The document summarizes the results of a questionnaire given to 20 people after viewing the trailer for a horror film product. The questionnaire asked about preferences for horror subgenres, revealing antagonists and protagonists in trailers, amount of action, and pace of trailers. Most respondents preferred the 'human monster' subgenre shown in the trailer, revealing main characters, having some but not too much action, and a fast pace. Additional open-ended questions about the trailer's storyline and representations challenged Barthes' theory that the creator does not define a text's meaning by showing the audience picked up on the intended enigmatic and male-dominated themes.