Audience Positioning Unit 1 Representations
- 1. AUDIENCE POSITIONING LO: How should I be structuring responses to higher mark questions.
- 2. Audience Positioning Key Points: In the construction of media texts, the producer creates the representations to be seen from a certain vantage point. Elements that can help us define how the audience has been positioned: • ?... Think of examples
- 3. Elements that can help us define how the audience has been positioned: • The position of the camera (distance from the subject / angles used / point of view shots or unseen onlooker) • The mode of address (direct, objective, authoritative, familiar, familiar participant) • Objectification (Male / Female Gaze)
- 4. Mode of Address DIRECT OBJECTIVE AUTHORITA TIVE FAMILIAR FAMILIAR (PARTICIPANT) Audience Relationship Semi Formal (Informative) Formal (but equal) Formal / Submissive Informal / Friendly Illusion of Social Interaction Audience Role Acquaintance / Client Listener Learner Friend Friend egging on contestants or taking part Example Consumer Affairs ie. Watchdog Documentary ie.Wildlife Documentary TV News Game Show / DocuSoap / SitCom/ Soap Opera Game Shows ie. Pointless / The Chase / TheVoice
- 5. Who is the intended audience? How have the audience been positioned? What is the preferred/dominant reading? Think of another audience group who could read this poster differently.
- 6. Who is the intended target audience? Males / 18-30 / American (English speaking WesternWorld) / B, C1,C2 / Gamers / Action Fans How have the audience been positioned? Male Gaze – bare leg takes centre frame / Direct gaze of the subject to draw in the audience / audience submissive to Lara as she is physically above us showing her power and dominance What is the preferred/dominant reading? -Weapons, powerful bike – Lara as Action Hero -Determined expression – Fearless adventurer -High leather boots, tiny shorts – Sexy -Straddling a motorbike – Sexually powerful
- 7. Think of another audience group who could read this poster differently: Eastern Religions: Offended at the state of undress Feminists: Offended that an intelligent female adventurer be depicted with hardly any clothes and focus on certain body parts
- 8. ReceptionTheory – Stuart Hall Key Points: Media texts and the messages within them can be decoded / interpreted in different ways by audiences. Dominant/Preferred Reading The audience accept the preferred interpretation of the media text in line with producer intentions. Negotiated Reading The audience understand what the preferred representation is but bring their own ideas to the table. Oppositional Reading The audience disagree with the intended message, interpreting the representations contrary to producer’s intentions.
- 9. Open, Closed, PolysemicTexts Key Points: Some texts are more open to interpretation than others Open A text that is open to alternative interpretations / encourages multiple interpretations. Closed A text whose messages have only 1 intended meaning / discourages alternative ways for the message to be decoded. Polysemic A text that purposefully has more than one meaning / whose messages are intended to have levels for different interpretations.
Editor's Notes
- #2: Are your classroom colors different than what you see in this template? That’s OK! Click on Design -> Variants (the down arrow) -> Pick the color scheme that works for you! Feel free to change any “You will…” and “I will…” statements to ensure they align with your classroom procedures and rules!