Using Social Analytics For Testing
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Jennifer Sable Lopez emphasizes the importance of utilizing social analytics for testing in social media strategies. She suggests various methods to analyze engagement, optimal posting times, and identify influencers, encouraging users to experiment with their data. The overall message is to leverage analytics to enhance social media effectiveness.
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Using Social Analytics For Testing
- 1. Using Social Analytics For Testing By Jennifer Sable Lopez Director of Community at SEOmoz @jennita
- 2. You’ve gathered all the data.
- 4. You’ve convinced your boss.
- 5. Happy Dance
- 6. But, how can you actually use the data?
- 7. Hmmm…??
- 8. Use it to test, of course! Answer these questions…
- 9. What’s the best time of day to _______?
- 11. Post on Facebook @jennita #ID2013 Notice a trend?
- 12. Post on Facebook @jennita #ID2013
- 13. Publish a Blog Post @jennita #ID2013
- 14. Publish a Blog Post @jennita #ID2013 Same 24 hour time period
- 15. Publish a Blog Post @jennita #ID2013
- 16. What content gets shared most?
- 17. @jennita #ID2013
- 18. Facebook @jennita #ID2013 We post more links… But Photos have better engagement!
- 20. @jennita #ID2013 Content w/ the most reach
- 21. @jennita #ID2013 Content w/ the most reach Google+
- 22. Who are *my* influencers?
- 26. How about those negatives?
- 30. Don’t stop here.
- 31. Don’t stop here.
- 32. Don’t stop here.
- 33. Use your own data.
- 34. Test. Make Social work for you.
- 35. Jennifer Sable Lopez Director of Community at SEOmoz @jennita jen@seomoz.org Thank You