Atmosphere cse 2013 final
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The document outlines strategies for improving collaboration, aligning goals, increasing sales and market share, rewarding top performers, becoming a leader in corporate social responsibility, developing a high-performing culture, increasing awareness and funds for a foundation, and celebrating milestones.
Atmosphere cse 2013 final
- 1. IMPROVING collaboration within a group ALIGNING the organization towards a common goal INCREASING SALES to gain market share REWARDING top performers to recognize and value great work BECOMING A LEADER in corporate social responsibility DEVELOPING A CULTURE of flawless execution INCREASING AWARENESS AND FUNDS for your foundation CELEBRATING a major milestone © 2013-2014 Atmosphere Event Communications. All Rights Reserved.
- 2. La fin d’un périple JOURNEY TO TCC marque toujours le début d’un autre. Vous avez été préparés à travailler was a custom designed training campaign (over a 6 month period) reinforcing the en équipe, à faire face aux conflits et à bâtir la confiance. Le 11 décembre, votre monde notion of trust building, constructive conflict, and commitment to common goals. The objective was to build a more cohesive, functional team that members were aura besoin que vous mettiez votre apprentissage à exécution. Le moment est venu de vous engager…et de conquérir! Every journeys end committed to. The campaign included strategically aligned learning simulations marks the beginning of a new one. and workshops, theme development, teasers, follow-up implementation, commu- As a team you’ve been prepared to face conflict and build trust. On December 11 th , your world nication plans, giveaways, venue selection, and event logistics. needs you to put your learning into action. Its time to commit and conquer! NOMINATED : Best Corporate Team Building Award ( 2010 ) Canadian Event Industry Awards. «L ’engagement de l’individu à l’effort “Individual commitment to a group effort, de groupe, voilà ce qui fait fonctionner that is what makes a team work, une équipe, une compagnie, une société, a company work, a society work, une civilisation. » a civilization work.” – Vince Lombardi – Vince Lombardi FLY ME TO THE MOON (Fundraising Event) Our mandate was to design and deliver a star studded grand prix fundraising gala for 600 elite guests with only a 3 week deadline. The event took place in a 42,000sq’ completely bare hangar. Our first challenge was having access to the space for 12 hours and that the space would be occupied by the operator while we were setting up. Additional challenges were ensuring that all airport regula- tions were followed as well as creating a space that could be elegant and intimate enough to cater to the high end crowd. The final challenge was to assemble “A” list talent that included Ben Mulroney to host and Sister Sledge and Thelma Houston to perform. Careful attention to detail both with logistics and décor helped us flaw- lessly execute a high-end event that raised over 200k for Montreal Hospitals. WINNER : Best Event for a Charitable Organization ( 2009 ) Canadian Event Industry Awards. AEROPLAN GIVES BACK Aeroplan’s goal was to create a socially responsible team-building experience. Our long-standing relationship with this client was the key that allowed us to push the envelope in order to achieve maximum engagement.We designed a dynamic and impactful two-day CSR (corporate social responsibility) experience by having the Aeroplan team generate awareness and support for Dans la rue. The event culminated at a sleepout which helped to raise $79,000.00 in solidarity for street kids of Montreal. NOMINATED : Best Corporate Team Building Event ( 2012 ) Canadian Event Industry Awards. Website: www.atmosphereevents.ca | Email: info@atmosphereevents.ca | 5524, rue St-Patrick, suite 208, Montréal (Québec) Canada H4E 1A8 T . 514.735.6655 F. 514.735.6654 TOLL FREE: 877.774.3738 © 2013-2014 Atmosphere Event Communications. All Rights Reserved.
- 3. SPECIAL EVENTS, MEETINGS, TEAMBUILDING, TRAINING AND FOLLOW UP COMMUNICATIONS… From a one off event to the strategic implementation of events to meet your organizational obejctives. Website: www.atmosphereevents.ca | Email: info@atmosphereevents.ca | 5524, rue St-Patrick, suite 208, Montréal (Québec) Canada H4E 1A8 T . 514.735.6655 F. 514.735.6654 TOLL FREE: 877.774.3738 © 2013-2014 Atmosphere Event Communications. All Rights Reserved.
