Attract audience address blogger
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The document discusses how the author attracted their target audience for a music magazine. They used words like "rock and indie" on the front cover to indicate the genre. Color schemes of red, white, and black were used to attract attention. Pictures and text were balanced on the pages to guide the reader's eye. The article included interview questions about music careers to inspire other musicians. Fashion was also featured to show its importance in the industry. The document briefly outlines several audience theory models, such as the hypodermic needle model where the message is directly received, and the two-step flow theory where some explain media to others.
Attract audience address blogger
- 1. HOW DID YOU ATTRACT/ ADDRESS YOUR AUDIENCE? Audience: The people that view, read, listen, witness something and have an interest in something
- 2. MY MAGAZINE FRONT COVER I wrote 'Rock and indie' on my magazine which obviously states the type of magazine it is, it suggests the type of singer the article is about and I used the promotion of a 'free album' to entice readers to buy the magazine. I used the words 'festival' and 'gig' on my magazine- this attracts my target audience as they will be enthusiastic about attending the events and they will be familiar with the events.
- 3. THINGS THAT ATTRACT MY AUDIENCE. I have used basic text to attract my audience, I used red, white and black to entice my audience because these colours are bold, striking, and work well with each other. The magaizne NME has inspired me to use this colour scheme as it has worked well with their target audiences. I have positioned the majority of my text on the left hand side of my front cover and on the right hand side of my contents page and double page spread, this adds variety and also when the reader opens the magazine their attention is straight away focused on the text with the writing on it. I have positioned my pictures on the opposite of the text, on the front cover the focal point on the picture is on the right, whereas on the contents and double page spread the photo is centred on the left. This balances out the writing with the pictures and makes the reader want to 'scan' the page to look at both the pictures and the text.
- 4. ARTICLE In my article I have asked questions such as 'How would you describe your music?' 'Who writes your music?' 'What is the first song you have ever covered?' 'What is next for you, where do you see yourself in the future?' All of these questions relate to music some way, which is why it is aimed at the target audience. The girl that I interviewed was a talented singer that was interested in growing her career in the music industry, since my magazine is aimed at other teenagers I feel as if my article can be a inspiration to those who would like sing or be in the music industry. I also added the aspect of fashion to my magazine because I feel that even for those high up in the music industry fashion plays an important part. You are judged, and looked at by the clothes you where and the way you portray yourself. The girl on the magazine was in a tight midi-dress, this outfit made her look sophisticated, young and quirky which will drag the attention of those who think she 'looks good' before know who she is or what she sounds like.
- 5. AUDIENCE THEORIES The audience theory is an element of thinking that developed with academic literary theory and cultural studies. When researching 'attracting audiences' I found several theories such as The hypodermic needle model, two step flow, uses and gratifications, reception theory, Obstinate audience theory and the Hypermedia seduction theory. The two step flow is the theory that the people with most access to media, and the highest media literacy explain and diffuse the content to others- this is a modern version of the hypodermic needle model. The hypodermic needle model is where the intended message is directly received and wholly accepted by the receiver. The way the audience receive the media (magazine in this case) is the way it is portrayed.