The document discusses strategies used to attract the target audience of a pop alternative magazine. The cover uses a female model posing in a sexually appealing way according to conventions of the genre. Inside pages feature a pull quote to grab attention and a full page photo of an up-and-coming artist. Known artist names are also listed to attract readers. The contents page prominently displays the cover image and masthead to guide readers to find interviews and attract their attention to page listings in bold text. The overall goal is to use visual elements, familiar conventions, and prominent features to engage the target 16-24 year old readership.