Understanding audiences self assessment
- 1. Understanding Audiences self assessment TASK 1: Audiences and Star Trek I think my research into audiences and how they’re determined was pretty well done. I’d done a good job of displaying information on demographics and income brackets, as well as how they determine the potential audience for a film. I think I could have explained what psychographics are by means better than a quote. However, the table afterwards showed each demographic (mainstreamers, aspirers) rather effectively. When it came to Star Trek, I talked about the series more extensively than how they’re actually marketed to audiences. My research on why people like Star Trek was also not very extensive. I think that when it came to showing the films before the reboots, my table showed when each one was released well, but not very much beyond that. In fact, I focused more on fan reactions to the reboots. I do think that I provided some good information on how the reboots were marketed and how much of a challenge it would be. I think I did a very effective, extensive analysis of a trailer for the 2009 reboot movie. TASK 2: Genres and Authorities I’d chosen the thriller and action genres because while they have both have some level of suspense, they have different means of conveying it. I’d had a consistent colour scheme of black and white; black for thriller and white for action, but it made some of the slides look bland.
- 2. My conventions of thriller films focused on cinematography and how the camera is used to make the audience uneasy, whereas with action films I focused on characters as well as the marketing and production aspects. In the iconography section, as well as highlighting tropes of each genre effectively, I also showed certain examples which were made famous by certain movies. I also created collages of iconography of both genres. I’d also added notable films and directors of both genres. This wasn’t entirely necessary, but I just felt like adding it to show which the most famous examples are. When it came to the trailer analysis, I decided to use the final trailer for Gravity, a late 2013 thriller because I liked it ever since I saw the first trailer for it back in August 2013. I think that my analysis was very in-depth, but when I’d had trouble with placing and resizing screenshots as well as the arrows on the 2nd slide of the analysis. As for the action trailer, I used a trailer for Commando, an 80s Schwarzenegger film. This trailer was much shorter than the one for Gravity, so it was much easier to work with. Information about the BBFC wasn’t too hard as luckily for me it was mostly on their site. I am particularly happy with the table I’d used to display age ratings, although placement of some of the logos in the final PDF is too high. When it came to showing how the BBFC affects genres, I’d picked examples of movies I had seen before this, as it’d be easier for me to recall them rather than go onto a Wikipedia page. Information about the ASA affects genre was harder for me to find, as such information wouldn’t be so readily available on their site or through a Google search. It was easier to peruse their own ratings and ultimately I didn’t find that much information on that subject. TASK 3: Poster analyses
- 3. I didn’t put as much work into these as I’d hoped I would, as both trailers are actually shrouded in darkness and leave much to the imagination. The Commando poster, in particular was tricky to analyse as it doesn’t give as much information about the film as it does what would appeal to those who’d already seen it and wanted to buy it on VHS. The darkness on the Gravity poster does play into the movie quite well, but once again, I’d only managed to get 4 boxes because of this.