analog lines) so they had 4-digit            Avaya system.
40 percent.                 dialing within the state of Michigan.

                         3. Many of the locations utilized one or      Solution:
                            more PRIs operating within the ISDN in     Upon implementing Asterisk, the cost
                            order to implement multiple DSO. This      savings were immediate. The open
                            process enabled them to work faster,       source Asterisk solution was flexible
                            at a more reliable rate, and at a lower    enough that Michigan Cat could continue
                            cost; however, it still could not com-     using Cisco hardware, switches, and
                            pete in cost savings with SIP trunks.      routers — because it was compatible
                                                                       with the existing hardware infrastructure.
                                                                       Even with the added cost of the Cisco
                                                                       equipment, the end-product savings
                                                                       were undeniable.
Results:                                About the Company:
                            By implementing Asterisk with Cisco     Michigan Caterpillar
                            hardware it costs only $200,000         Michigan Caterpillar, whose corporate
                            compared to the cost of using Cisco’s   headquarters is located in Novi, Michigan,
                            complete VoIP telephony system          half-hour northwest of Detroit, was
                            (including hardware) which would have   founded as Michigan Tractor and
                            run Michigan Cat about $550,000.        Machinery Co. in 1944. In January 2011,
                                                                    the company sold to MacAllister
                                                                    Machinery Co. Inc., the primary dealer
                                                                    of Caterpillar equipment in Indiana. The
                                                                    Asterisk project consisted of improving
                                                                    the telephony for nearly 400 employees
                                                                    in two customer call centers, the Power
                                                                    Systems division, the corporate head-
                                                                    quarters in Novi; and locations in
                                                                    Grand Rapids, Mason, Kalkaska, Shelby
                                                                    Township, Saginaw, and Brownstown
                                                                    Township, Michigan. Michigan Cat
“Asterisk has provided Michigan Cat with a                          grosses $400 million in revenues annually.
 seamless, flexible system that is easier to                        Phone system being replaced:
 use than we ever expected.”                                        15-year-old Avaya 8500 Definity G3
John Laffey                                                         Other solutions considered:
Open Source VoIP Programmer                                         Cisco, ShoreTel, Siemens,
Michigan Caterpillar                                                upgraded Avaya
Digium. We’re changing the way businesses communicate.
             ®




Founded in 1999, Digium is the creator             The award-winning line of Switchvox IP               Want more information
and primary developer of Asterisk, the             PBX phone systems provides more than                 on Switchvox?
industry’s first open source telephony             a phone system — it delivers a Unified               Take a virtual tour of
platform. More than one million customers          Communications platform that integrates              this powerful Unified
in 125 countries have deployed Asterisk-           multiple features that increase productivity         Communications platform:
based systems. Digium is committed to              and lower monthly communication costs.               www.digium.com/switchvox
ending the days of expensive, proprietary          It’s the affordable solution with a proven
telecom. The Switchvox family of Unified           return on investment for businesses                  Contact us —
Communications solutions is built on               with 10 to 400 users.                                we’re here to help.
Asterisk and is designed to provide                                                                     Talk with a Switchvox specialist:
                                                   Learn more at www.asterisk.org
enterprise class features at affordable                                                                 1 877 344 4861
prices for small and medium businesses.                                                                 1 256 428 6271
                                                                                                        sales@digium.com


Copyright © 2011 Digium, Inc. All rights reserved. Digium and Asterisk are trademarks of Digium, Inc.
All other trademarks are property of their respective ownrs.

