Audience interview analysis.
- 1. Audience interview analysis What is yourfavoritegenreand why? Thisquestionwasextremelyimportanttousas we developedandchose agenre to portray andit had majorinfluence onusas we progressedwiththe narrative of the musicvideo.Itisimportantasit exploresthe reasonspeopleenjoythe genrestheydo,suchassupportingundergroundbandsas mentionedbyresponse1. Person1 mentionedshe enjoyedthe alternative genre,whichincludesbandssuchasImagine Dragons, PixiesandNirvana.She statedshe enjoyeditbecause she likestosupportundergroundbands. Person2 saidindie wastheirfavorite genre,whichincludesbandssuchasthe Wombats,The 1975 and Circawaves.Thiscandidate saidshe enjoyedthisbecauseitdidn’tfollow commonconventionsthat othergenressuchas pop did. Person3 saidshe likeda combinationof pop,hiphopandrap because these genreswere always good at creatinga party, and were alwayssure tobe uplifting. Whatis yourfavoritemusicvideo and why? Thisquestionwasalsoquite influential inourdecisionmaking,bylooking atthe videosandreasoning behindpeoplelikingcertainvideos,we couldfurthertailorourvideoanddigipacktothe audience. Person1 statedthat theirfavorite videowas‘Vogue’byMadonna,theysaidthattheylikedhow exciting and active the video was,withafull dance routine.Thismeansthatinour final productionwe could explore the realmsof choreographyandperhapscreate adance that the fanscouldalso do,adheringto the usesand gratificationtheoryandbeinginvolved,alsoseeninGoldhabershierarchyof needs. Person2 saidtheyenjoyedavarietyof differentmusicvideosfrombandssuchas the wombatsas they were creative anddifferent,whichfurtherimpliesthatouraudience wouldreallyenjoytosee newand creative ideas,ratherthanjustadheringtostereotypesthroughout. Similarly,person3arguedthat the Major Laservideofor‘Know nobetter’washer favorite due tothe strongnarrative,illustratingthatouraudience mayenjoyaclearand easilyfollow-ablestoryline. Do you prefernarrativeor performance? Thisquestionwouldhelpusdevelopourstorylineandforma more coherent,watchable video. Person1 believed narrative wasmore importantinavideoastheybelievedif usedproperly,couldbe fairlyinfluential asit can carry a strongmessage,ratherthanjustseeinga‘star persona’asdescribedby Goodwin. Person2 said performance wasfar more importantastheycan see the bandas if theywere being watchedlive,offeringandintroducinganotherside tothe bandthanwhatthe audience hadalready seen. Conversely,person3statednarrative waspreferable because itofferssignificantdistractions,(Usesand Gratificationstheory –Escapism) where youdon’thave toworryabout choresor tasks andcan simply focuson the video.
- 2. Do you preferrealistic or fantasy videos? Thisquestionwouldhelpusestablishwhetherwe wanted tofollowarealisticnarrative orsomething froma fantasygenre. Person1 and 2 bothansweredstatingrealitywaspreferableasitwasmore relatable tothe audience, theydo notfeel thata fantasy videorightlydepictstheirlifeandthereforedonotfrequentlyenjoy watchingsuchvideos. Person3 howeverarguedthatfantasyvideoswere better,thisisbecause itoffersfurtherescapism, movingyouto an entirelynew environment. Do you like links between audio and visuals? Thisquestionillustratedthe depthtowhichwe neededtoconnectourvideoandaudio,helpingus developthe storyboardandnarrative toa significantextent. Person1 arguedthat a stronglinkcan oftenpresentamore memorable andiconicvideo,asdidperson 2, demonstratingthatoften,if usedcorrectlycanbe extremelyeffective. Person3 suggestedthatthere’snosignificantdifference betweenhavingalinkandnot, showingthat sometimesthe audience doesn’talwaysfindtheselinksasbeneficial tothe overall video. Conversely,person4believedthatitcanbe veryeffective,however,if overuseditcanbecome annoying and overthe top toofrequently.Thismeansthatwhendevelopingourvideo,we will have toensure that there’snottoomany links,butstill enoughthatit’snoticeable. Who is yourfavoriteartistand why? Person1 saidThe Killerswere theirfavoritebecause ithadastrong presence andwasempowering music,showingthatthispersonenjoysmusicwithemotion,ratherthanpopmusicthatmay not present any feelings. Person2 suggestedFickle Friendsweretheirfavorite,thiswasdue tothe uniquenessof theirmusic, showingthatthispersonvaluesadifferentgenre,ratherthanmainstreamlikeperson 1. Person3 arguedthat Major Laser was theirfavorite ashe offersalot of audience interactionandhis musicisalwaysreadyto get a party started.Thisshowsthatshe valuesan excitingandhighenergy performance. Person4 statedThe Wombatswere theirfavorite,sincetheywere,similarto2, unique andhadstrong, goodlyrics,showingthatlike the otherrespondents,theyvaluedastrongemotionportrayedthrough theirmusic. Are you likely to invest in an artist afterhaving watched a video? Person1 statedyes,as longas the musicvideowasgood;suggestingthatthe audience are more than willingtobecome involvedinanartist,as longas whatthey’re presentingisappealingtothe audience. Similarly,person2statedyes,butit diddependonthe qualityof the videoagain. Both person3 and 4 suggestedthattheywouldinvestastheywouldmostlikelywanttoexplore especiallyif theyenjoyedthe performance providedbythe artist.Thisdemonstratesthe significance of the video,if the audience are intrigued,theyare more likelytopurchase the album, therefore the music videowe produce will have totake all of our audience researchintoaccountanddevelopastrongmusic video.