Astro pres
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Astro is an app that aims to create a more engaging social experience by connecting people through interactive real-world activities. It uses gamification elements and rewards to motivate users to interact and grow their social circles. The app recognizes real-world interactions and locations to provide an immersive social environment across connected devices. Astro's goal is to become addictive by fulfilling users' needs for real connections, popularity, and self-improvement.
Astro pres
- 1. astro Grow through interactions. We are meets for real interactions. MOSCOW
- 2. The problem Life is not so engaging? Why does it should look like this?
- 3. It should not! Try astro! With our app your life will turn into a brand new experience. It creates an interactive environment where you can easily meet like-minded people, grow within your circles and become popular. +3 +3 +6 +3 +5 Make your life more engaging and fun!
- 4. How does Connects Creates an interactive with Facebook environment of all devices it work? 1 running astro in physical world 2 5 DC Comics Work at astro Dancing Creates a positive habit to interact and grow 4 with astro 3 Recognizes real world activity Rewards users for real activity
- 5. What the user What the gets partner gets • Real connections • New source of user acquisition • Popularity • More engaged customers • Self-improvement • Extremely accurate targeting • Real emotions • Direct sales • Personal discounts (coming • High virality soon) • High loyalty A pill from loneliness, a tool to with extremely engaged become popular and improve users and high virality rate. himself.
- 6. Main components of astro 4sq alike UI easy to use Gamification Real connections astro motivates and engages/ emotional=addictive makes addicted to it Virality Uses Open Graph and other API’s
- 7. Market size 50 000 000 16-35 y.o potential users only in USA and there are much MORE
- 8. Monetization • Personal deal platform (targeted “Specials”) • Status upgrades (point boosters, multipliers) • Targeted local campaigns
- 9. Competitors Why astro is better? Gamification = Fun Emotional = Addictive Self-improvement=Value New social experience Others: No useful context Boring No value for users Foursquare Highlight Klout
- 10. Marketing plan PR SMM Virality • press • all social media • Open Graph + • bloggers • viral content other API’s • video reviews • geo contests
- 11. Next steps NOW: • processing social interactions called ‘Meet-Ups’ NEXT: • interactions with venues, objects and products • open our API for other services to score interactions with them • add more devices like Nike+ Fuelband or Google glasses • Personal deal platform
- 12. Financing Development Raising: Marketing Other 250k$ SMM PR
- 13. Vision “Devices are no longer platforms, but infrastructure.“ Our vision “What’s the age of context? Five radically expanding technologies/data types. 1. Sensors. 2. Wearable computing. 3. Big Databases. 4. Social network behavior. 5. Location. What will that bring for consumers? Highly personalized experiences and products. For companies? An extraordinary level of contextual business intelligence: clear vision of what your business will be and who your customer is.” Robert Scoble http://scobleizer.com/2013/01/22/the-contextual-sensual-ces2013/
- 14. Founder • Kirill Karev Perfectionist, 50% Analyst/50% Artist, Hard worker • 23 y.o • Russian University of Economics named after G.V. Plekhanov, Master’s degree in Information Technology • Experience in Marketing(1 year), Copywriting(1 year) and Sales(3 years) • Russian – native, English – Advanced Product, Strategy, Promotion
- 15. Co-founder • Sergey Sedov Code ninja, Hard worker • 26 y.o • Moscow State University of Economics, Statistics and Informatics, Specialization: system and Internet programming, Diploma of specialist • 6 years experience in j2ee, 3 years in ios • Russian – native, English – Advanced Design and Development
- 16. Thanks for watching!
- 17. Contacts • Moscow • karev.kirill.a@gmail.com • +7 905 739 5963 • www.facebook.com/kirill.karev • www.astrotheapp.com • @app_astro • www.facebook.com/astrotheapp • https://angel.co/astro To try the app please contact me, so I can send you an invitation!