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Asterisk Open Source Communications

  • 1. More than a phone system. It’s a better way to communicate—and save. Asterisk ® Open Source Communications
  • 2. Cheektowaga Objectives: Replace an end-of-life Nortel® analog telephone system (that is patched with equipment from various vendors) with a web-centric VoIP infrastructure to reduce communications costs for this New York municipality. The project includes designing and implementing a VoIP infrastructure for 500 employees in 15 separate locations, including the mission-critical police department; the town hall campus, which contains six buildings; and the core location on Alexander Street.
  • 3. Challenges: Solution: 1. With Nortel equipment at the end of its Asterisk phone system, Polycom® 15-year lifecycle, Cheektowaga was phones, and Dell® servers. Cheektowaga has a lot having difficulty managing the system Quoted at thousands of dollars less than themselves. There were also problems traditional PBX systems, Asterisk uses more functionality than hiring external vendors for support. broadband (Internet) connections to tie a they did before, with business network to the traditional global 2. The system needed a complete unified communications telephony network. Since it uses broad- overhaul with highly-customized that allow voice mail to band instead of phone lines, employees infrastructure that would accomplish can work remotely, as long as they are email communications; both an upgrade to VoIP, and cut connected to the Internet. They use a call queues; group rings; communications costs. centralized administrative console at and Find Me/Follow Me 3. The system was non-expandable. each of the three main locations with capability. auto-call routing and direct inward dial 4. Cheektowaga was experiencing (DID). They also installed 300 Polycom limited voicemail capability desk set phones, and redundant Dell 5. Cheektowaga required multiple levels servers at each of the four main of redundancy for what they termed campuses. DID enables callers to dial “Continuous Government” — that in the directly into an extension without using event of a power failure, server failure, an auto-attendant and they utilize SIP or telecom outages at any one location, trunks that replace legacy PRIs and the phone system would continue to analog lines that were driving up function. communication costs.
  • 4. Results: About the Company: Since Asterisk is an open source Cheektowaga, New York software solution, Asterisk was able to This New York Township is a suburb of save the City the $60,000 they had Buffalo with a population of nearly 96,000 allocated for network upgrades by residents. olling $60,000 in equipment into what Phone system being replaced: amounted to a $100,000 communications Mixed-bag analog telephone system budget with no out-of-pocket product costs. This alternative proved significant in terms of cost savings to implement the overall task. “Cheektowaga is very happy with the system because it is engineered for flexibility, reliability, functionality, and expansion that will keep up with the growth of the town.” Eric Heuser President & CTO Source Technical, Digium Preferred Partner
  • 5. Nimble Group Objectives: Having expanded into two call centers in Cape Town, Nimble Group requires a scalable telephony system to support the rapid growth of their call center, while also building an IT infrastructure to support an existing staff of 350 - 400 representatives, with plans for 750 - 1,000 callers by the end of 2011.
  • 6. Challenges: Solution: Two years ago, Clarotech installed a Combined Asterisk with an Intel® single, non-redundant server on which Modular Server. Nimble Group felt open source Asterisk software could The Intel Modular Server has six separate connect up to 60 calls, simultaneously. modules and a built-in Storage Area price was important With the aggressive expansion of the call Network (SAN) as the platform. One but not exclusive. center, Nimble Group needed to add to module runs the database for Asterisk, Functionality and the existing Asterisk solution and install one handles incoming calls, and the reliability was at the a scalable and fully redundant solution remaining four are split into two dual- that met the unique needs of a growing node clusters that manage the thousands core of the decision. call center. This was important because of outgoing calls made every day. Functionality and if the system went down long enough to Configured in pairs, the modules (or reliability are Asterisk’s be realized by the call center employees, servers) were scattered randomly across biggest advantages and it caused a significant disruption which four quadrants of the call center. could negatively impact sales. it gave Nimble Group the confidence everything would work, as designed.
