Attribution Theory
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The document discusses attribution theory, which proposes that people try to explain events by attributing them to either internal causes like ability or effort, or external causes like task difficulty or luck. According to Fritz Heider, attributions can be internal, related to personality and beliefs, or external, related to situational pressures. Effective use of attribution involves applying it where people are thinking of causes, and providing internal rather than external attributions, allowing the receiver to think for themselves.
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Attribution Theory
- 1. ATTRIBUTION THEORY Presentation By SOUMYA PRAKASH PARHI
- 2. Reflection Activity I would like you to take a moment to think about one good thing that has happened to you this week. Think about the main reason why this good thing happened.
- 3. ATTRIBUTION THEORY One of the most amazing features of human beings is this: We try and explain Anything.
- 4. ATTRIBUTION THEORY According to FRITZ HEIDER : THE REASON BEHIND THE BEHAVIOR CAN BE INTERNAL / EXTERNAL ATTRIBUTION. Internal attributions personality characteristics beliefs External attributions situational pressure/influence Example: Student turns in papers late Internal: lazy, partying all the time External: family problems, working, girlfriend
- 5. ATTRIBUTION THEORY Locus of Causality Internal is when you believe the outcome is a response of your ability or effort. External is when you believe the outcome is a response of the task difficulty or luck. Stability Is whether you believe that the outcome is either stable (same outcome will occur every time) or unstable (the outcome will vary). Controllability Is whether you believe that the outcome is either controllable (by yourself) or uncontrollable (not in your control).
- 6. Using Attribution Effectively There are two steps to effective use of attribution: First, it must be applied in a situation where people are thinking about why things are happening. Second, the explanation must be an internal attribution. Remember Less Is More . The less you do and the more you let the receiver think; the more change that occurs.
- 7. THANK YOU