The Science of Building Community
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The document outlines a five-step process for building community engagement online, emphasizing the importance of identifying and connecting with advocates and influencers. It suggests finding common interests, engaging through various platforms, and promoting content that resonates with the community. Key strategies include analyzing audience interactions, testing different content types, and continuously refining approaches based on analytics.
The Science of Building Community
- 1. The Science of Building Community By Jennifer Sable Lopez Director of Community at SEOmoz @jennita
- 3. You’re ready to be interested. 5 Steps.
- 4. 1. Find Your People
- 5. Advocates, Influencers, Prospective Clients 1. Find Your People
- 6. Followerwonk @jennita #ID2013 Search what people say about themselves
- 7. Followerwonk @jennita #ID2013 By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.
- 8. Followerwonk @jennita #ID2013 Compare Users to findsimilar followers
- 13. @jennita #ID2013
- 14. 1. Find Your People 2. Find Their Interests/Passions
- 16. @jennita #ID2013 What types of questions do they ask/answer
- 17. Advanced Searches @jennita #ID2013 What do they pin??
- 18. 1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About
- 19. Community Content Curation @jennita #ID2013 http://www.seomoz.org/webinars/social-content-curation
- 25. Twitter Lists @jennita #ID2013 They *are* good for something!
- 26. 1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage
- 27. @jennita #ID2013 Schedule tweets + Review Analytics
- 28. @jennita #ID2013 Connects to the apps you’re already using
- 29. @jennita #ID2013 Content Roundup Create an email Write a post Make a video
- 30. @jennita #ID2013 Promoting them = them promoting you
- 31. Talk about what *they* care about @jennita #ID2013
- 32. And what *they* love @jennita #ID2013
- 33. 1. Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage 5. Test, Test, Test
- 37. Facebook Insights @jennita #ID2013 Top engagement from “fun” posts Fun posts Content
- 38. Start With A Question @jennita #ID2013
- 39. Review the Data @jennita #ID2013 http://danzarrella.com/infographic-exclamation- points-get-more-retweets-but-fewer-clicks.html
- 40. Continually try new things.
- 42. Jennifer Sable Lopez Director of Community at SEOmoz @jennita jen@seomoz.org Thank You