Digipak ideas analysis.
- 1. Albumcover The main image isseentobe light and brightwitha varietyof colour withinthe eye level,zoomedin, wide shot.We wantedtoemphasize the use of colourwithinthe image to portray the 90s as a fun-loving, happyera as the album’shitsong ‘1996’ is all aboutbeingnostalgic for the 90s. We’ve alsoincorporated a filteroverthe image tomake it appearas thoughthe image was takeninthe 90s andhas faded slightlyovertime.Thistherefore meansthat the audience will see the image as authenticandwill immediatelyrecognisethatitis inspiredbyaprevioustime. The two girlsstoodside byside are predominantlysymmetrical intheir bodylanguage andchoice of clothing.Thissymmetry,isvisually pleasingastheirbodiesfitthe frame perfectlyandasan audience memberwe are drawnto their bodiesratherthanwhat can be seen inthe background. Theyappearto be rather relaxedastheydisplay ‘openbodylanguage’whichtellsthe audience memberthatthe albumis goingto be filledwithcool,upbeat and likeablesongs. The girlsthemselvesare dressedin a typical 90s teengirl outfitwith complimentingjewelleryagainto illustrate the theme behindthe album. The girlsthemselvesinasense are beingsexualisedinthe image. Althoughfullyclothedthe image clearlyaimstogetthe viewerto lookat theirbodies.The wombatsthemselvesare agroupof three young,heterosexual menandsotothem,as teenagers,growingupin the 90s, girlsof the time wouldhave beenapart of theirmemoriesof the time.So,it isto be said thatthe girlsrepresentthe feelingof teenage love/firstlovesforthe band.
- 2. Albumcoveridea#2 The secondIdeafor the albumcover isinspiredmore towardsthe music videothatisgoingto be produced. The silhouettesaimtoreflectthe twomain characterswithinthe narrative.We decidedtodothis because itwouldthenmeanthat there’dbe a recurringtheme from the musicvideo,tothe DVD cover and finallytothe albumcover.This therefore meansthatthe audience wouldfamiliarise themselveswith the imageryandassociate itwith The Wombats.Furthermore repetitionwouldaidwithaudience memory. We know thatthe silhouettesare in an intimate relationshipastheir bodiesare plasteredupagainstone and other. The couple represent traditional genderstereotypesas the suggested femalefigure onthe leftiscurvierthanthe suggested male silhouette,aswell asshe is seentobe shorterthanthe suggested male silhouette which againreinforcesstereotypes. The coloursused,again,aimto reflecthowthe ninetieswas viewedasa funloving,livelyerainthe eyesof the band.The coloursaimto connote a feelingof love andwellbeingasit consistsof redthrough to pink.These coloursare traditionally usedto representlove asonValentine’sDayforexample,these coloursare usedbycompaniesforproductsand marketingfor Februarythe 14th . The coloursthemselvesare cutunsymmetricallyinordertocreate an artistic,abstract effectinordertolinkto the indie genre. The font andtextusedhave remainedinthe same throughoutthe digipakideasasitrepresentsthe band’slogoandthe albumtitle that isbeingpromoted.
- 3. DVD exterior, front cover- The main image. The main image is related to our proposed music video narrative. The pairs of legs aimto represent the couple seen in the video, as we can see that the girl on the right is on her tiptoes to kiss her lover. They wear the same shoes (Doc Martens) as these shoes are seen to be unisex. Furthermore, the styleof shoeis heavily associated with indiecultureas the combat boot is rebelliousand has military connotations.Therefore, to the alternativeaudiencewould be ‘cool’ because itis different from the mainstreamshoes that aresold in high street stores e.g. flashy trainers or strappy heels. Lastly,itis famously known that the grunge fashion scenein the 90s became obsessed with the boot after it had been favourited by previous generations of youth subcultures such as skinheads,punks,scooter riders and new wave musicians. The background image of the street is blurred so that the foreground stands out becausewe want the audienceto get the reference to the music video. Followingconvention,the age certificateand DVD sticker are placed to the left and right of the cover. This helps the audience understand that this is a DVD as this layoutis familiar to them. (In the final productboth logos will sharethe same background as the main image) The age certificateas under ‘bbfc’ regulations is rated 12A. We decided that this would be the appropriateageas itis unlikely that persons under 12 have an interest in the band,but if they do their parent must accompany them as stronglanguage could be a part of the band’s vocabulary,when we filmoffstage outside of the music. Those 12 and over will beableto comprehend what’s happeningin the filmand will havea higher attention span seeingthem more likely to sitstill and watch the DVD. Text The title consists ofthe bandnameto drawin fans as well as thenameoftheiralbumwhichalso happens to bethenameofthetour to which promotes thealbum.The text is in aninformal, handwriting stylefont which links back to the indie genre. It is placedin between the coupleas ifit were at thetop, following convention, it wouldn’t be as readable as wellas ithelps to fill in theblank space betweenthecouple. The same principle applies to thesubtitle below. For the finalproductit will sharethe same backgroundas themain image. Thefont chosen is simplisticand structured to contrast againstthe title.
- 4. Music magazineAdvert I would imaginethat The Wombats would be featured in magazines such as ‘NME, Q and KERRANG!’ magazine for their alternative sound. We decided to give an artistic overall styleto the advert as itreflects the indiegenre. Fans of this genre expect to see a creative advert, that stands out from the norm as that is what the indiegenre is centred around. Therefore, instead of havingthe predictable,image of the band we’ve used the animal thatthey named themselves after to make the band appear comical as well as smart.The audiencewill engage with this as itshows off more of the personality of the band. The baby blue and white colour scheme provides a refreshingtwist to the style of image. This is becausepeople would commonly expect to see black and white to show lightand shadow. So, the baby blue tones the contrastdown and provides for a more relaxed image as black and white could make the image appear too serious and regimented. The same fonts are used throughout for the band name and album title to show that they arelinked furthermore itaids in visual memorisation of the band to the audience member. Whenever they see that font or a font in a similar styleto that, they’ll immediately think of the band. The subtitlebeneath reading‘OUT NOW’ was a common statement found amongst our group’s research of magazine adverts. It’s upfront, ‘in your face’ and direct letting the audienceknow that the albumhas been released and is availablefor purchase.As we would expect, the font differs from the title to show that both pieces of text are different.The fontusedisformal andthe lettershave beenspacedoutso that itis legible.