  • 7. Results: About the Company: Each module is capable of handling Nimble Group 200 calls at a time. By scattering them Nimble Group is a leading credit throughout the call center, only one in management company located in four representatives would know if a Cape Town, South Africa, providing server went down, thereby causing little anextensive range of services that if any disruption of workflow in the event include outsourced receivables of failure. With each server acting as management, collection services, and backup, no caller should be down more credit-risk consulting. than two minutes at a time. Phone system being replaced: A SUSE® Linux Enterprise Server running Asterisk open source software, designed to support a 20-person call center. The expansion now supports 1,000 users. “Three separate companies recommended … implementing Asterisk. Why should I consider anything else … just get on with it!” Tony Russell IT Manager Nimble Group
  • 8. Michigan Caterpillar Objectives: Implement Asterisk open source software and redesign the entire IT/ telecommunications infrastructure throughout corporate headquarters as part of an effort to overhaul the existing Avaya 8500 Definity G3 telephone system. Use a web-centric VoIP system that could include their six additional locations throughout Michigan and implement SIP trunking technology to greatly reduce costs.
  • 9. Challenges: 1. Needed to design (from scratch) the 4. The existing infrastructure did not IT infrastructure to support an entirely support more than 15 VoIP phones, new telephony system consisting of and there were problems transferring Michigan Caterpillar corporate headquarters, two call cen- calls into and out of the call center. implemented Asterisk ters, and six other remote locations. 5. Call quality was not up to standard across seven locations 2. Six locations had Centrex lines and 6. An aging AT&T network backbone and successfully additional analog lines connecting had been overhauled in order to reduced call center them to the other stores and the PSTN accommodate upgrades in the old costs by more than (analog lines) so they had 4-digit Avaya system. 40 percent. dialing within the state of Michigan. 3. Many of the locations utilized one or Solution: more PRIs operating within the ISDN in Upon implementing Asterisk, the cost order to implement multiple DSO. This savings were immediate. The open process enabled them to work faster, source Asterisk solution was flexible at a more reliable rate, and at a lower enough that Michigan Cat could continue cost; however, it still could not com- using Cisco hardware, switches, and pete in cost savings with SIP trunks. routers — because it was compatible with the existing hardware infrastructure. Even with the added cost of the Cisco equipment, the end-product savings were undeniable.
  • 10. Results: About the Company: By implementing Asterisk with Cisco Michigan Caterpillar hardware it costs only $200,000 Michigan Caterpillar, whose corporate compared to the cost of using Cisco’s headquarters is located in Novi, Michigan, complete VoIP telephony system half-hour northwest of Detroit, was (including hardware) which would have founded as Michigan Tractor and run Michigan Cat about $550,000. Machinery Co. in 1944. In January 2011, the company sold to MacAllister Machinery Co. Inc., the primary dealer of Caterpillar equipment in Indiana. The Asterisk project consisted of improving the telephony for nearly 400 employees in two customer call centers, the Power Systems division, the corporate head- quarters in Novi; and locations in Grand Rapids, Mason, Kalkaska, Shelby Township, Saginaw, and Brownstown Township, Michigan. Michigan Cat “Asterisk has provided Michigan Cat with a grosses $400 million in revenues annually. seamless, flexible system that is easier to Phone system being replaced: use than we ever expected.” 15-year-old Avaya 8500 Definity G3 John Laffey Other solutions considered: Open Source VoIP Programmer Cisco, ShoreTel, Siemens, Michigan Caterpillar upgraded Avaya
  • 11. Digium. We’re changing the way businesses communicate. ® Founded in 1999, Digium is the creator The award-winning line of Switchvox IP Want more information and primary developer of Asterisk, the PBX phone systems provides more than on Switchvox? industry’s first open source telephony a phone system — it delivers a Unified Take a virtual tour of platform. More than one million customers Communications platform that integrates this powerful Unified in 125 countries have deployed Asterisk- multiple features that increase productivity Communications platform: based systems. Digium is committed to and lower monthly communication costs. www.digium.com/switchvox ending the days of expensive, proprietary It’s the affordable solution with a proven telecom. The Switchvox family of Unified return on investment for businesses Contact us — Communications solutions is built on with 10 to 400 users. we’re here to help. Asterisk and is designed to provide Talk with a Switchvox specialist: Learn more at www.asterisk.org enterprise class features at affordable 1 877 344 4861 prices for small and medium businesses. 1 256 428 6271 sales@digium.com Copyright © 2011 Digium, Inc. All rights reserved. Digium and Asterisk are trademarks of Digium, Inc. All other trademarks are property of their respective ownrs.