- 4. © Atmosphere Event Communications 2013-2014 Canadian Special Events EXPO 13 / The Great Idea Show / March 20 @atmosphereevent facebook.com/atmosphereeventcommunications 5524 St Patrick Street, #208 , Tel: 514.735.6655, Toll Free : 877.774.3738, info@atmosphereevents.ca, www.atmosphereevents.ca © Atmosphere Event Communications
- 5. © Atmosphere Event Communications 2013-2014 Great event : Now what? @atmosphereevent facebook.com/atmosphereeventcommunications
- 6. © Atmosphere Event Communications 2013-2014 How would you Sustain the momentum of your event? • With a well formed follow up strategy @atmosphereevent facebook.com/atmosphereeventcommunications
- 7. © Atmosphere Event Communications 2013-2014 2012-2013 Why develop a follow up strategy when Planning events? It allows you to: • Build towards being recession proof • Help drive the client’s business forward • Become a strategic long term partner • Focus on message retention and sustainment • Measure the effectiveness of the event • Create a recurring revenue model @atmosphereevent @atmosphereevent facebook.com/atmosphereeventcommunications #eventstrategytse2013
- 8. © Atmosphere Event Communications 2013-2014 Being Strategic means: • Aligning events to corporate objectives @atmosphereevent facebook.com/atmosphereeventcommunications
- 9. © Atmosphere Event Communications 2013-2014 Post event follow up means: • Using communications tools, other events, and training to reinforce messages • i.e. Email marketing ,Teambuilding, webcast, internal magazine, social media, training programs , video, surveys etc… Get creative ! @atmosphereevent facebook.com/atmosphereeventcommunications
- 10. © Atmosphere Event Communications 2013-2014 Journey mapping @atmosphereevent facebook.com/atmosphereeventcommunications
- 11. © Atmosphere Event Communications 2013-2014 @atmosphereevent facebook.com/atmosphereeventcommunications
- 12. © Atmosphere Event Communications 2013-2014 Take the 10,000 foot view • Take a pulse of what is going on with your client's organization before planning the event. • Consider asking some new questions: @atmosphereevent facebook.com/atmosphereeventcommunications
- 13. © Atmosphere Event Communications 2013-2014 Needs assessment • Why are you hosting the event? • What is happening in the organization? • Have there been any changes? • What are your goals and obstacles? • What skills and or knowledge is to be learned? • Who is your competition? • What is your primary outcome? • What type of mediums do use use to communicate with your organization? Example, webcast, print, email, social media @atmosphereevent facebook.com/atmosphereeventcommunications
- 14. © Atmosphere Event Communications 2013-2014 The concept • What’s the theme? • What are the key messages? • How will the environment and décor serve to reinforce those messages? • How will we brand the event? @atmosphereevent facebook.com/atmosphereeventcommunications
- 15. © Atmosphere Event Communications 2013-2014 The event • Which location best serves the objectives and key messages? • What training or team building needs to take place to help participants act on the key messages? • How can food and beverage & AV best serve our objectives? • How can marketing collateral/signage be reused for follow up? @atmosphereevent facebook.com/atmosphereeventcommunications
- 16. © Atmosphere Event Communications 2013-2014 The follow up • Length of time to sustain the message ? • Can this event link to other events? • What communication vehicles are available? • Who are we communicating with? • How will we know that we are successful? @atmosphereevent facebook.com/atmosphereeventcommunications
- 17. © Atmosphere Event Communications 2013-2014 @atmosphereevent facebook.com/atmosphereeventcommunications Take your events further 5524 St Patrick Street, #208 , Tel: 514.735.6655, Toll Free : 877.774.3738, info@atmosphereevents.ca, www.atmosphereevents.ca 5524 St Patrick Street, #208 , Tel: 514.735.6655, Toll Free : 877.774.3738, info@atmosphereevents.ca, www.atmosphereevents.ca
- 18. © Atmosphere Event Communications 2013-2014 More information For more information on Atmosphere Event Communications please visit our website: www.atmosphereevents.ca @atmosphereevent facebook.com/atmosphereeventcommunications
- 19. © Atmosphere Event Communications 2013-2014 Jason Katz Title: President A 26 Year Veteran in the events industry. From the technical side of events to the sales and marketing, Jason has proven his worth to many corporate clients over the years including Tommy Hilfiger, Home Depot, McDonald's and Aeroplan. This award winning producer from Atmosphere Event Communications has carved out a niche in the corporate events and meetings industry by not being complacent. By guiding his clients and his team to a place well after the event is completed, Jason has developed strategies that companies will begin to apply if they want to maximize the potential of their events! jkatz@atmosphereevents.ca 514.735.6655 Ext.22 @atmosphereevent facebook.com/atmosphereeventcommunications
- 20. © Atmosphere Event Communications 2013-2014 Jonathan Braunstein Title: Training Lead Jonathan has helped organizations develop, change, and overcome their challenges for over 10 years. His exposure to a diversity of organizational cultures gives him the ability to place himself in a CEO's shoes trying to meet a triple bottom line, while also designing employee-centered approaches that empower people to be part of the conversation and mobilized towards collective goals. He’s applied his innovative change process designs and workshop facilitation methodologies towards achieving organizational effectiveness in settings ranging from pharmaceutical, IT and retail, to Universities, not-for-profit and community service organizations. He is currently an MA candidate in Human Systems Intervention at Concordia University and plans on pursuing a PhD in Social Change and Mobilization. jonathan@atmosphereevents.ca @atmosphereevent facebook.com/atmosphereeventcommunications