Attentive.ly how-to series

Editor's Notes

• #2: Get to know your social members
• #3: click on View All Members follow everybody with >1K followers* on Twitter, greet or Retweet
• #4: Determine top 20 Members with the largest accounts on twitter create a private list "top supporters" make a daily or at least weekly habit of logging in, scanning, messaging and reTweeting -- goal is at the start just to amplify engagement with them, raise your profile in that social media space with them
• #5: anybody >2K followers, click through to profile * as appropriate to your list size / results note top bloggers, add to blogger outreach note celebrities, MOCs ensure that you are following them on twitter message / RT 2-5 top members per day => make a habit! => get ED (candidate) to do the same
• #6: anybody >2K followers, click through to profile * as appropriate to your list size / results note top bloggers, add to blogger outreach note celebrities, MOCs ensure that you are following them on twitter message / RT 2-5 top members per day => make a habit! get ED (candidate) to do the same do #FF for each group: bloggers one week, journalists another... however it breaks down
• #7: click on View All Evangelists Determine top 20 Evangelists follow them on twitter can create another private list, or add them to top supporters determine who is following you in return send a direct message thanking them for being a member and for following you send public thank you tweet to top members via Twitter get ED (candidate) to do the same do #FF where appropriate offer top Evangelists a freebie publicly on twitter, ask them to DM their mailing address - tshirt, water bottle send DM each week requesting a RT of an important message
• #9: Determine top 10 Words in use by members weekly or monthly share with communications, executive, field and/or program team incorporate top words into socnet outreach messages, press releases, speeches, blog posts etc speak the same language as your members to encourage more participation, loyalty and connection how do the top words from Attentive.ly used by members in social media differ or are similar to the words in Google Analytics that people use to find your site in search engines. compare the top 10 on each list to refine strategy.
• #10: Determine top 5 Hashtags that your members are using once a week ensure that you send at least 3-5 tweets that week using those hashtags monitor RTs and follower growth - is there a pickup? ask ED to use the most popular hashtag in their tweet share popular member hashtags across your team
• #11: Get to know your social members
• #15: segment by: on Facebook, in Boston; send msg asking them to co-host an event
• #18: export your Twitter list, follow those w/ >1000 followers on Twitter
• #19: determine top evangelists on both email and Twitter -- who on the twitter list has >500 followers and also has responded to multiple email alerts in the past 3-6 months. what types of issues do they seem most interested in? create a short list of 30-40 people and invite to a special “ team ” for tailored email and twitter updates. for example, host a call with your ED or policy person and invite them. DM them special content thank them publicly for being all-star members on Twitter and Facebook
• #21: First, start with your own Google Analytics -- what keywords are people using to find your site? To find the campaign landing pages you're pushing?
• #24: You may ALSO want to include keywords that pull out particular segments of your list... e.g. #latism -- trying to reach Latino audience, use keywords relevant to that audience
• #25: Note tone of messages & themes by date by popularity (note dates)
• #26: Id 5 related keywords and hashtags based on results
• #27: Id 5 related keywords and hashtags based on results
• #28: Determine top 10 member leaders tweeting or fb ’ ing on relevant keywords and hashtags
• #29: Determine top 10 member leaders tweeting or fb ’ ing on relevant keywords and hashtags Can look at just FB / just Twitter... follow them on twitter send DM asking to RT campaign message
• #32: of course, this is all in addition to your regular social media outreach -- should always be looking at top influencers in the space, top bloggers -- similar treatment
• #34: Batchbook is how we manage our blogger and media lists currently -- moving soon to GroupHigh for bloggers. Allows us to create a list, bloggers in general or by subtopic, e.g. green bloggers, mommy bloggers -- and export it.
• #35: What we did with the Fission account was then upload them into Groups So we can monitor what our target groups of bloggers are saying And when we're promoting a campaign -- we can actually search for a set of keywords within that set of bloggers to see who is talking about it Very similar to what you'd do for blogger research in general when promoting a campaign, but this is within a smaller group of bloggers we're trying to keep engaged over time, build a relationship.
• #36: The live feed in itself is not a lot of information, but if you make a habit of scanning through that daily -- segmenting by top activists and donors if you have those segments -- look at a few pages -- and you'll notice right away when something starts to catch on. Pay attention to themes, HOW people are talking about an issue. Right now, the top words and hashtags are all-time. In the next week or two, we'll be adding a filter by week and month -- so you can see how these are changing, what's popular NOW.
• #37: Do this every day -- search for the terms you're trying to promote (your org and campaign) and retweet 3-5 supporters.
• #38: once you have the lists in place, it only takes a couple of minutes per day to ensure you're keeping your best supporters and most critical media targets -- engaged on Twitter (and Facebook)
• #39: if you only have a few min/day - you can schedule these at the best times to tweet... (yes, there's a little penalty for posting from apps, but it's worth it)